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It is no longer sufficient to be listed in a phone book or hand out business cards to attract new consumers. Instead, you must support your appliance repair marketing efforts with clever digital methods that have been shown to work as the business landscape gets more complex and the internet increases competition.
As wonderful as it would be to win consumers just based on the quality of the services you give, doing an excellent job will not automatically elevate you to the top of your field. More than one appliance repair service is likely to exist in your local area. If they have significantly more successful marketing than yours, you may have difficulty convincing people to choose you.
If you believe your appliance repair company provides the most outstanding services in your area, you must demonstrate this to your customers. If you follow the marketing methods and case studies outlined below, you’ll be better prepared than ever to reach and convert your prospective clients.
Why Electronics Repair is a Unique Business
Low startup costs
Start-up costs for an electronics repair business are substantially less expensive than the price of starting most other enterprises, ranging from 62 to 35,923.
Gratifying work
Starting a business in electronics repair can be gratifying and satisfying work. However, it isn’t easy to feel rushed because you address an immediate client issue and work on something passionate about it.
High consumer loyalty
Customers that purchase your product or service have committed their time and energy to utilize your product or service, which is extremely valuable in their opinion. The majority of the time, your product or service becomes vital to your client.
Selective clientele
Businesses that provide electronic repair services have the flexibility to select the clients with which they deal. As a result, you have the option of working with a small number of dedicated clients or with hundreds of clients!
Workload control
When you start your own electronics repair business, you have the unique option to pick how much or how little time you want to put in at any one time. As well as having the freedom to choose which projects you wish to work on, you also have the option to decline tasks that do not interest you.
Get exposure and experience.
This employment allows you to obtain valuable experience working for various companies, which will enhance your resume while also keeping things exciting for you!
Infinite earning potential
When it comes to launching an electronics repair business, there are no restrictions on how much money you can earn. The greater the strength of your business abilities and the greater the amount of energy and time you devote to your job, the more money you will earn.
Main Electronics Repair Business Challenges
Working with Clients
Even if you have the highest-quality parts and the best digital marketing in the world, one thing is sure: some clients will want the least expensive repair possible in the shortest amount of time, and your offerings may not be what they’re looking for. If this is the case, you should consider expanding your digital marketing efforts.
When this occurs and competitors have shorter wait times and lower costs, how can you remain competitive in this environment? The solution to this question is so straightforward that you may find it difficult to believe it at first.
Pay close attention to what your client is looking for. Do you still not believe us? Consider the following scenario:
Mary finds your store online and calls you to ask for a price to repair the broken screen on her Samsung S8.
After going over the numbers with you, she informs you that she cannot afford the repair. Instead of simply hanging up and losing Mary’s business, you could ask her further questions regarding her phone repair requirements. For example, you might find that she has an old phone stashed away in a drawer somewhere that can be used as a trade-in to cover a portion of the repair costs—something you would have never discovered if you hadn’t looked into it.
The moment Mary realizes that you are prepared to go above and beyond to assist her in repairing her gadget, she brings her old phone into the shop, where you find several cracks in the display.
Recognizing that there may be a pattern, this is your opportunity to contribute to solving a recurring problem. You provide her with a newly repaired Samsung (partially paid for with her obsolete device), and you offer her a discount on a protective attachment that could rescue her phone if she experiences the inevitable ‘drop.’
She may also be tempted to acquire a guarantee to prevent her wallet from being ripped off in the event of another breakage. Rest confident that Mary will be grateful for the extra time and attention paid to her transaction due to these precautions.
Do you want to take it a step further? You might also provide her with a complimentary battery evaluation to see whether or not she will need to replace it soon (and so happens, she does). Your ability to transform a minor repair into a significant sale was solely a result of your ability to listen to your client and work with her to find solutions, not to mention the fact that you provided an excellent customer experience.
Mary will most likely leave your store satisfied, and she will probably suggest your service to any of her friends who need a phone repair in the future.
How to solve this;
If you want to beat the competition, lower prices are not the end-all and be-all. However, implementing little efforts, such as a simple sign at your store’s door that says “Repair Your Phone and Get a Free Tempered Glass,” or taking the time to understand your clients fully, can result in a massive increase in your monthly sales figures.
Affordably sourced quality parts
If you own a retail store, you’ve come across hundreds of suppliers that all claim to have “the top things on the market.” Although this statement is correct, you will almost certainly experience problems with every vendor-supplied item or accessory at some point. Contrary to widespread assumption, this is a good thing; the actual problem happens when issues arise. High prices, poor communication, and sluggish RMAs can have a far more significant impact on your organization than a single broken product.
How to solve this;
Understand their parts as well as their varied tiers. In most situations, merchants provide a range of different screens at various other pricing points for their customers. OEM screens include an original LCD, which is usually taken from a reconditioned panel. OEM screens are generally of superior quality and have fewer chances of developing problems later on, but they are substantially more expensive. While aftermarket screens use LCDs manufactured in China at a reduced cost, the quality of these parts might be hit or miss because they are often of lesser quality. Both approaches offer advantages and disadvantages, and both have the potential to bring success to your company. The most crucial thing is that you comprehend the product with which you are interacting.
Inquire about their return policy. Don’t be scared to ask any queries you may have. In particular, the return rate for all different tiers, the typical turnaround time, warranty details, and the terms and conditions of their return policy are all critical questions to ask. If possible, you’ll want to work with a company that can guarantee RMAs for all of your parts, a long-term warranty (of at least six months), and a simple process.
Please pay close attention to the quality of their client service. Do they return your phone calls, text messages, or emails? Do they pay attention to what you’re saying and make an effort to come up with answers to your difficulties? What are they doing to accommodate your needs, such as providing special pricing or payment terms or any other services that would be beneficial to your company? If this is the case, you’ve struck gold. Always find a vendor who communicates clearly and consistently with you throughout the process.
Choose one vendor and stick with them. When one vendor does not have everything you require to satisfy your clients, you may be required to collaborate with several other retailers. While your company has product requirements, keep in mind that less is more in this case. Make an effort to decrease the number of merchants with whom you do business. You are working with only one or two firms, which makes it much easier to maintain track of the components’ quality, the RMA procedure, and any issues. The bottom line is to keep things simple.
Pros and Cons of Electronics Repair Business
Pros
- You do not need to spend a lot of money on a college education.
- You can start working right away from the comfort of your own home, frequently with tools that you already have.
- You have the option to choose your schedule, allowing you to pursue activities outside of work.
- As you try to resolve a range of challenging situations, you can feel a sense of accomplishment and independence while avoiding professional monotony.
- This event will provide you with the opportunity to network with new people, build relationships, and establish connections with other businesses and individuals in the community.
Cons
- It may be tough to distinguish yourself from the crowd owing to competition from individuals who conduct side jobs and other local businesses that provide comparable services, such as appliance sellers.
- Finding and training experience, dependable employees may not be straightforward.
- Suppose you establish a repair business because you enjoy mending appliances. In that case, you may find that the duties of being a business owner prevent you from doing so – you will most likely have to hire to succeed.
- There is a risk of responsibility involved. Heavy lifting, gas leaks, electrical problems, and working in unhygienic conditions are all possibilities.
- Managing administrative chores such as scheduling, invoicing, and expense monitoring may be time-consuming and frustrating.
Electronics Repair Marketing Strategies
Brochures and flyers
Even though the use of flyers and brochures is considered old-school marketing, it ensures that your company’s message will reach a large number of potential clients. To capture their interest during the initial phase, your fliers and brochures should provide some insight into the benefits they will receive due to having to visit your repair services.
You must ensure that these paper promotional forms are designed with efficiency in mind and clearly state the services your shop will deliver.
You can utilize bullet points to make the services appear more appealing and on the topic so that even a novice can grasp what is being offered. This information should be distributed in areas where there are a large number of electrical stores and services. It is an excellent method of promoting your work to the most popular websites.
Inventive Pricing
The only thing that will distinguish you from other area repair companies is your pricing structure. As a result, it is redeveloping developed pricing that generates profit and gives the impression that the clients are not incurring any losses. For example, you might implement a prepaid package system in which consumers are charged according to the number of hours they spend on the premises. There are marketing consultant firms that take advantage of this type of bundle offer.
You can offer consumers 10-hour packages in exchange for two rebate hours, which they will very certainly never utilize. However, customers identify this as being of tremendous value, and it will only cost you a couple of hours, which the customer may choose to redeem or reject.
By doing so, you have the option of making other walk-ins more expensive in comparison to the packages, so compelling clients to choose the prepaid plans. If the pricing is reasonable, the clientele will eventually develop of its own accord.
Set up a Google Business Page
Potential clients may more quickly access your contact information and facts about your business in search results and on Google Maps with the help of Google Business, a free feature from the search giant that is often underappreciated.
It is straightforward to get started with Google Drive – all you have to do is sign up for the service online, and Google will send you a postcard to confirm your address.
Once you’ve registered, you’ll be able to edit your profile to include photographs of your repair shop, information about the areas you serve, your business hours, and other pertinent information about your company.
SMS Marketing Campaign
Email and SMS (text message) marketing can be a complex topic to navigate, and firms should avoid utilizing these platforms for cold outreach efforts to prevent confusion.
If you use them to remind old clients that your company exists or urge them to return to your services by offering a limited-time discount, they may be highly effective. Just be careful not to send out too many messages and annoy your customers!
Appliance Repair Website
When it comes to appliance repair marketing, a high-quality website is essential. But, unfortunately, a common source of irritation for many consumers, particularly younger generations, is receiving unnecessary phone calls.
That implies that when your potential leads seek assistance, they expect to find all of the information they require on a single, easily navigable website.
Your website should include critical business information such as your service region, hours of operation, contact information, and the types of appliance services you provide to customers.
However, the most efficient websites will also allow potential clients to contact you digitally with inquiries or schedule appointments.
Many appliance repair business owners accomplish this by including a contact form on their website’s homepage, landing pages, and other relevant sites. As a result, when a client sends a question, you will receive an alert immediately and will be able to answer by email.
However, if you want to go even further in improving your customers’ experience, you can include a customizable widget on every page that allows them to initiate text discussions.
This communication route is highly chosen because it is handier than email and less intrusive than phone calls. As soon as the conversation begins, warm leads will be automatically forwarded to your CRM (customer relationship management).
Excellent appliance repair websites also employ optimal search engine optimization (SEO) techniques on each page, such as including relevant keywords and creating a mobile-responsive website. The more search engine optimization (SEO)-friendly your website is, the higher it will rank on search engine results pages (SERPs), ensuring that customers visit your website before visiting the websites of your competitors.
Pay-Per-Click Ads
Because of local SEO’s nature, it is not always sure that you will reach the correct audiences. In addition, because high-traffic SERPs tend to be more competitive than average, it might be challenging to rise to the top of the rankings organically. This is where the use of paid advertisements might be beneficial.
Pay-per-click (PPC) advertisements on search engines such as Google or Bing can propel any page of your website to the top of the search engine results pages (SERPs) for keywords you want to target.
Even if the cost per click for the most popular keywords is higher, using this appliance repair marketing channel to produce leads quickly and efficiently is a particular approach to get leads in a short amount of time.
PPC advertisements are typically effective advertisements that promote the landing pages you construct for each keyword you target.
As a result, the web page that your target audience is directed to will always be relevant to their requirements. When targeting the critical term “oven repair Miami,” for example, your advertisement should link customers to a website that speaks directly to residents of the Miami area about oven repair services.
Many shoppers will be persuaded to convert or, at the very least, request a quote due to this customization.
Online Reviews
While promoting your own company is an excellent first step, online reviews may be a very successful appliance repair marketing method if you want to convince leads to convert genuinely. This is because most consumers in the United States place the same trust in internet evaluations as they do in personal recommendations.
You may already be aware that positive online reviews on sites such as Google and Yelp can help you stand out, but for appliance repair companies, receiving and responding to reviews on industry-specific platforms is critical to their success. Warm leads—people eager to acquire a service like yours—already use sites like HomeAdvisor, Porch.com, and Angie’s List. Take advantage of this. In other words, if your business listings are replete with favorable evaluations, you will be able to create a considerable number of leads, many of whom will convert into paying clients.
You can start gaining and connecting with reviewers right now by claiming your free accounts and asking your customers to submit comments. Using an automatic review invite tool to follow up with consumers through SMS after completing a service might help you achieve the process more quickly and efficiently. As soon as the evaluations begin to arrive, you will be able to respond to them on a streamlined platform.
Final Thoughts
Our case studies show that marketing in the electronics repair industry is about maintaining relationships with current customers, understanding their needs and issues well enough to offer superior service, and leveraging the customer’s word-of-mouth to attract new business.
