Expert Tips on How to Get Clients in Real Estate

With the slow decline of real estate in many parts of the world, it’s important to know how you can get more clients. Learn tips from other professionals that have succeeded using a variety of marketing strategies and tactics to attract new customers.

The “how to get clients in real estate 2022” is a question that people often ask. This article will provide tips on how to get clients in real estate.

Clients are the lifeblood of a successful real estate profession, and generating leads and converting new clients requires a variety of prospecting strategies. There are various methods to gain clients in real estate, from volunteering in your community to using technology, developing a real estate website, conducting events, and posting on social media. We asked professionals for their best advice on how to obtain customers in real estate so you can develop a successful company.

Continue reading to learn how to gain customers in real estate from 17 real estate and marketing experts:

For Word-of-Mouth Referrals, Leverage Your Sphere of Influence (SOI).

As a real estate professional, your sphere of influence, or SOI, is one of your most significant assets. These are people you know and trust: friends, family, coworkers, agents in other areas, community business peers, and so on. Finally, you want all of these individuals to be brand ambassadors for you, singing your praises and praising your efforts to create real estate client referrals via your SOI.

Compass Licensed Real Estate Agent Lyndsey Casagrande

“Your personal network is the greatest approach to gain customers.” Everyone knows someone who is in the process of relocating! Nothing beats the power of word-of-mouth marketing. Make it known that you’re an agent on social media or inside your social circle, and business will come to you. In my network of friends, it’s self-evident who to turn to for real estate guidance. I’ve helped many of my friends find houses and received several references from their friends, family, and coworkers. It’s always worth it to help your buddies!”

Dan Spransy, Broker & Owner, Realty Executives Cooper Spransy

“Your friends and family will almost always be your most immediate source of business when you’re first starting out.” According to statistics, around 14% of the population moves each year. For example, if you have 100 to 200 contacts on your cellphone, 15 to 30 of them are likely to relocate this year. You’ll obtain a lot more leads and great results if you concentrate on informing your connections that you’re in real estate. Consider this: all those times you made small conversation while waiting to pick up your children from after-school activities could have paid off!”

While your sphere of influence may already be bringing you referral business, there’s no harm in motivating your SOI to offer you recommendations in order to gain real estate customers. This might be a bottle of wine, a gift card, or a piece of home décor with a handwritten letter to express gratitude for delivering you a customer.

Check out our post on pro pop-by gift ideas or use a service like EvaBot if you’re searching for more innovative referral incentives or client present ideas. EvaBot will ask a number of questions to the present recipient in order to create the ideal gift for them. You choose the pricing, and you can even add a handwritten letter and a privately branded present item. To get started, sign up for their 14-day free trial.

EvaBot may be found on the internet.

Engage with your community to expand your network.

Your sphere of influence is limited, but you may continue to increase it through networking. Networking is a tried-and-true strategy of generating leads for real estate customers, and it may be done in a number of ways.

Events, conferences, volunteering, seminars, industry groups, and local Chamber of Commerce are all examples of formal networking options. They may also be commonplace activities such as attending to the gym, participating in Facebook groups or book clubs, or sitting in a restaurant and speaking with the person next to you. The most crucial aspect of any networking activity is to present yourself and your real estate services to new individuals.

Jamie Klingman, Realtor & Owner, Boutique Realty Florida

“There is no better way to accomplish it than to volunteer in your neighborhood.” This is a win-win, meaningful, and natural strategy to attract real estate customers. You get to give back to the community while meeting new individuals who learn to know and trust you. These are the same folks who may entrust you with one of their most important financial choices. It’s a far more reliable and secure referral source, and it’s generally continuous.”

Summit Sotheby’s International Realty’s Karen Stone is a licensed real estate salesperson.

“Hold seminars and workshops for buyers, renters, and sellers so that they may meet possible clientele from various groups.” You might, for example, go to schools and provide lectures about renting. As some tenants like to purchase when their lease ends, this may lead to a few bargains each year and a potential for a long-term investment.”

Making an elevator pitch, a 30- to 60-second convincing speech that shows you and your worth as a successful real estate agent, is the greatest approach to prepare for networking. It should address your target audience and inform them of your objectives and the talents that make you a good real estate agent. When new people inquire, “What do you do?” practice your speech at home so that when they ask, “What do you do?” you might earn a new acquaintance and perhaps a future client and client recommendations by sharing your knowledge.

Pro tip: When collecting business cards from others at networking events, spend a few moments to jot down a few notes on the reverse of the card about your chat, such as their children’s names, favorite restaurant, or school. When you follow up with them, you may use these points to demonstrate your attention to detail and a genuine want to learn more about them.

Use Real Estate Software to Identify Prospects & Automate Follow-up

It’s a marvel that real estate agents were able to keep organized and connected with all of their customers before real estate software was invented. Real estate software may be in the form of mobile applications or web-based systems, and it can be used for lead generation, transaction processing, email and social media marketing, appointment scheduling, lead organization, communication, and much more.

While it may be tempting to attempt to keep organized on your own, investing the time to learn about real estate software can save you time and make your company simpler to manage in the long term. Invest in a client relationship management (CRM) system to remain in touch with your customers at all times. If you’re just getting started, your software budget may be limited, but there are free real estate CRMs you can utilize to generate and nurture leads.

CRM solutions like as Pipedrive, HubSpot, and LionDesk can set up automated drip email campaigns with bespoke messages that will keep in touch with your customers and boost business. Pipedrive will also keep track of the transactions in your pipeline and has built-in e-signature and document tracking features for maximum efficiency and organization.

Go to Pipedrive.com.

Jess Pingrey, Sales Expert & Content Producer, Fit Small Business

“It’s critical to utilize customer relationship management (CRM) software to maintain track of your transactions when you’re dealing with a big number of vendors and buyers.” CRMs make it simple to save customer information and documents (such as contracts), as well as setting reminders to follow up with clients, taking notes, and seeing all of your pending business in one location. Most CRMs include a mobile app that enables you to manage your company from anywhere, which is ideal for real estate agents who are frequently on the move. Some solutions, like as Zoho CRM, even let you control your social network postings directly from the program. Many CRMs, such as HubSpot, have a free plan as well as low-cost subscription levels to accommodate a variety of real estate agent budgets.”

Many real estate software products may also be directly connected into your CRM software to help you keep track of leads, transactions, and overall objectives and performance. Calendly, for example, interfaces with Pipedrive, HubSpot, Zoho CRM, Copper, Freshsales, and other services. This guarantees that your efforts are optimized to acquire and nurture as many high-quality leads as possible, resulting in a high return on investment (ROI).

Sawyer Smith Residential’s Lauren Stangl is a Realtor Associate.

“Involve yourself in the community to advertise yourself as a person to an agent.” Volunteer, go for a stroll, meet and chat to your neighbors about anything other than real estate to get to know them. But don’t forget to use Zillow Premier Agent to enhance your company. Despite the fact that you are paying a charge for leads, you are obtaining a customer who is ready to make a purchase right now. Last year, picking up a Zillow call resulted in 13 of my sales, and I’m now under contract on a $2.5 million property via Zillow (and the clients have become friends).”

Using one of the top CRMs for real estate agents is only the beginning, and real estate professionals have access to a wealth of technologies. Calendly, for example, allows customers to arrange meetings, phone calls, and showings on your calendar when you’re available, eliminating the need for back-and-forth phone calls or emails. Alternatively, using a digital sign-in tool linked to your CRM, you may utilize a platform like Spacio to record the contact information of open house guests.

As an agent, you’ll have a lot of deadlines and chores to handle after a buyer or seller has signed a contract. Consider utilizing one of our recommended real estate transaction management software packages to ensure you don’t miss any critical dates and your client has a seamless closing.

As you can see, the list of real estate software possibilities is virtually endless, but you can start with these 41 Best Real Estate Software & Tools for Top Agents in 2021.

Become More Social Media Savvy to Attract Real Estate Clients

Similar to software, social media has become an essential tool for attracting real estate customers. Successful real estate agents strategically utilize social media to remain in contact with customers, establish their brand image, and advertise and promote their services.

People might begin to trust you before you ever talk about their real estate requirements if they see your qualifications and learn about your professional competence. You’ll also be able to discover more about them, establish common ground with them, understand what’s important to them, and begin the process of creating a relationship with them that will last long after your transaction is completed (due to your social media link).

Keller Williams NYC’s Marcel Wilson is a licensed real estate salesperson.

“The majority of my clients have come via social media platforms, especially my personal Instagram account. We all have ‘business’ social media profiles, but I believe it is critical for people to engage with me on a personal basis. It establishes trust and demonstrates to potential customers that I am a human just like them.”

Prospecting may also be done through social media. Take a time to check over a prospective client’s LinkedIn or Facebook page and connect with them before calling them. Remember that your sphere of influence may assist you with this, so make sure you’re linked with them on social media. This keeps your company in the forefront of people’s minds when they need to suggest your services.

Mike Jeneralczuk, Team Leader & Real Estate Agent, REAL New York

“I believe the most common error we make as agents is focusing only on gaining direct customers rather than indirectly via our social media profile.” It’s critical to expand your tent—post updates, significant listings, and recent transactions on Instagram, Facebook, LinkedIn, and other social media platforms. Rather than you seeking clients, they will find you. Even inside our own network, folks forget we’re in the industry far too frequently.”

Instagram, Facebook, LinkedIn, and even TikTok and Snapchat are just a few of the social media platforms you may use to promote your content. Social media may be utilized to attract a specific audience and acquire leads at no expense, whether you’re making films, publishing photographs, or running targeted adverts (except for the investment of your time).

Aaron Bowman, eXp Realty’s Realtor Team Lead

“Use Facebook advertising to narrow down your buyer or seller target market.” Facebook makes it simple and affordable. Make use of movies to cover a variety of subjects as well as local points of interest. Also, update your Facebook company page with real estate and non-real estate-related material. To create a following, be persistent in providing information, since this is an efficient approach to attract new customers.”

Strategically target all of your marketing efforts.

It’s impossible to be everything to all customers. Because marketing and advertising require a substantial commitment of time and money, it’s vital that all of your marketing efforts be smart in targeting your target demographic, beginning with the creation of a distinct brand.

Establishing your personal brand as part of your strategic marketing plan as a real estate professional is critical to distinguishing yourself from the industry’s many competitors. When executing a real estate transaction, it shows clients who you are, what capabilities you have, and how much value you bring to the table.

Sep Niakan, Owner & Broker, Blackbook Properties

“Typically, agents concentrate on short-term lead creation, which is a ‘one-and-done’ strategy. Instead, if you concentrate on making a reputation for yourself by branding yourself, a certain property type, or a specific neighborhood—think ‘niche branding’ or ‘niche farming’—your cumulative efforts will provide continuous leads. Create a neighborhood-specific website, for example, with information about the area, local events, important phone numbers, real estate statistics, blogs about your experiences, and, but not necessary, real estate listings. Send emails and mailers to individuals who reside in the area and are interested in it.”

As you develop your firm, identifying a specialization is equally crucial. because it allows you to concentrate on targeting your ideal audience in order to produce leads from buyers, sellers, and investors—the leads you want to attract based on your client profiles and intended location. This will have an impact on not just your lead generation approach, but all of your marketing techniques as well, including the text you produce, points of interest, and photographs and videos you employ to target certain groups.

Ann Young, Blogger & Freelancer, FixThePhoto

“Taking a collection of stunning property images to accompany your real estate listing is one of the most important things you can do to enhance your sales.” You may hire a professional photographer or shoot the photos yourself, but you’ll need a nice DSLR camera and a tripod. Consider using online real estate picture editing services to enhance your images and eliminate any distracting elements in the background, making them more appealing to potential buyers.”

Claire Bisignano Chesnoff, Realtor & Broker, Claire Properties

“Real estate farming entails mapping a certain neighborhood or region and determining the farm zone’s marketability.” The typical homeowner wants to relocate every 13 years, according to the National Association of Home Builders, with younger, first-time purchasers moving somewhat more often. From there, you can leverage the Realtors Property Platform’s data on the neighborhood and particular homes to start interactions with local homeowners. Although marketing materials such as postcards might be useful, our biggest joy comes from building connections in communities, visiting individuals on their streets and in their homes.”

There are thousands of simple, low-cost real estate marketing techniques you may use, but don’t forget that real estate mailers are still a tried-and-true approach to reach customers. You can plan postcards, brochures, and flyers to be sent out to potential customers using online platforms like ProspectsPLUS! or PostcardMania, just as you can schedule emails.

With its in-house USPS mailing facility, PostcardMania’s all-in-one system can design, print, and send your mailers. They can build corresponding advertising on Facebook, Google, and Instagram if you want to extend the material in your mailers to social media as well. For additional information, see their website.

Go to PostcardMania.com.

Create a Powerful Online Presence

According to the National Association of Realtors, nine out of ten homebuyers do their research on the internet, making personalized real estate websites a goldmine for real estate agents. Setting up a strong real estate website that highlights your listings and skills will help you attract new customers.

Christopher Krogmeier, Broker & Owner, Lake Country Home Realty

“Building a website with an IDX (internet data exchange) feed and a boost from Google Ads is one of the most effective strategies to obtain real estate customers” (formerly known as Google AdWords). It’s been a fantastic method to meet new people while also allowing you to promote your business. This sort of website takes listings straight from the MLS (multiple listing services) and shows them in a search-friendly format. You may keep track of what individuals are looking at and offer homes that are comparable. If you have a property that satisfies a lead’s home search criteria, you may push the listing to the lead via your website.”

Not only would having a website be important, but having a real estate landing page will allow you to gather leads immediately. If you want to attract seller leads, for example, your landing page may provide a free house value. The leads will get a house appraisal after providing their contact information, and you will be able to contact them and help them with their listing.

Steve Novak, Founder & Buyer’s Agent, EZ Agents

“In real estate, digital media and an internet presence are the future of attracting clients. Cold contacting expired listings is no longer an option. Before contacting you, clients today want to do their homework and learn about who you are and what you have to offer. What sets you unique is a strong web presence—so customers can discover you—combined with a thorough description of the services you offer, as well as client testimonials that establish your value.”

Placester, Real Geeks, and BoldLeads are some of the companies that may help with the design and implementation of a real estate website with a landing page. To discover how to generate the greatest page traffic and design aspects that stimulate audience interaction, Placester employs search engine optimization (SEO). This will assure a steady stream of leads, increasing your customer conversion rates.

Pay a visit to Placester.

Your website and landing pages aren’t the only way you reach out to potential real estate customers online. You may, for example, volunteer to write a piece for their blog or email newsletter if you’re teaming with other experts for client-attraction events like first-time homebuying seminars.

Request that the other professional publish your article on their website or send it to their customers, and that you include it on your real estate landing pages. Not only will it help you generate leads, but the more you offer, the more you’ll be seen as an authority in your field and area.

Bruce Ailion, Associate Broker & Attorney, RE/MAX Town & Country

“Participate in online public relations (PR) and get yourself cited as much as possible in different real estate blogs and websites. There’s a good probability that a potential customer may contact you after seeing your helpful remarks or contribution to a blog or article.”

Organize events that will leave an indelible impression.

Open houses are a time-honored real estate practice in which the main purpose is to build publicity, stimulate interest (and maybe even competition), and sell the property you’re listed as fast as possible for the greatest price. It’s crucial to realize, however, that they aren’t your primary objectives during an open house. Because so much of our connection with prospective customers takes place over the internet, open houses are one of the rare opportunities to obtain face-to-face time with them, which should not be overlooked.

Make your open house an experience by offering food and drink. This will not only make people happy since they are getting something for nothing, but it will also encourage them to stay longer, giving you more opportunities to engage. At an open house, keep in mind that purchasers aren’t the only ones there. A seller lead may drop by for an unexpected “interview” with the listing agent to see if they can help them with their transaction.

Travis Boff, Keller Williams Licensed Real Estate Salesperson

“Attend as many open houses as possible.” Put yourself in the ‘batter’s box,’ so you’re always prepared to meet folks who are looking to purchase or sell. Open houses are a terrific method to not only meet new customers, but also to network with other members of the community. Referrals will come easily if you perform a good job throughout a transaction.”

Open homes aren’t the only opportunities to demonstrate your abilities and expertise. The procedures of purchasing and selling a home are both complicated. Prospects are more likely to pick your services if you provide value first by educating them.

Holding in-person or virtual events to address common pain issues and clarify procedures for different buyer or seller types (for example, first-time buyers, empty nesters, investors, and so on) may create leads among active and almost-active buyers and sellers. Furthermore, conducting events in cooperation with other industry specialists such as mortgage brokers, title agents, or even divorce lawyers and financial counselors will broaden your potential audience and reach even further.

Chad Peevy, Founder & CEO, Institute for Human Progress and Development

“Today’s open house is the webinar.” They provide you amazing business power by letting you to be on the phone with a buyer or seller while your webinar generates leads for you. Another advantage of webinars is the ability to conduct many versions at the same time. A recorded webinar may be made and enjoyed in numerous locations and client demographics using solutions like EverWebinar.”

Conclusion

There are an infinite amount of possible techniques for attracting customers in real estate, but you must select which ones are ideal for you and your company. Although lead generation does not happen fast, you will discover that combining numerous prospecting strategies, such as those described above, and constantly applying them to your real estate firm can bring you customers and success.

The “how to get clients in real estate 2020” is a blog post that gives expert tips on how to get clients in the real estate industry. The blog post also includes helpful links and resources.

Related Tags

• how to get clients in real estate 2021
• how to get 10 listings in 30 days
• how to impress clients in real estate
• how to get clients in real estate reddit
• creative ways to get real estate listings