U.S. Consumer Trends & Pain Points In Mortgage Application/Refinancing
Some pain points that consumers face during their mortgage or refinancing applications include wait-time/length of the entire application process, credit analysis of the applications, and trouble in finding the right lender and loan. Some key trends that are impacting the mortgage lending and refinancing space include the increasing use of self-service portals and omnichannel capabilities,…
Glenn TrevorBusiness Advantages of Committing to Sustainability: With Case Studies and Trends
The report includes six business advantages of committing to sustainability, including attracting investors, being more competitive, faster growth and innovation, more brand recognition and loyalty, mitigating risk, and more efficiency. It also involves five trends related to sustainability. Additionally, it provides two case studies of automotive brands that champion sustainability, for BMW Group and General…
Benefits of Third-Party Data for Insurance Companies
Benefits of 3rd-Party Data A number of statistics suggest that third-party data benefits companies by enhancing digital sales capabilities, improving fraud detection, enriching machine learning models, providing a better customer picture, facilitating programmatic advertising, supporting personalization efforts, providing data breadth, depth, and scale, and powering forecasting models and decision-making processes. Third-Party Data Enhances Digital Sales…
Marketing Trends for Big Holding Companies
Case Studies of Large Brand Holding Companies Streamlining Their Marketing Teams, Solutions, and Efforts PepsiCo, Anheuser-Busch InBev, and Procter & Gamble are three examples of large brand holding companies that have successfully or are currently streamlining their marketing teams, solutions, and efforts. Further details are provided below. PepsiCo PepsiCo has successfully streamlined the way it…
How COVID-19 Has Impacted E-Commerce for Retail in the United States
Quantitative insights on how the COVID-19 pandemic has impacted e-commerce for retail in the United States. Statistics on how e-commerce behaviors have changed between pre-COVID times and today have also been provided. A brief description of each impact and the relevant quantitative data points have been provided as well. The COVID-19 pandemic has prompted considerable…
Trends and Service Buying Patterns of B2B-Focused Companies
Research shows that industrial manufacturers are taking content marketing seriously and they recognize the value of creativity in their marketing plans. Most industrial manufacturers still outsource at least one operation in the marketing process. Digitization and customer relationship are high interest areas for professional services providers. A significant portion of their leads are generated through…
Examples of AI Application in Automotive Lending (Case Studies)
Some example studies of companies where AI is being used to facilitate automotive lending provided involve Ford Credit Motor and PointPredictive. PointPredictive works with various auto lenders to fight against fraud through machine learning technology that helps recognize fraudulent patterns in loan applications. Meanwhile, Ford Credit is testing machine learning technology for its auto loan…
Trends, Purpose, Sustainability, and Trajectory of Corporate Social Responsibility (CSR)
Some corporate social responsibility (CSR) trends include increased transparency of businesses, local community engagement, employee volunteer programs, investments in renewable energy sources, corporate activism or active engagement in social issues, and financial and practical support for COVID-19 relief efforts. For this year and the coming years, CSR initiatives are expected to have more sustainable finance,…
Onboarding Case Studies & Best Practices
Successful new starter onboarding programs begin by engaging new hires before the first day of work. Care Agency Services shifted from its “involved” onboarding process to a digital alternative which helped reduce the time taken from 30 minutes to 2 minutes. Other case studies have been provided for BaptistCare, Mailigen, ServiceNow, and Vodafone. Case Study…
Best Practices and Successful Case Studies for Execution of Loyalty Programs in Fast Food Quick Service Restaurants
Some of the best practices of executing loyalty programs in fast food quick service restaurants include; keeping in touch with your customers via email and text, keeping them engaged, getting priority service, and collecting data on what your customers want. A high level overview of our findings has been outlined below along with successful case…