40 Best Lead Generation Tools for Small Businesses

To locate new customers and increase revenue, almost every marketer seeks trustworthy lead-generating solutions.

While lead generation is essential, it’s also about convincing clients to take the required action, such as paying you or purchasing what you’re selling.

Lead generation is a marketing term that describes gathering information from website visitors to convert them into paying customers.

On paper, this may appear to be a simple task, but in practice, it may be challenging without the proper lead creation tool.

We’ll go through some of the top tools for generating leads in this post to assist you in growing your company.

Things to Consider

For the most part, lead-generating platforms are an integral aspect of a CRM system. Sales, marketing, and customer care are all made easier using CRM software. Your revenue streams are powered by your CRM database, which contains information about leads, prospects, and customers.

Automation
The goal of prospecting for sales is to throw as wide a net as possible. The best way to do so is by using automated procedures wherever feasible.

As a result of the recurring nature of lead management duties such as lead generation and applying a lead scoring system, CRM technologies are essential for managing leads. As a result, your sales staff has more time to work on the most promising prospects.

Integrations
The most effective methods for generating leads do not exist in a vacuum. As a result, to produce information, they’ll need access to data stored in your current software, such as accounting, customer service, marketing, and omnichannel communication tools.

Targeted leads can be left unnoticed and unreachable if they can’t connect with other applications.

Analytics
Prospecting productivity, lead nurturing success, and everything in between should be tracked to help you fine-tune your sales strategy.

Leading sales KPIs like lead conversion, quote-to-close ratio, and average deal size inform you where you are today and aid in the formation of actionable insights to reach future goals.

What Makes a Good Lead Generation Tool?

What characteristics distinguish a successful lead generation tool?

To put it simply, a superb lead generation tool is a software program that simplifies the process of gathering qualified prospects by doing all of the heavy liftings for you. Because of this, usability is critical, and you should keep an eye out for integration when working with many programs that need to communicate data.

The most important thing to keep in mind is that a lead-generating tool should assist you in reaching goals that you wouldn’t be able to achieve without it – or at the very least, help you attain them more quickly and efficiently.

A company’s pricing strategy will always be a significant consideration, as will the features you require for your budget. Please remember that software suppliers frequently impose differing restrictions on features or use according to the price point at which the product is purchased. For example, suppose you’re working with five team members. In that case, it’ll be cheaper to employ a technology that can handle 100,000 leads rather than 10,000 and vice versa.

So, as your company expands, ensure you understand how pricing works and evaluate your future expenditures.

Best Lead Generation Tools for Small Businesses

Leadfeeder

Leaderfeeder offers a risk-free trial period of two weeks. However, if you want all the features, you’ll have to upgrade to a premium subscription.

This tool will assist you in identifying who is visiting your website and what they are doing so you know whom to market to next. In addition, your conversion rate might go up with this app since visitors will have their contact information readily available.

It’s a B2B lead creation platform designed for B2B firms. Leadfeeder may legitimately be considered a one-stop tracking solution.

It connects to Google Analytics and maintains track of everyone who visits your site, giving you the most up-to-date information.

Despite its simplicity, the program may not be ideal for extensive sites due to its occasional slowness. However, it has the advantage of revealing facts about those who never supplied their personal information.

Key Features

Pricing

Prospect.io

A reliable lead generation tool such as Prospect may be used to identify emails and add them to your list. However, Prospect is best recognized for automating monotonous operations.

If you sign up for a year, it drops to $74 per month, but we think it’s well worth the money. Popular CRMs like HubSpot, Close.io, and Salesforce can all be linked with the tool. With a single click, you may locate potential clients using the Chrome Extension it has to offer.

Key Features

Hunter

Hunter is a fun email marketing lead-generating tool that has a lot going for it. Small and large enterprises will benefit from our email finder.

Enter a person’s name and firm into the search bar, and you’ll be taken directly to that person’s email address.

Key Features

Pricing

Picreel

With Picreel’s exit-intent technology, online businesses may show well-timed and attractive popups to visitors to their websites. To increase sales, you can use this lead generation and conversion tool to: decrease cart abandonment; promote deals and discounts; propose items; conduct a survey; and much more.

There are over one hundred beautiful popup templates available, all of which may be customized totally without the need for any scripting. To turn visitors into consumers, employ these AI-powered high-converting popups. The resulting list of potential customers is updated continuously.

A/B testing, reporting & analytics, and over 700 easy-to-install connectors round out the list of available capabilities. In addition, your CRM, CMS, and marketing systems will automatically transmit the leads you’ve collected so that your sales, marketing, and customer service teams can work on them.

Key Features

Pricing

Right Inbox

With Right Inbox, your emailing efforts will be elevated to new heights. Gmail’s open tracking, follow-up automation, and repeating emails are all made possible with this add-on.

With this application, it’s much easier to talk to potential customers and never lose sight of an essential message once you start the discussion.

Key Features

HubSpot Marketing

Please take a look at this new free application that makes it simple to store, nurture, and gather lead information. It has a slew of data-gathering functions. Popup forms, chatbots, live chat, and conventional forms are examples of this type of communication.

There are other HubSpot options available, some of which may be a better fit for your needs. So do not forget to have a look at them!

Key Features

Intercom

Even though Intercom only has a few functionalities, it may be put to good use in numerous situations. For example, its on-site texting and chat tool comes in handy a lot.

If you can answer their inquiries, you’ll be able to keep them on your site longer and increase your sales.

Users may set up triggers to help with support, retention, and onboarding using the app, which analyzes visitor behavior in-app or on-site.

Key Features

MailChimp

In the world of email marketing, MailChimp is one of the most well-known and commonly utilized services. It’s free, but if you want all the services, you’ll have to shell out roughly $10 a month.

If you want to reach a larger audience without spending a lot of time or money, this is the right lead-generating tool for you. On top of that, it’s quick and reasonably priced.

Emails can be created and delivered to thousands of people using the software’s straightforward drag-and-drop interface.

Key Features

Constant Contact

Although Constant Contact is frequently referred to as an alternative to MailChimp, it offers some distinct advantages.

Customer service is one of the company’s strongest suits. You’ll never be without access to assistance.

Key Features

Reply.io

In particular, we like the new LinkedIn client finder Chrome plugin. The search engine is lightning-fast, and it allows users to look for specific accounts or groups of them all at once.

Direct calls may be made, tasks can be accessed, and things can be organized to make things easier to handle.

Key Features

Proof

While Proof isn’t the most well-known lead-generating tool, it deserves to be included on our list because of its rapid growth.

These tools help marketers produce and convert more leads by combining social Proof with A/B testing and personalization. For example, you may use this tool to show how well-liked a particular product is, which will entice more people to buy it.

This technology, according to the firm, may assist convert up to three hundred percent more leads. You may try it out for free, but to continue using it, you’ll need to upgrade to a premium account.

Key Features

Voila Norbert

There is a free version of this sales tool. However, using it is not encouraged because you can only locate up to 50 emails. A premium version of the program is available for as little as $49 per month if you are serious about producing leads.

Find someone’s email address with this tool and offer your products or services to them. You’ll only need the user’s name and the company name to get started.

Observe the bulk email identification function of the business as well.

Key Features

Mailshake

This tool may be beneficial if your goal is to conduct email campaigns. For example, cold emailing may be made more effective, personalized, and automated using this tool.

It’s pretty simple to use, which is something we like. Additionally, it has some extra features like pre-made templates.

You may use Milkshake to promote your content, build links, and raise money.

Key Features

OutreachPlus

This all-in-one solution has the potential to be fantastic for generating leads. Using this program, you can produce eye-catching and highly tailored emails without making any manual effort.

There are a lot of comparable products on the market. Still, this one stands out because it helps marketers identify new customers.

Key Features

Hoovers

It’s the world’s largest commercial database, according to Hoovers. So even though we couldn’t confirm the claim, we have no reason to dispute the company’s success as it looks and can be excellent for marketers looking to develop focused lists.

Having chats with potential customers is now easier thanks to this technology.

This data may be used to create effective marketing. However, even though the app is free to download, you’ll need to receive a quotation to use all of its features.

Key Features

Datanyze

Data is crucial, and it can’t be understated. In addition to generating leads, it’s critical to turn them into actual customers so that you can learn more about the person who bought your product.

By using Datanyze, you may gain access to data and use it to produce new business opportunities. For example, searching for contacts in your database is quick and straightforward using this tool.

Key Features

Boomerang

Using the famous Gmail extension Boomerang, you can set a timer for when you want an email sent and receive it in response.

Key Features

HubSpot Sales

Users that don’t want the complete edition of Hubspot may prefer this subset of the service.

A Gmail extension is included that lets users keep tabs on their emails and be notified when they are opened. We like how simple it is to make use of. With the dashboard, you can see everything at a glance.

Key Features

Snov.io

There are a lot of unique choices in this multi-purpose application that may help you identify new prospects. Think about how you may use it to gather emails from your site, discover emails based on domain and personal names, and more.

A Chrome extension and web app are also available. There’s also an email checker to make sure you only get real emails.

Key Features

Global Database

Few lead generation systems target both large and small organizations, but Global Database does just that.

Your industry and geographic location will have an impact on the tool’s functionality. It provides certified and up-to-date business data. The method might be a little complicated at first due to the numerous filters. Still, it’s well worth utilizing it because it allows you to locate certain emails.

Only customized quotations are available with this premium program, so contact the provider to learn more.

Find emails depending on your digital presence, financial status, market position, credit risk, and so on with this powerful search tool!

Key Features

Qualaroo

Want to learn more about using polls to collect data? If you’d like to collect email addresses and customer comments to improve your products and services, look into Qualaroo, a polling platform.

According to some estimates, this method is ten times more effective than sending out email questionnaires. The technology employs artificial intelligence to provide reports and make suggestions.

Key Features

Aeroleads

AeroLeads Leads may be found through client meetings and get-togethers, but it takes time and resources to do so. AeroLeads is one of the most excellent tools for generating leads automatically. Moreover, it does it with a single click across several platforms. Because of this, you can manage your lead generation list and process while using CRM solutions.

They are providing you with access to the names, business data, URLs, and contact information of possible email Id recipients so you can do your task.

Key Features

HotJar

Business owners may see how customers interact with their site or social media platform with HotJar.

Form analytics, heat maps, on-site surveys, session replays, and other capabilities may all be leveraged to create leads using this customer experience analytics solution.

Key Features

• Conversion Opportunities
• Side-By-Side Analysis
• Mobile Device Analysis
• Data Quantification
• Webpage Element Analysis

Pricing

Sumo

You may use it to create popups, welcome emails, and slide-in popups, to name just a few options. Mastering some of these choices may take some time. Would you please do your homework and learn how they function before using them to create leads?

Key Features

Driftrock

To help you gather, track, validate, and manage leads from your website, chat, and 3rd party sources like Facebook, Google, LinkedIn, and TikTok, Driftrock offers a comprehensive suite of lead-generating tools all under one roof.

Inline forms, banners, triggered modals, and landing pages may all be quickly built with Driftrock’s drag-and-drop builder.

You can send leads to your CRM, email systems, or Google Analytics with connectors to all the main tools, as you’d expect from a lead capture platform. Driftrock’s internet forms are unique in that you may record Google Analytics monitoring with each lead provided the user consents (which they usually do). You’ll be able to trace leads from their source, media, campaign, or keyword to a successful conversion this way.

Key Features

Optinmonster

Popups are a divisive topic in internet marketing and design, but they may have a good influence when appropriately used. For example, it is not uncommon for us to employ pop-ups with exit intentions when a user is about to leave the website. However, instead of being invasive like regular pop-ups, they are meant to provide one final opportunity to convert a visitor into an actual lead.

Key Features

Unbounce

When it comes to landing page builders, Unbounce is undoubtedly the first company that springs to mind. Unbounce’s drag-and-and-drop builder is one of the greatest in the game, but it’s also one of the most sophisticated.

Key Features

Turnstile

An essential tool supplied by Wistia, one of the most popular videos hosting companies for B2B clients, is called Turnstile.

With Turnstile, you’ll be able to collect potential clients’ names and email addresses once they’ve done watching your video. As a result, you can transform interested viewers into lucrative leads by including an email collector at your video’s beginning, middle, or finish.

Key Features

Pricing

Hello Bar

Upon installation, Hellobar will show at the top of every page on your website. You may tweak the copy, call to action, and A/B test to see which one gets the best results.

This is a terrific way to drive mailing list subscribers by offering an incentive like a free e-book or a chance to win a prize in exchange for an email address.

Key Features

LinkedIn Sales Navigator

Linkedin’s Sales Navigator is an excellent lead-generation tool for those in B2B sales. With the Sales Navigator, you can save leads directly from LinkedIn into your CRM in addition to receiving lead suggestions and knowing who’s seen your profile.

Key Features

Hootsuite

Even just one social media account requires a lot of time management. Using Hootsuite, you can plan and automate your posts, gain insights into your complete social marketing strategy, and manage them all from one location.

Key Features

SlideShare

For B2B audiences, Slideshare has been one of the most successful lead-generating platforms since joining forces with LinkedIn in 2012. Slideshare’s secret, in my opinion, is to make sure your presentations are well-designed and coherent even when there is no explanation provided.

Key Features

SendBlaster

With our simple bulk email service, you may compose emails by altering templates in SendBlaster’s library and then send them to as many recipients as you like.

Key Features

BuzzBuilder

Outbound email marketing platform Buzzbuilder helps you increase the number of people who open and read your messages while also increasing the number of people who take action. Cold emailing has the drawback of being an uphill struggle in terms of engagement and staying out of spam folders and ISPs. Cold emailing is not for the faint of heart.

If your emails are going to their intended recipient’s thanks to Buzzbuilder’s strong ISP reputation, you should be able to engage a more significant percentage of your prospects.

Key Features

Leadformly

Leadformly is a conversion-optimization solution that helps you increase conversions on your online forms, where they count the most. Even though the market is flooded with form builder tools, few offer the form analytics tools you need to track and optimize your forms’ success.

To properly optimize form conversions, most services fall short of providing the analytical insights you want.

Differentiated by its detailed statistics on the essential user behaviors, Leadformly stands out. The last form field users filled out before quitting the session, for example. If users are taking longer than expected to complete your form or fill out specific areas, you can see where your forms are failing and make improvements.

Leadformly provides you the tools to detect problems and either correct them or eliminate them instead of just giving completion rates and data that tell you how poorly your form is doing.

Key Features

• Audience Targeting
• Automated Publishing
• Benchmarking
• Brand Management
• Brand Tracking
• Calendar Management

Pricing

Lead Forensics

Only a tiny percentage of the visitors to your website fill out the contact forms you’ve provided.

LeadFormly can help you improve the number of visitors who fill out your forms, but specific leads will always elude your grasp.

To find out which firms are visiting your website, LeadForensics uses the IP address of the visitor. This was just deployed by one of my clients, and they discovered that despite several significant companies visiting their contact page, they were not completing our form.

Once they have the marketing director’s name, their sales staff may phone the firm and request to speak with that individual. As a result, not only did their firm receive more targeted leads, but those prospects also had a higher conversion rate because they already knew about the company.

Key Features

Pingdom

Quality developers that know how to write code with performance in mind are your greatest bet for speed optimization. The only exception to this is if your site has already gone live and is running behind schedule.

Pingdom goes above and beyond (acceptable for free options) for free choices like Google’s page speed tools. However, when it comes to site performance, Pingdom keeps an eye out for problems and helps you get to the bottom of the problem rather than just masking the symptoms.

Key Features

• Contact Database
• Dashboard
• Data Extraction
• Data Import/Export
• Lead Capture

Pricing

 

Mixpanel

You can examine what’s going on with your website with Google Analytics and who did what with Mixpanel. Another benefit is that it allows you to check your results against Google because trusting just in one tool is irrational.

Key Features

VWO

When it comes to split-testing, we always turn to VWO (formerly known as Visual Website Optimizer). In all of our active endeavors, we utilize it to ensure that the conversion rates on all essential pages in our user journeys are continuously increasing.

VWO has allowed us to increase the number of leads and conversions per dollar spent on marketing while also scientifically optimizing our sales funnels.

Key Features

ActiveCampaign

Your email marketing and CRM system will significantly impact how well you acquire and convert leads. To put it another way, it will be more challenging to qualify and convert your leads if you can’t correctly segment and employ rule-based follow-up techniques with them.

Many email marketing platforms and CRMs for small businesses have been tried, and ActiveCampaign is the finest I’ve found.

See how ActiveCampaign lets you track every interaction a prospect makes with your website so that you can set up email marketing campaigns based on that data?

To put it another way, you can alert your sales staff the moment a potential customer arrives on your website and views a particular page. You may even construct email campaigns to nurture cold leads into warm ones by automatically following up with them every few months.

Final Thoughts

This concludes our review of the finest solutions for generating and managing leads. Choosing the correct tool depends on several variables, including the target channels, audience, scope, budget, and capacity to scale up and down as needed.

Some of them demand free trials before you can decide which one is best for you. Depending on your industry, you may also require more than one piece of software to get the job done.

The real potential of your marketing plan may be used to develop your client base and enhance conversions if lead-generating software is in place.