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Bing is a search engine, but it’s also the name of Microsoft’s newly-minted business division. As such, Bing has made some major changes to its website in recent months. Today we’ll show you how to get started with Bing for Business and start saving time on your daily searches.
Microsoft’s free business directory is Bing Places for Business. It’s similar to Google My Business accounts, which display in local search results as well. Those that make use of this platform have access to nearly 1 billion monthly users, as well as a significant competitive edge. Furthermore, creating a Bing Places account is free and simple. All you have to do is go to Bing, create an account, and complete your company profile by following the steps.
The following are the more detailed steps:
1. Register for a Microsoft account (or sign in if you already have one).
Sign in to your Microsoft account at bingplaces.com. Sign up for a free account if you don’t already have one. You may use an email address or a phone number for this. You’ll complete a fast CAPTCHA test to show you’re human once you’ve entered all of the required information (password, birthday, and confirmation code).
Return to Bing Places and sign in using your login credentials.
2. Claim or add your business listing to Bing Places.
For single-location companies, Bing offers two alternatives for establishing a Bing Places listing: manually adding or claiming the listing, or importing your information from your Google My Business page. Companies with more than 10 sites must follow a separate procedure, so make sure you choose the appropriate option for your company size.
After that, you’ll be prompted to choose the company type that best fits your needs. Small companies without a physical location may use Bing Places, which also works well for professionals without an office.
To see whether your business is already listed on Bing Places, enter your phone number or company name along with a ZIP code. Your company will appear on the map if it exists. Create a new business listing if Bing cannot discover your company.
To understand more about the differences between creating a Bing Places for a single place vs several locations, use the drop-down box:
Including a Bing Places search Make a new listing in Bing Places. Bing for Business: Add More Than 10 Locations
Make a new listing in Bing Places.
Simply fill in the sections with your company information to manually add your business listing. Make sure you use the same address and contact information as you used when submitting your company to other directories. Use our online directory master list to get started if you’re not sure where to put your company.
Tip: You may select to import your listing information from your Google profile to Bing if you already have a listing on Google My Business (and if you don’t, you should). You’ll be given instructions on how to connect to your Google account and provide Bing Places access to your Google My Business page.
Choose a different alternative
Bing for Business: Add More Than 10 Locations
If your company has more than ten locations, you’ll need to use a separate technique to add your listings. Fill in the name of your chain, its website, and the total number of stores. To verify your locations, fill in the company information on the following page.
3. Add Category & Description to Your Bing Places Listing
After that, you’ll be asked to choose your company type. If you’re unsure, choose the last choice from the list of business segments and then enter your company’s category. Then, either enter your address or conceal it if you don’t want your physical address to be seen.
Continue to add your email, social network links, directory profile links (e.g., Yelp for Business), and up to 100 photographs to show on your Bing Places page by following the instructions.
4. Use Bing for Business to verify your company.
You’ll be prompted to validate your company after pressing the submit button. You’ll be able to check via phone or text whether your phone number is registered as a business phone and Bing can validate that on its end. If your company is too young, or if you haven’t yet established it as a business line, you may need to verify by mail. It’s possible that the procedure may take up to a week to complete.
It should take one to two weeks for your company listing to appear in Bing for Business results after verification.
Bing for Business: Why Should You Use It?
Within a week or two, your company should appear on Bing Maps and in local search results. By submitting your small company to Bing Places, you’ll be able to reach a demographic that may not use other search engines at all.
The following are some of the advantages of utilizing Bing for Business:
- Increase your organic search engine visibility by using the second-most-used search engine.
- Attract the attention of a new group of people.
- Look for new clients with greater discretionary money.
- By ranking high in Bing Places local search results, you may get virtually free advertisement.
- Increase your visibility by combining local search with Bing Ads.
Even if you don’t pay to advertise on Bing, you’ll appear in organic search results, making you accessible to those who don’t use Google. It’s a simple and cost-free technique to possibly increase your consumer base.
Most Commonly Asked Questions (FAQs)
What’s the difference between Bing Places & Google My Business?
Both Bing Places and Google My Business are free local business directories, however, they’re made by different search engines. Based on which companies have profiles in the two separate directories, Bing’s local results may vary from Google’s. Learn how to create a Google My Business account.
How can you acquire more internet reviews?
To acquire more internet reviews for your company, use a number of tactics. Simply ask your consumers after you’ve made a transaction or delivered a service to begin. Look for other techniques to increase the number of reviews you get on Google and Bing to help you rank better in local search results.
What’s the difference between SEO & PPC?
The goal of search engine optimization (SEO) is to increase organic traffic to your website by creating content around keywords that are relevant to your brand. Pay-per-click (PPC) advertising targets keywords as well, but you pay to appear in search results as an ad. Learn more about all of the different search engine marketing strategies.
Conclusion
Increase your company’s visibility by registering with Bing for Business and learn how exposure to over 1 billion people every month may help you grow. Bing Places for Business, like Google My Business, can help locals locate you online so you can increase in-person traffic and revenue. Bing Places is also free and simple to use, so there’s nothing to lose and a lot to gain by utilizing it.
