Easy DIY Guide to High

The High is something many people have heard of, but not everyone knows what it really entails. It’s a term that defines the point at which an asset value has reached its highest price in relation to another currency or commodity over some period of time. Basically, it tracks the difference between how much one unit costs and how much they’re worth as compared to other currencies like US dollars or euros).
The high can be difficult to determine though because prices change constantly- sometimes even within minutes- so traders need tools that are able to quickly respond. Enter algorithmic trading software programs – like TradingView (see below) and NinjaTrader – which provide all kinds of prediction models for just about any market condition you can imagine including dips, spikes, trends and momentum changes.. But when dealing with cryptocurrencies specifically there are still limitations on where we can go without risking human emotions getting involved. This was especially true during Bitcoin’s meteoric rise from $400 per coin in mid-2013 up until December 2017 when bitcoin smashed through the $20k barrier then started going back down again only hitting around $15k before starting a new bull run this past January 1st 2018 (See chart above). The issue? Emotions get involved once someone starts buying into fear mongering stories related to regulation or scams surrounding crypto assets; trying too hard means missing out on fantastic profits while those who don’t try anything see little risk except maybe having their wallets emptied by hackers.-

The “how to take good photos of products to sell” is a guide that will teach you how to take high quality photos of your products. The article also includes the steps and tools needed for the process.

Good product photographs, when combined with detailed product descriptions and a competent ecommerce platform, may completely improve your online shop by attracting consumers, increasing conversions, and increasing site exposure. By promoting your business on social media, online commercials, catalogs, brochures, billboards, and more, your product pictures may help with both online and offline marketing.

The most significant aspect of every ecommerce listing is the product photographs. Photo quality is strongly related to perceived worth, and they express everything from physical characteristics to emotional traits.

Product photography may be done using equipment and supplies you may already have around the home, even on the smallest of budgets. In six simple steps, amateurs can make gorgeous product images that sell:

Step 1: Decide what kind of photos you want to take.

Online shoppers depend on product photographs to fully educate them since they can’t touch, feel, or experience the thing in person before purchasing.

While a close-up of the product on a white backdrop might convey a lot, it also leaves a lot to be desired. What is the item’s size in relation to the room or body part it will be worn on? What are your plans for it? What effect will it have on the user?

These and other questions may be addressed using various sorts of product images. It’s advised that you post as many photos as you need to show off all of your product’s primary features, which is generally four to twelve. The bulk of these should be straightforward and instructive, with a basic, unobtrusive backdrop and a few dynamic pictures demonstrating the item’s true beauty.

The seven most common kinds of product photography photos, as well as ways to include them, are as follows:

Easy-DIY-Guide-to-High

Hotel Collection is the source of this information.

Individual shots, often known as studio shots, provide a basic glance at the object against a clean, simple backdrop.

Their goal is to present the thing in a clear and appealing manner, frequently from several perspectives. The most common studio background is white, but other materials like as wood, grass, or stone may help brand your photographs and express emotive product qualities.

This is a must-have shot for any product in any category. In your listing, aim for three to eight studio images.

1633370143_153_Easy-DIY-Guide-to-High

Kutara is the source of this information.

The product is used, worn, or otherwise exhibited in its natural setting in a lifestyle or “in-context” photograph.

These images help customers visualize what owning the product in their lives might entail. They make an emotional and practical connection with the audience and inspire the buyer to associate the item to their current preferences, hobbies, interests, or objectives.

Lifestyle pictures may be used to enhance or replace studio images in your product’s gallery for practically any product in any category. Among the basic shots, include at least a few of dynamic, in-context images.

1633370143_392_Easy-DIY-Guide-to-High

Montblanc is the source of this information.

Detail photos, often known as macro photographs, provide a close-up perspective of a product, frequently focused on a single feature.

They serve to convey more information about the product’s appearance and composition, as well as to highlight particular characteristics or quality indicators.

These images are useful for a variety of things, although not all of them will apply to every category. Even if your item doesn’t have a specific feature to highlight (like the machined finish on the barrel of the pen shown above), at least one macro photo will assist the consumer feel like they’re experiencing the item in person by providing a comprehensive visual description of textures and materials.

Easy-DIY-Guide-to-High

Chewy is the source.

A scale photo depicts the size of a product and may be done in a variety of ways.

For scale, some photographers may place a well-known, identifiable object next to the thing they’re photographing (like a soda can or a gift card).

A more beautiful method to express scale is to depict the object in relation to its surroundings, such as the scratcher-toy seen above with a cat perched on top.

Customers normally need relative size information, but in other circumstances, the size of a product is either implicit or unimportant. If your customers will benefit from a scale image, just offer one or two in the gallery for your item.

1633370145_277_Easy-DIY-Guide-to-High

Bursera is the source of this information.

Multiple related things are shown in one area in a group photo. There are a few apps in these settings that fulfill somewhat different functions.

The elegant porcelain incense burners depicted above are an example of how a group image can be used to encourage purchasing additional products in a series by showing them together.

It may also be used to display various versions of the same product, such as white, rose, and yellow gold jewelry or blush powder in every hue.

Another application of group pictures is to show what a bought set of products looks like by displaying them all together, such as a set of four dinner plates or a collection of gel pens.

This image works well for almost any product that comes in several varieties or as part of a larger collection. Including one to three group images in your product description will allow consumers to get a better sense of the product and its alternatives.

1633370146_24_Easy-DIY-Guide-to-High

Tuft & Needle is the source of this information.

Packaging images, of course, show how the product is wrapped.

While packaging may seem to be a minor consideration for many items, it plays an important role in branding and even sales. A mattress and pillow set are shown when they arrive on the buyer’s doorstep in the illustration above. The brand’s tiny and controllable packaging is a major selling factor, so photographing it makes sense.

For things with unusual package aspects or that will likely be delivered as a gift, include packing images is a smart idea. For a product description, one or two images of the product’s outside attractiveness are sufficient, but they’re also effective advertising tools during major holidays.

1633370147_869_Easy-DIY-Guide-to-High

Novica is the source of this information.

A process shot elucidates how the product was created.

These graphics emphasize authenticity and workmanship, and they’re great for marketing handcrafted or artisanal items. They encourage an emotional connection to the goods as well as its origin, and they help your brand establish trust with your target audience.

A product listing may benefit from one or two process images, but they’re also excellent for social media postings and marketing.

The appropriate mix of these picture kinds will provide your consumers with the knowledge and confidence they need to make a confident purchase.

Shooting several sorts of photo in diverse situations necessitates adjusting your setup and occasionally acquiring new equipment, so it’s a good idea to organize your gallery ahead of time.

Certain markets have restrictions on what kind of images may be listed on their site. Close-up detail photographs are prohibited on Amazon, for example, and sellers are encouraged to utilize a clean white backdrop. To optimize your useable photographs, make careful to familiarize yourself with any relevant requirements before shooting.

Step 2: Create a Photo Studio

Taking amazing product shots doesn’t need a high-end, professional setup, but you will want a few other items in addition to your camera or phone.

You may just need a park seat and the proper weather depending on your intended photo and available setting, while other scenarios may need a more comprehensive toolkit.

Here are the fundamentals of a do-it-yourself picture studio:

Table for Shooting

You’ll need a flat surface big enough to readily show the product—this may be your dining table, your workstation, a “TV tray,” a chair, or something similar. Make sure your shooting table is portable if you prefer to shoot outside.

For $50–$125, you can get a specialized photographic table with a built-in sweep, like this affordable alternative. The major advantages of purchasing this gear are portability, durability, and convenience, however DIY emulations may function just as well.

Sweep

A sweep curve, also known as an infinity curve, is a seamless background that moves from horizontal to vertical surfaces in your photograph. It produces a shadowless, distraction-free backdrop that allows your goods to take center stage.

1633370148_624_Easy-DIY-Guide-to-High

FIWIST Photography is the source of this image.

The size of the sweep you’ll require is determined by the size of the product you’re working with (and any other subjects to be featured in your shots). Poster boards or foam sheets make great sweeps when dealing with little items. Larger items need a larger setup, which may be created from cloth or bought for a low price.

To make your own sweep, start by suspending the top of your poster board (or other material) over the shooting table’s back. If the surface is pressed against a wall, a temporary adhesive may be used to hang it. Otherwise, lay up scrap wood supports on your table or place a coat rack or ladder behind it to create a stand to connect it to.

Use clamps or tape to secure the sweep to your support, then drape the material over the top of the shooting table.

If you don’t have the time to do it yourself, Square Photo Studio has the best prices for professional photography, beginning at $9.95 for a set of high-resolution product images.

Backgrounds with Different Colors

While white-background images are the most common, you may employ more expressive alternatives while maintaining the emphasis on your goods.

Instead of a sweep, arrange a material that is consistent with your brand and enhances the aesthetic of your item on your shooting table.

1633370149_757_Easy-DIY-Guide-to-High

As a basic and manly backdrop for a watch, a photographer from B&H Photo Video employs fragments of slate.

Wood, tiling, ornamental cushions, grass, and plant life are all great backdrop options. If you can locate a pre-existing backdrop in a well-lit environment, such as a marble countertop in a bright kitchen or a rustic wooden picnic table in the park, it may double as a shooting table and backdrop.

Keep in mind that, depending on your arrangement, this sort of background may likely restrict the angles from which you can get an appealing photo.

Lights

You won’t need to purchase or utilize studio lights in the best-case DIY situation. Natural light is considerably simpler to work with, more forgiving, and produces better results. Artificial lighting, on the other hand, gives you greater flexibility and convenience, particularly if you don’t have the right weather, windows, or daily routine to catch any sunlight.

If you want to use artificial lighting, go for 5000K daylight/cool white LED bulbs to provide a natural-looking glow. Many home bulbs provide a warm white light that appears red-orange in photographs, but most fluorescent lights emit a greenish hue. Online, there are a plethora of low-cost LED alternatives.

Clamp lamps are ideal for converting any handy household item into a stand for using your bulbs on your stage. You may find it simpler to acquire tripod stand lights or a whole studio lighting equipment if you’re filming often or in a variety of locations.

Reflectors

Reflectors are used to reduce color fluctuations and contrasts in images from both artificial and natural light sources. They also provide you the ability to adjust and properly disperse light and shadows, which may make a big difference in product photography.

Small, portable reflectors start at about $15, but basic white foam boards are also quite effective.

Easy-DIY-Guide-to-High

Reflectors should be used to reflect light onto the subject’s dark or shadowy sides.

Tripod

Keeping your camera or smartphone as steady as possible results in photographs that are consistently clean and clear. While shooting by hand is effective, it might result in fuzzy or out-of-focus photographs.

Setting your gadget on a household item of sufficient height, such as a stack of books or a piece of furniture, will help stabilize it. If you want to invest in a genuine tripod, you can get one for both your digital camera and your smartphone for a reasonable price.

Supports and Stands

Product supports, also known as risers, assist in lifting goods off your table and reducing harsh shadows at the base. They’re also ideal for arranging product assortments, group photographs, and adding ornamental decorations to your photos.

Upturned materials, such as boxes or storage bins, may be draped with fabric to make stands. They may be the same color as your sweep to blend in, or they can be a different color or design to create interest.

Supports are used to help some things appear their best when they are organized or positioned in a certain manner. Suspending fishing line attached to a basic rod around your setup may be used to raise or keep sections of the object in place, such as the handbag handle seen below. Glue dots are a common option among photographers for putting things firmly in place, and little picture display easels may prop or stand objects upright.

1633370151_261_Easy-DIY-Guide-to-High

SLR Lounge is the source of this information.

Items of a different kind

You can never be too prepared for a shoot, as any expert would tell you. It’s a good idea to have a pen and paper on hand, as well as additional tape, safety pins, scissors, and backup batteries (or a charger for your phone).

You only need to locate the proper location with all of your gear in tow. The only important requirement is light, as long as your studio space is big enough to hold your gear and subject with enough room to navigate about it. The following phase explains how to find the best location for your shot and make the most of the available light.

Step 3: Become an expert in low-cost lighting

When it comes to producing amazing images with any camera, lighting is crucial. Here are some suggestions for making the most of the light you have.

For soft, natural light, shoot outside.

This is a great piece of product photography advice. For product photography, a wash of soft, natural light offers the greatest color balance and reduces harsh shadows.

On an overcast day (when the clouds help to shade the sunshine wonderfully), or in the midmorning and early evening, you may find the ideal light outside (when the light strikes from a smaller angle).

On a cloudy day, the unedited product picture below was shot on an outside picnic table. Using no extra equipment, this photo was taken with a Samsung Galaxy smartphone on its default setting, and it’s virtually ideal for a product listing.

1633370152_556_Easy-DIY-Guide-to-High

Krista Fabregas of Fit Small Business contributed to this article.

Use a large window or a glass door to let in natural light.

If shooting outdoors isn’t an option or isn’t feasible, consider setting up indoors near a big window or glass door.

You may still collect a lot of light by positioning your shooting table adjacent to a powerful natural light source. It may be necessary to control the light to ensure that your subject is lighted evenly and without harsh shadows, so keep reflectors on hand.

As illustrated in the picture below, a few foam board reflectors may be used to create a terrific window-side stage for your goods.

1633370153_573_Easy-DIY-Guide-to-High

SLR Lounge is the source of this information.

Indoors, Create Diffused Light

If ideal natural light isn’t available, there are a few options for simulating it. The trick is to diffuse the light, which means to spread it out and soften it. In product photography, this reduces shadows and improves colors.

You may accomplish this using a gadget called a tabletop light tent or light box for little goods. They cost roughly $19 and have basic lighting.

Of course, you may make one out of common home items, but you’ll need to provide your own studio lighting. Here’s a step-by-step tutorial on building your own lightbox.

1633370153_110_Easy-DIY-Guide-to-High

1633370154_204_Easy-DIY-Guide-to-High

You may build a lightbox yourself or buy one for as low as $20. (Sources: wikiHow on the left, Amazon on the right)

B&H Photo Video recommends wrapping paper towels over a picture frame and holding or fastening it to your light as a diffuser for a simpler DIY option. This works well for items that are too big to fit in a regular light box, and it may also be done using white paper or fabric with clamps.

1633370155_717_Easy-DIY-Guide-to-High

B&H Photo Video is the source of this information.

With a tripod, you can bring in more light.

When natural light is scarce and you don’t have access to adequate studio lighting, tripods make it simple to create clean, detailed product photographs without using a flash.

Using a device’s flash changes colors, distorts the backdrop, and casts harsh shadows, but if you have enough stability, you may instead extend the exposure time (a option we’ll cover later in this article). It permits more available light to enter the photograph for a longer length of time.

Another advantage of using a tripod is that you may configure the shutter delay so that your smartphone shoots the photo after you touch the screen for a few seconds. This delivers consistently crisp, in-focus photos.

Step 4: Make Camera Adjustments

“The best camera is the one you have with you,” says a famous proverb among professional photographers. Great product images may be shot using nearly any contemporary gadget you have on hand (or can borrow from a friend) in the case of DIY product photography, whether it’s a digital camera or your camera-equipped smartphone.

Both device choices may be utilized on their automated, point-and-shoot settings to quickly provide acceptable images if you’ve followed the lighting guidelines from before.

You may alter the picture qualities by attempting fresh settings or switching your smartphone to manual mode if your lighting condition is less than optimal or if you want to fine-tune your images. Take a peek at how it’s done in the video below.

  • Changing the Camera on Your Smartphone
  • Changing the Settings on Your Digital Camera

Most current phone cameras offer a number of automated features that may assist you fine-tune your photographs depending on the situation. When photographing products, it’s a good idea to experiment with a few different settings to discover what looks best. Here are some of the possibilities available on your phone:

  • Macro/Detail: This option is great for capturing close-up details in sharp focus while blurring the backdrop. It gives your detail pictures a professional appearance and maintains the viewer’s focus on the goods.
  • Portrait: In order to snap a picture in portrait mode, certain phones must recognise a human face in the frame, therefore its usage in product photography is restricted. If your device supports it, this feature may soften the backdrop in photos of an item by altering the camera’s aperture.
  • When photographing outdoors or in strong natural light, these settings enhance light and white balance.
  • This option uses a slower exposure to catch more light at night. It may assist capture clear product photographs inside when used with a tripod or other stabilized equipment.
  • HDR (High Dynamic Range): This option balances colors while enhancing the brightest and darkest areas of your photograph. It’s great for photographing in natural light or in scenes with a broad variety of color tones. When shooting in this mode, processing time increases, thus it’s critical to keep your device steady.
  • Focus: The auto-focus function on most phone cameras is enabled by touching the chosen focal point. Your online shop will benefit from a sharp, in-focus picture.

If the auto modes on your phone aren’t giving you the results you want, consider switching to manual or “PRO” mode to adjust the phone’s advanced settings.

Your auto option will adapt the shutter speed, aperture, and ISO for you in reaction to your situation, whether you’re shooting with a DSLR (digital single-lens reflex), mirrorless, or small camera. All you have to do is point and shoot. Most will even choose the region of focus and switch on or off the device’s flash.

In addition to the basic auto option, your camera probably includes a few more preset program settings, each intended to get the most out of a certain subject. They make it simple to snap high-quality images without having to delve into the complexity of manual mode. What they can do for your product photography is as follows:

1633370156_59_Easy-DIY-Guide-to-High

Toggle between setting settings on most digital cameras by turning the mode dial.

  • Macro: This mode is for photographing items at close range, such as little objects. It helps you get detail images by optimizing the camera’s focus and depth of field for close-ups.
  • Portrait: Increases the aperture of the camera to soften the backdrop and make your subject stand out. Its use isn’t restricted to human subjects on digital cameras, therefore it might be a useful setting for product photography.
  • Night: Using the night mode on your camera slows down the shutter speed, allowing the shutter to stay open for longer to catch more light. It’s good for low-light scenarios, but if you don’t use a tripod, you’ll end up with fuzzy shots.
  • If your camera’s settings offer a “scene” option, selecting it will open up a whole new variety of options for you to pick from.

Each one is tailored to a certain set of circumstances, such as “party,” “beach/snow,” or “sunset.” Experimenting with these settings in your product photography might be beneficial even if your picture doesn’t relate to any of the situations they’re meant for.

Even with all of these automated choices, it’s frequently difficult to get the ideal photo without manually altering the settings on your digital camera. Change the mode dial to “M” to enter manual mode. To learn how to make the most of your camera’s manual mode, check out our collection of more advanced product photography techniques.

5th Step: Photograph Your Product

It’s time to shoot now that your studio, lighting, and device settings are all set.

Use the stands and supports you made for your studio to place your merchandise on your set or shooting table. Consider lifting the lid from a container of skin cream and placing it up against the item’s side to illustrate how the product appears in action.

1633370157_74_Easy-DIY-Guide-to-High

Yu-Be is the source of this information.

Take a lot of test pictures to figure out the optimal equipment setup and settings for your illumination. Once you’ve found a layout you like, concentrate on capturing the product’s greatest and most crucial features.

This stage is pretty easy if you’re shooting basic, typical studio photographs. Aim for images that clearly and pleasantly portray the object in the front, and be sure you acquire shots of it in various configurations. Take down any and all information that might be useful to your customer.

1633370158_459_Easy-DIY-Guide-to-High

Amazon is the source.

Include a few photographs shot at a 45-degree angle. This perspective resembles how a consumer might interact with things in a physical shop, providing for a more personalized experience.

Here are a few innovative composition methods to explore if you want to shoot more aesthetically appealing photos:

  • Three-Fold Rule
  • The Odds Rule

The rule of thirds is a tried-and-true photography guideline that may be applied to give your product images an enticing appearance without straying too far from simplicity.

Your topic is moved away from the center of the frame and placed at the junction of two imaginary horizontal and vertical lines. This gives the arrangement a more engaging and genuine sense.

1633370159_699_Easy-DIY-Guide-to-High

CandleScience is the source of this information.

The law of odds argues that arranging your composition’s parts in odd numbers makes it more attractive and energetic. It works on a psychological level to create interesting visuals. Because the human brain can readily perceive and organize evenly-numbered values, employing odd-numbered amounts to arrange your collection creates subconscious tension and mystery.

Focus on the number three using this strategy to prevent cluttering your scene. Create a group image with three similar goods in the frame, or dress up a single item with a few non-distracting decorations.

1633370160_706_Easy-DIY-Guide-to-High

1633370161_794_Easy-DIY-Guide-to-High

Urban Outfitters (on the left), and Amazon (on the right) (right)

Don’t forgo quantity for quality, but shoot a lot of pictures. Professional photographers often capture a large number of photos in a single session with the goal of selecting the finest 10%–20% for usage.

You may alter your photographs in the editing process after you’re happy with your photoshoot.

Step 6: Enhance Your Photographs

To change and save your photos, most phones and laptops have basic editing capabilities, but better photo editing applications and apps provide more possibilities. They also enable you to optimize your files so that they load faster, appear better in browsers, and have more exposure.

Here are some of the best free picture editing applications and tools to try:

GIMP (GNU Image Manipulation Program) for Windows and Mac See the instructions in the user guide.

GIMP is a free open-source picture editing program that offers almost all of Photoshop’s retouching, cropping, and file-saving capabilities without the expense. It’s largely recognized as the most advanced free image editor available online, with more merchants, scientists, graphic designers, illustrators, and photographers using it than any other tool in its class.

Fotor is a browser extension for your PC. See the instructions in the user guide.

While it lacks the power of Photoshop or GIMP, Fotor makes basic picture editing unbelievably simple. This application may be used simply from your browser to do fantastic modifications if you don’t want to spend time installing and learning an image editing software.

Adobe Photoshop Express is a free app for iOS and Android devices. See the instructions in the user guide.

Photoshop Express is a free program that was created specifically for mobile device photography as a free alternative to the gold standard of picture editing. It provides a lot of the same features as the PC version, but at a lower cost and with more ease.

Snapseed is a photo editing app for iOS and Android. See the instructions in the user guide.

This Google-owned software competes with desktop photo editors by offering a wide variety of functions and an easy-to-use UI. Snapseed has complex capabilities for product photography, such as precise masking and “Selective Adjust,” in addition to advanced filter choices.

These software options let you increase lighting, balance colors, substitute backdrops, remove supports and mannequins, and correct distortion—all of which come in useful when it comes to making product images seem appealing and professional. For full instructions on making the adjustments you need, see the user handbook for your application.

Outsourcing the work of picture editing is another possibility. Platforms like Fiverr can link you with freelancing professionals that not only have specialized knowledge, but also have access to high-tech (and thus pricey) tools.

Pricing is quite reasonable (beginning at $10 for one picture) and services are provided on a per-image or package basis.

You’ll need to utilize your program to reformat and optimize your picture files in addition to altering them, which we’ll discuss in the following step.

Step 7: Make Your Files More Optimized

After you’ve taken your product photographs and polished them into gallery-worthy images, there’s one more thing to think about before putting them up on your shop.

Platform compatibility, load speed, and search engine visibility are all reasons why your picture files should be optimized.

The primary criteria to consider during this process are image size and resolution, file size, file type, and file name. What you need to know is as follows:

Size and Resolution of the Image

In its setup guide or shop management tutorials, your ecommerce platform (such as Shopify or BigCommerce) will mention its suggested picture sizes. This is usually written down and quantified in pixels (px), which is a screen measurement. When saving photographs, all photo editing software allow you to change the units to this.

It’s critical to follow these guidelines in order to create a balance between clear detail and zooming capabilities, as well as space and load times. These issues influence not just upload capabilities and consumer experience, but also search engine results.

File Size

You must adhere to your shop host’s file size limitations in addition to picture size. These are stated in megabytes (MB) or kilobytes (KB) and are measured in megabytes (MB) or kilobytes (KB) (KB).

Color range, dimensions, and quality all influence the file size of a picture. Because regulating the color spectrum of your photographs is difficult and you want to meet the dimensions standards specified before, quality is the most important issue to consider.

To get varying file sizes, you may adjust the picture quality in your photo editing program. Another alternative is to utilize free compression software like WeCompress or Optimizilla, which may occasionally result in better picture quality preservation.

File Type

While your picture editing program may produce files in a variety of formats, the most typical file types for product photographs are JPG and PNG.

JPG (sometimes known as JPEG) is an acronym for Joint Photographic Experts Group. It provides for vibrant colors while maintaining small file sizes, making it the ideal option in this situation.

PNG (Portable Network Graphics) is a file format that is similar to JPG but produces a higher-quality picture. Because this results in bigger file sizes and slower loading times, only use the PNG format for product photographs that need a translucent backdrop.

You’ll notice a “Select File Type” option when saving (or exporting) your modified and optimized picture in your program/app of choice; this drop-down menu enables you to pick JPG as your photo’s format.

File Name

Though it may seem little, the name you give your product images when exporting the finished file to your computer has an influence on the search engine rankings of the listing.

Crawlers, which are simply programs that scan the web and record data for use in giving search results, are sent out by search engines like Google. The language you submit in these areas must be rich and detailed since these “robots” depend on file names and alt tags to comprehend picture content. If you skip this step, you may lose a lot of visitors to your site.

Consider what your target buyer will be searching for when purchasing your goods when naming a product picture file. It’s important to include keywords here, but the emphasis should be on the buyer rather than the search engine (over-engineered content optimized for robots rather than people will hurt your rankings).

Also, remember to use dashes between words in your file title and to leave out articles like “a,” “an,” and “the.” For example, instead of calling your product picture “mug studio shot front.jpg,” call it “rustic-white-ceramic-stoneware-mug.jpg.” Keep it succinct, pleasant, and evocative.

The alt text for your photos, which is an element of a page’s HTML code that offers a description of a picture in case it can’t be displayed or viewed, works in the same way. You can usually change this value from the product’s information or media page on most ecommerce systems.

Use regular space instead of dashes to type a particular representation of the picture using your keyword and information from the file name. “Rustic white porcelain stoneware cup,” for example, might be the alt text for the identical mug picture. For the greatest SEO results, keep this information within 25 characters.

Product Photography Dos and Don’ts

According to a research conducted by Etsy, 90 percent of its consumers identified the quality of product images as the most essential element in their purchase decision. It should go without saying that images of your products are critical to your online store’s success.

Here are a few more pointers for getting amazing pictures at home:

Make sure that your product description, picture gallery, and website style are all in sync. For a more immersive experience, keep all of your listing’s elements consistent and on-brand. Check out our step-by-step approach to crafting a compelling product description that complements your images.

Maintain your organization. Consider itemizing your items, as well as the specifics of each photograph you wish to capture of them, while arranging your photoshoot. This activity is best accomplished with a spreadsheet, which may also serve as a style guide for recreating your images for future listings.

Prepare the merchandise ahead of time. Prior to shooting, get your items, clean them, iron them, polish them, and style them.

Use a backdrop that is busy or distracting. While decorations and appealing backgrounds may help to improve your images, don’t overdo it. Your product should be the undisputed star of the show.

Light temperatures are mixed together. Never mix cold and warm-hued lights, whether you’re investing in a studio light setup, working with lamps from around the home, or attempting to supplement the poor light from a tiny window. It might cause your camera’s white balance calibration to be thrown off, resulting in unappealing images.

Keyword-stuffing text Because a prospective customer may be looking for any of the aforementioned keywords, it would seem like it makes sense to add alt text that reads something like “cedar cigar humidor cigar humidifier wooden cigar storage best humidor for fresh cigar.”

In actuality, contemporary search engine algorithms are clever enough that repeated repeats of the same term aren’t necessary, and doing so will wreak havoc on your ranks.

Conclusion

It’s difficult to overestimate the value of high-quality product photography. Pictures are what people naturally go toward as the fastest method to collect information, and they have the most effect of any item on a site.

Fortunately, professional product photography is affordable and can be done from the comfort of your own home, lawn, or balcony. You can take outstanding images that captivate people, generate purchases, and drive attention to your listing with minimum equipment and space.

You Might Also Enjoy…

“How to take product photos for Instagram” is a guide that will teach you how to take high-quality product photos on your own. Reference: how to take product photos for instagram.

Related Tags

  • how to take product photos with iphone
  • how to take product photos with phone
  • diy product photography
  • product photography ideas
  • product photography app
Previous Post
Next Post