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You want your local business to grow dramatically, don’t you?
You’ll want to read this in-depth article if that’s the case. You’ll discover fascinating new aspects of email marketing, such as how it may elevate your company’s profile.
The way in which a company reaches out to its target market has shifted in the twenty-first century. There is a new approach to getting customers to buy your goods and services.
Email marketing, in my opinion, is revolutionary.
It’s an excellent chance to publicize your app’s symbol.
There are several real-world instances of email marketing that have aided both new and established businesses in achieving great success on the internet throughout this article.
Are you asking yourself if email marketing is still a safe bet?
You should use low-cost marketing strategies to advertise your app based on the cost of development.
Email marketing, in my opinion, and that of other companies is the best way to generate leads and close sales through content marketing.
According to Marketing Schools, email may return up to $40.56 on every dollar invested.
Return on investment from a particular marketing strategy
As a result, investing in and utilizing email marketing to grow your organization is a highly safe bet.
It’s impossible to overstate the value of email marketing. It’s quicker, more convenient, and available from any location with an internet connection.
People assume that if email marketing doesn’t work, they can quickly move to other forms of social media marketing, such as Instagram, Facebook, Linkedin, and others.
However, you should be aware of the following information…
There is no way around using email marketing. Whether you choose to create leads using Facebook Advertising, Google AdWords, or native advertising, you’ll still develop a relationship with your target audience. Yes, you may opt to do so.
So, email communication becomes necessary.
Email marketing has a 40x higher chance of generating new leads and increasing conversions if you mix the engagement you get from all of your social media channels.
Why Email Marketing Just Works
We could go on and on about the benefits of email marketing versus social media, but that would make this post much longer than it already is. Try to keep it short then.
You won’t have any doubts or fears after hearing about some of the companies that have had great success with email communication. You’ll be able to pull it off with ease.
If you’ve only created a mobile application, these tactics will work wonders for you.
To start your success ball rolling, all you need is a solid email marketing plan along with these five key areas of focus, regardless of whether you’re a startup or an established company.
Focus Areas for Email Marketing
With the correct plan, you’ll be one step closer to connecting with a large audience.
As a result of providing tremendous value to your consumers, you’ll attract new ones and keep the ones you have.
If you want to reach your target audience directly, email is your best bet.
It is only for the goal of building solid relationships with your audience that you send follow-up emails or newsletters, promoting your items, and getting new consumers – because they have shown interest in your offering by subscribing to your list.
All of these efforts are geared toward growing income and sales.
It’s important to understand that not all email marketing technology is made equal before diving into the case studies. Data gathering and analysis, as well as user-friendliness and flexibility, are all factors that some templates excel at.
If you must pick software, look for a solution that prioritizes the receiver. In addition, it strives to send out emails that are devoid of junk mail.
Of course, the software you use should be capable of handling many sorts of email campaigns.
In addition, here are instances of successful email marketing from well-known companies:
Email Campaign Case Studies
Runkeeper
I love this example because it motivates me to keep working on growing my email list.
To begin, let’s have a look at what Runkeeper is all about.
Want to keep tabs on the things that are most important to you? Basically, everyone does.
Runkeeper is a program that aids runners in maintaining adaptable training schedules and routes. The gadget makes it easier for folks to get up and go for a run.
If you think about it in terms of creating an audience, you’ll see that the aim is to get your audience more involved.
In 2016, 34% of marketers want to boost subscriber engagement, according to SmartInsight.
Clearly, Runkeeper’s users are in desperate need of self-motivation. They can get out of the house — and keep going – without the assistance of an outside force.
Why it works:
- Runkeeper has a good grasp of email communication. In every communication, the brand’s goal is to entice customers to return by being warm and approachable.
- Runkeeper features an approachable philosophy that’s clear at a glance.
- The e-newsletter informs subscribers about the most recent updates as well as the rewards they may expect if they return. As you can see, it makes use of persuasion to rekindle faded hopes.
- Your email should pique the interest of people who have stopped responding to your emails if you’re going to take this strategy. Be kind and concise while communicating.
- Runkeeper makes use of phrases such as “Hi friend” and “You awesome,” among others. These are terms that may pique the interest of some of your potential clients. It’s warm and inviting, and it gives them a sense of importance.
- When writing emails, stay away from any aggressiveness. In the event that your subscribers are not responding to your emails, being overly pushy or demanding will only serve to drive them away.
- People should be thrilled to read your emails when they open them. Ninety-one percent of consumers, according to Cognique, check their email every day. As a result, when they check their inbox, don’t come at them with hostility.
- Make an effort to be kind and helpful to your readers if you want them to return or join your live event. Runkeeper is attempting to teach you something by making you use of its services.
- Your email list should be segmented so that just a subset of your intended recipients receives it. Increased open and click-through rates are almost certain as a result of this move.
Also, segmentation is critical. Creating emails for solid prospects should be treated differently from creating emails for existing clients.
It’s unlikely that your whole email list is at the same point in the consumer purchasing cycle. And it’s your job to make sure that everyone is happy.
Because it’s pleasant and encouraging, if you utilize and implement Runkeeper’s email marketing approach, which may be casual or different from your usual style, you’ll get more clients.
UncommonGoods
It added a touch of “urgency” to its email newsletter since UncommonGoods sells distinctive items such as jewelry, home décor, and presents.
Why it works:
- You may need to rethink your call-to-action if you want to succeed with email marketing. Whether or not your consumers take the appropriate action depends on how your CTA is presented.
- A feeling of urgency is a key component of a successful call to action. You still have to encourage your consumers to act now, not later without seeming too aggressive or desperate.
- Customers will be prompted to act immediately if a sense of urgency is conveyed by the brand’s format, design, and communication with them.
- People hate to miss out on a good thing. Psychologists term it – the “Loss Aversion.”
- When viewed from above, the newsletter’s call to action is clear, urgent, and unambiguous. Surprisingly, this gets the receivers to act swiftly.
- Nevertheless, if your email call to action lacks urgency, you have similarly succeeded in burning the heated desires of your consumers to coolness. The next time they come back, the zeal will likely be waning.
- Which of the following calls to action (CTA) copy do you find more appealing and convincing?
- “Don’t you think Mom might have preferred a speedier delivery?” and “Buy a Mother’s Day gift for your Mom!”
- Both are excellent, but after reading the first, I wished I could take action right now. Your clients will be happy, too.
- Using a clever email approach, UncommonGoods is able to increase sales, boost their brands, and gain their customers’ loyalty and confidence. Email marketing must be distinctive when used in conjunction with an engaging website like this one.
- Competent branding best practices and urgency-based CTAs are used by the company to attract customers.
- Digital marketing is still revolving around email. To succeed, all you want is a well-thought-out approach.
- More than a billion people in your target market get emails every day. According to Email Monday’s most recent statistics, sending and receiving email is the most common smartphone activity.
- As far as mobile marketing is concerned, if you ask me, you should do so as well Your email marketing approach will benefit greatly from mobile integration. Mobile users, on the other hand, are a highly driven demographic.
- This shows how UncommonGoods employs clever marketing strategies to boost sales and profits.
- Take a cue from UncommonGoods and use gratitude and an urgency-based call-to-action to engage your consumers. You’ll see a rise in revenue as well as an increase in the open rate of your emails.
Bonobos
Bonobos demonstrated an email campaign that is both interactive and simple to use.
Why it works:
- You must be interactive in your emails if you need your intended audience to be engaged.
- Interaction motivates people to take action. In other words, it motivates your prospects and consumers to stay loyal to your brand.
- Similarly, if you need to create an impression and increase the number of people who read your emails, you must fulfill the joy and curiosity of your consumers.
- Create a straightforward and obvious call-to-action in your email marketing. This is a clever technique to encourage people to click on your ad.
- It’s as simple as clicking on a button to pick the size, as seen in the email example above.
- The truth is that the easiest approach to attract customers’ attention is to initiate engagement.
- Take a look at the Bonobos email campaign; it appears to be really straightforward, don’t you think?
- However, it’s functional. If so, can you use this method to create your email marketing campaign? You won’t be sorry you made the decision.
- Your email subscribers and consumers will stop caring if you send them ambiguous messages. Make your point clear by breaking it down. Use language that is easy for the audience to grasp.
- If you give significant value to your clients, your email is more likely to be opened and clicked on. Bonobos are privy to this information. As a result, they avoid sending unsolicited junk mail that will be discarded as soon as it arrives at its destination.
- But it won’t work if you send your consumers too many emails. In fact, it’s possible that doing so will enrage them. Please be considerate of their email inbox.
- It has been proven by SmartInsight that posting 2 – 3 times per month converts better than spamming your customers’ inbox every day.
- Bonobos’ email marketing also makes effective use of eye-catching visuals. These images, of course, are pertinent to the subject matter. Regardless of the platform, graphics never disappoint.
Focus Pointe Global
Focus Pointe Global, a company that has supported 25 years of marketing research conversations, has a vast database of email recipients.
The ultimate goal is to turn prospects into long-term focus group participants. Because of this, 44% of them will increase their spending.
In order to do this, the company chooses to utilize a straightforward strategy and define its email campaign in a few lines.
Why it works:
- Focus Pointe Global’s email approach relies heavily on SIMPLICITY.
- See how Focus Pointe Global expressed its keyword, “Online Survey Invitation,” in such a straightforward manner.
- Isn’t this nice and tidy?
- To make sure consumers knew what they were getting into, Focus Pointe Global made sure they knew what the survey was all about, what it would be used for, how long it would last, and how to get started.
- Your email marketing strategy should follow suit, if not be even more straightforward.
- Important information in the subject line of an email, presented in simple words and concisely, grabs the attention of recipients as they scan their inboxes.
- This is a fatal mistake since your readership may not be tolerant enough to read your email if your content is only clear towards the conclusion. Who, by the way, does that?
- As a result, let your audience know upfront what your main argument is so they can act swiftly.
Amazon Local
More individuals will take action if you send out basic emails with a single call to action. They don’t have to do much, after all.
When it comes to Amazon Local, they really nail it. Occasionally, emails will be sent out by the firm asking for input from customers. The most intriguing thing about it all is how organic the CTA looks to be. It’s a nice transition into the brief email that follows.
Why it works:
- You may learn a lot from Amazon Local’s retail strategy, which is basic yet effective. This helps the audience to provide input by clicking on a basic button or link.
- Using “likes” and “dislikes” to indicate preferences, Amazon Local will establish precisely what products and services customers desire. When you click a link, you’re making a request, and all emails you get will be screened to reflect that request.
- By clicking the “tell us” link above, users will be sent to the landing page below, where they may pick whether they like, neutralize or hate the content. They can also leave a comment.
- It’s critical that your CTA and landing page design match together. Also, make certain that both are user-friendly.
- Unfortunately, if the CTA is obvious but the landing page isn’t, both are rendered ineffective because they’re both missing crucial information. Follow the path of least resistance.
- However, why is it so critical to keep your email communication simple? What a no-brainer, then. The vast majority of your clients and email subscribers are slackers. They don’t have the fortitude to concentrate and see things through to the end. To resolve this issue, get people’s attention by having them do small, deliberate actions.
- Focus on the advantage while crafting your email’s subject line. Make it as straightforward as possible.
- Listed below is an infographic on how to write a good subject line:
- Amazon Local now has a better understanding of its consumers’ needs and wants thanks to the customization of its offerings and a focus on obtaining user input. Also, the emails they get are very relevant to their interests.
- Don’t overlook the importance of customization. According to Econsultancy, clients are more likely to be happy with your marketing effort if it is tailored to their needs.
- Understanding and communicating to your intended audience on an individual basis is what personalization is all about because no two people’s issues are the same.
- Your clients’ demands and behavior should be taken into consideration when speaking with them. Don’t make the mistake of assuming they’re all having the same issue.
- When you employ this technique, your audience is more likely to read the emails you send since the information is relevant to them: consumers can see their “likes” because you’ve filtered away their dislikes.
Harpoon Brewery
It all began with three college friends who had a common interest in beer. Dan Kenary, Richard Doyle, and Georges Ligeti all loved beer, but they couldn’t get it on tap at their neighborhood joints. After graduating from college, they spent time in Europe, where they drank a wide variety of local beers from all across the continent and got a taste of the amazing beer culture that flourished across the pond.
They needed to bring it to Massachusetts, so they made the decision to do so. The Harpoon Brewery in Massachusetts was granted a Brewing Permit #001 in 1986. And with that, Harpoon was born…
Why it works:
- Successful email marketing relies on relationships, and I cannot stress this enough. Some say “the money is in the list,” but the fact couldn’t be further from the truth.
- Actually, the money is in the relationship with the consumers that you’ve created.
- Sending instructive and inspirational emails to your existing clients is the best approach to show them that you value their business.
- If you send birthday and wedding anniversary emails to your clients, they’ll feel special.
- Despite the fact that most emails are now automated, recipients will still believe you’re writing to them in the present tense. It’s a clear indication that you’re concerned about them.
- When you give clients birthday wishes, you’re showing them you care about their well-being. They’ll always say yes.
- Make sure your email is delivered on time. Due to your desire to deal with the subject at hand now (e.g., birthdays).
Rip Curl
Since 1969, Rip Curl has catered to the needs of surfers all around the world. The firm regards its customers as valuable assets. As a result, they’ve worked long and hard to earn the loyalty of their clients.
Why it works:
- As demonstrated in the graph, helping your consumers find exactly what they’re looking for is a behavior you should develop if you want to see more sales.
- Rip Curl is indeed a well-known brand, but they’ve implemented email marketing and seen a significant increase in their market share since doing so.
- Rip Curl decided to employ email marketing as a means of promoting their new surf watch, which allows users to keep track of their surfing stats such as distance and speed traveled, as well as quickly synchronize their data. They made a lot of purchases through emails, as you might anticipate, and new clients who found them by word of mouth also signed up for the mailing list.
- Rip Curl’s email looks somewhat like this:
- As a non-surfer, this email intrigues and pleases me in equal measure. Rip Curl, as a reputable brand, has the imagination to come up with an eye-catching title that drives sales through email.
- The tagline is straightforward: “Be a part of the change.”
- This title psychologically entices the reader to continue reading to find out more about the revolution.
- We all want to be on the moving train because nobody hates to be left behind. This prompted many individuals to take action, including the purchase of a surf watch of their own.
- The email marketing effort was a huge success, in the end, resulting in a large number of purchases. Remember to inspire your consumers first before asking consumers to buy if you opt to utilize Rip Curl’s email marketing strategy as an example.
Bonafide
Bonafide is a provider of medical billing systems that aids doctors, hospitals, and health care facilities in converting leads. Bonafide employs email marketing to nurture leads and develop the business.
Why it works:
- It’s more essential to get readers to notice your email than it is to send it. It’s become the norm to receive at least 15 emails a day and still have trouble reading them all. “People either read emails all the time or scarcely at all,” states Business Insider.
Opening emails we don’t care about merely to get them tagged as read is a common human behavior. Also, it will set it apart from other emails that arrive shortly after this one. However, we haven’t made a commitment.- Bonafide is aware of this since it values consumer feedback. There’s a part in every newsletter they send that informs recipients why they’re receiving these messages.
- When a consumer opens their email, they’re immediately reminded of a prior transaction they had with them. And it goes on to explain why they’re sending the email in the first place.
- As a result, it’s far easy for the audience to decide whether or not the email is beneficial before taking any action.
JetBlue
Without a question, JetBlue’s email marketing strategy is among the best in the business. Their letter to subscribers looks somewhat like this. Is there anything you would do if you received such a lovely email?
Why it works:
- You’ll notice that the email stirs up feelings in the reader. But it’s more than that: it’s interesting and practical. They had the reader’s attention from the header through the call to action.
- They drew the consumer in by asking provocative questions. They also added intrigue by tailoring the email to each recipient.
- As a result, the consumer benefits. Also, they’re able to build the ideal call to action by exhibiting their service in conjunction with a free gift. Many lessons may be learned from jetBlue’s email marketing strategy.
- Email marketing will always be more effective if you use incentives like gifts and discounts. Customers are 70% more inclined to try a new brand due to a discount or free gift, according to Fit Small Business data.
- JetBlue was successful in getting receivers to act immediately, without pressuring them, by using the heading in combination with three humorous points and a powerful call to action.
Canva
I’m a huge admirer of Canva, and I’ll admit it. The simplicity of their email is what intrigues me the most.
Why it works:
- More individuals are inclined to act, even if they don’t read the entire text, based on Credit Monkey’s findings. This is precisely what Canva achieved, and you can too.
- Aside from that, they make extensive use of white space, which enhances the visibility of their goods. It’s easier for readers to determine the main point when you use a striking hue that stands out from the background.
- Every time they make a change to their layout, they send out an email to their subscribers, as shown in the following screenshot.
The email gives a brief explanation of the new design and gives recipients a chance to get a preview of it. It doesn’t end there; subscribers are further encouraged to give it a go.
They sent me an email just as I was ready to turn in for the night. I was just finishing off a few things on the internet. Despite the fact that I was very fatigued. However, I was able to make a new message window come up on my computer.
The amount of time I’d spent sifting through their designs was a complete mystery to me until my alarm went off. It had me spellbound.
Buzzfeed
Among Buzzfeed’s many well-known features is its coverage of such diverse topics as Cats, memes, and humor, as well as technology, politics, and entertainment.
Because readers have so many alternatives, it’s impossible to tell which topic or article they’re most interested in.
Why it works:
- Email segmentation might be beneficial in addressing this issue. According to Smart Insights, Ebay, for example, used email personalization to boost sales.
- Buzzfeed is a well-informed media outlet. By creating many newsletters, readers may choose which ones to subscribe to. This was a simpler and more optional approach.
- If the groundwork is laid correctly, email segmentation will be a breeze. By choosing the subjects and articles they want to receive, subscribers explicitly choose the email pattern they want to receive.
- Buzzfeed, of course, has a steady flow of traffic, engagement, and revenue since their emails are sent to a specific group of people.
- A similar approach is used by Buzzfeed for its emails, which are visually appealing even when there isn’t an image attached.
- They generally feature catchy subject lines and brief, to-the-point preview texts. Preferably with the title tag matching the preview content, but not necessarily
- For example, the subject line in the screenshot above is a command. The preview text, on the other hand, looks to be the natural next step.
- Similarly, if the subject line contains a question, the sample text will appear as a response to that question.
Cook Smarts
Over the course of my vacation, I spent one week at the home of a friend. Despite the fact that she wasn’t a trained cook, she enjoyed spending time in the kitchen anyway.
To me, this was one of the most endearing things about her: she has a wonderful way of making you hungry, even if you don’t feel like eating.
After a while, though, I realized she was spending a lot of time on her phone. Even when she’s preparing food in the kitchen, she’s a perfectionist.
The most amazing thing happened one day when I walked into the kitchen completely undetected by anyone. I stood there for almost 30 minutes before she even noticed I was there.
I was intrigued by what she was doing on her mobile, so I crept up on her, only to find out she was looking at a recipe book.
Unbelievable!
When I pressed her about it further, she revealed that she receives a wide range of recipes on a daily basis in her email. That’s why I decided to go deeper and read Cook Smarts’ newsletters to see what they had to say.
It was a good idea to subscribe to the newsletter. However, I found that the style in which the recipes are presented is what most people find captivating in their email, not the delectable dishes themselves.
This is vital to keep in mind.
Why it works:
- Subscribers to Cook Smart’s newsletters have three options: menus, kitchen how-tos, and information.
- Customers will find it easier to read now that they are familiar with the options that will be of interest to them.
- The ‘forward to a friend’ call to action, located in the email’s upper right corner, made it even easier.
- It’s a fantastic idea to test this out in your email marketing, so do it! According to research, buyers are more likely to buy your goods after hearing about them from a trusted source.
Final Thoughts
There is a common thread running through all of these great small company email marketing examples: how to effectively interact with both potential and current customers by providing them with high-quality content they will enjoy. Curate your emails with diligence, be inventive, and refrain from using too much sales copy in your emails. Also, keep this page accessible for future reference if you’re stuck on ideas.
