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With over half a billion users, LinkedIn has rapidly become a major destination for job searchers and employers eager to attract new staff (in more than 200 countries). Learning how to post a job on LinkedIn is the first step in finding top talent. We’ll walk you through a simple, step-by-step procedure for posting your positions (for free). The steps are outlined here, as well as in a brief instructional video.
Step 1: Create a Page of the Company
You must first have a personal profile on LinkedIn that contains your complete name in order to create a LinkedIn Page for the Company. You may quickly create one by going to LinkedIn’s site and selecting Join Now, then following the directions. You may then build a business page after you’ve finished this.
Note: Do not create a personal profile with the name of your firm. Your account will be reported and terminated from LinkedIn as a result of this.
Follow these steps to create your business page:
- In the upper right corner of your personal LinkedIn homepage, click the Work symbol. You may then choose to Create a Page of the Company from the drop-down option at the bottom of the list.
Create a corporate page on LinkedIn using your personal account.
- Select the sort of page you want to create by following the guided prompts:
- Page of the Company
- Page of Display (for individual brands, initiatives, etc.)
- Institution of Higher Learning
- Once you choose the type of page you want (most likely a Page of the Company), you will be prompted to enter your company information. On this page, provide your company name, URL, and industry details; then upload your business logo.
- After you’ve filled in all of your company’s details, click Create Page and check the verification box at the bottom.
Step 2: Create a Free Job Posting
It is free to post a job on LinkedIn. Click the Work symbol on your LinkedIn profile’s dashboard, then the Post a Job icon from the drop-down menu. This will take you to a form where you can fill in your work details. Enter the job title, firm name, kind of workplace (on-site, hybrid, or remote), employee location, and type of employment. When you’ve finished filling out all of the fields, click Get Started For Free.
It’s simple, quick, and free to post a job on LinkedIn.
Consider utilizing LinkedIn Recruiter to locate your next hire for improved methods and extensive recruiting tools.
Step 3: Fill in the blanks with information about your job.
The following page will invite you to input your job specifics, including the job description and any skill requirements, once you have entered your job information (e.g., title, company, and location). After you’ve finished filling out this area completely, click Continue at the bottom of your page to continue on to the next step. Fill in the following details:
- Job description: In the text box, type your job description (mandatory). Include job tasks, skills, and education requirements as much as feasible.
- Specify the skills: By selecting the Add Skill button, you may specify the skills required for the position.
Fill up the blanks with a thorough work description.
Step 4: Fill up the Applicant Information
Once you’ve completed the job information, click Continue in the lower right-hand corner of the page to get to the applicant choices page. First, specify whether you want to receive applications through email (preferred) or via a third-party website (directs the candidate to apply outside of LinkedIn).
When you want to accept applications by email, you may include screening questions to assist filter out or specify certain qualities you want applicants to check before sending their resumes. LinkedIn will provide two questions for you to consider. You may retain them or delete them by clicking the X and adding your own or selecting from LinkedIn’s list of potential questions.
It is suggested that you include at least three screening questions.
Any screening question may also be made a must-have qualification. If you choose this option, LinkedIn will automatically screen candidates and send rejection letters to those who do not satisfy your requirements.
Click Post Job for Free once you’ve finished the Applicant Options box.
You have the choice of continuing with a free job posting or setting a budget for a promoted job post after your job posting is complete. Promoting your job posting provides a high ranking in search results, a top ranking in job suggestions, fast mobile notifications to eligible prospects, and a bigger pool of monthly applications.
Your budget might be for a single day or for the whole year (the maximum amount you will spend). Your daily budget must be larger than $7 per day—LinkedIn will suggest a daily budget based on jobs with comparable titles and locations so you can make the most of your job ad.
LinkedIn calculates the number of monthly applications depending on your budget.
If you don’t want to advertise your employment, click Select Free to create a free job listing. Following that, LinkedIn will provide you with a three-day free trial to market your listing.
Select No thanks or Begin a free trial.
Step 6: Complete the payment process
You will be required to make money if you opt to advertise your job post. You will get priority placement in search results, tailored job notifications to applicants, and promotion in premium job marketing channels after your position is promoted.
Simply use your default credit card on file to execute your payment, or select Add Payment Method to input a new card. You only pay when someone looks at your work, and you have complete control over your budget and the closure of your job.
You will not be charged more than the amount you have put aside for the day.
Step 7: Make Your Job Post Better
You may update your job ad after you’ve finished the job information and applicant choices and choose whether or not to promote it. This includes the following:
- Adding your job posting to your personal profile is a great way to get more exposure.
- Assessments of LinkedIn skills (you will be notified when applicants pass the assessments with a 70 percent or higher)
- Make a sign that says “Help Wanted” (uses a QR code that directs job seekers to your LinkedIn job postings)
- Compensation data is being added (displayed at the top of your job posting; helps your job show up in more search results)
- Choosing one of your company’s perks to highlight in your advertisement
To enhance your job posting, check the appropriate items.
Consider ZipRecruiter if you’re looking for a job aggregator. You may build your own job postings and distribute them on LinkedIn and more than a hundred other job boards. You may also test it for free.
Step 8: Organize Your Job Postings
You may return to your job after it has been posted for a variety of purposes, such as making changes to the position, amending a payment method, or screening candidates.
To modify a job posting, go to your Posted Jobs page and click the three dots next to the job you wish to change. Then, to make adjustments, click Manage Job.
To see a list of people who have applied for your position, click on the title of the job you’ve listed. You may then browse over each applicant’s résumé (in a preview screen for convenience).
You may interact directly with job seekers through their applications. To send a direct message to any candidate in your network, click Message. LinkedIn offers an automatic message that you may tailor to your specific requirements.
In your jobs dashboard, you may grade your candidates as a Good Fit, Maybe, or Not a Fit. If an application is judged Not a Fit, you may choose Reject to exclude them from your pool of candidates.
You may share job posts with other LinkedIn users for free in addition to posting them. This feature is excellent for bringing your company, brand, and open position to the attention of passive job seekers. Simply click the three dots on your job posting to Share or Send a Message.
By clicking on the job title and choosing Close Job after you’ve discovered your best candidate (or repost if you’ve already closed the job and want to reopen it for more applicants), you may close your job (or repost if you’ve already closed it and want to reopen it for more candidates).
Conclusion
Learning how to post a job on LinkedIn is simple, and many businesses that are seeking suitable individuals may benefit from utilizing the site. Simply follow the steps above and the LinkedIn online instructions to post your job in 15 minutes or less. It’s also free—but for a daily fee that fits within your budget, your work will be advertised to a wider audience.
