How to Sell Products on Facebook in 6 Simple Steps

Facebook is one of the most popular social media platforms for people to sell their products. It only took me 6 simple steps and less than an hour to make $150 in just 24 hours on Facebook. Maybe you can do it too! Let’s take a look at how I did it.

This article will show you how to sell products on Facebook in 6 simple steps. It is important that you have a good product and that your target market has a lot of interest in buying your product. Read more in detail here: how to sell products on facebook page.

You’ll need a specific Facebook profile for your company to sell things on Facebook (not your personal page). After that, you can either link your ecommerce platform to Facebook or manually create your Facebook Shop. You may sell on Facebook Marketplace or via Facebook Groups. Finally, to increase sales, you’ll want to advertise your items and your Facebook Shop with advertisements, promotions, and boosted posts.

Small companies may use Facebook Shops to create a single online shop that their consumers can visit on both Facebook and Instagram. You can now sell things using the chat capabilities of WhatsApp, Messenger, and Instagram, thanks to this new functionality. Customers may click on the tags and be transported to a product purchase page if you tag items during Facebook and Instagram live feeds.

In six easy steps, you can create a Facebook Shop and start selling products:

1. Create accounts and double-check compliance

Before you start creating your Facebook Shop, double-check that:

Note that if you already have a store on Facebook or Instagram, it will be converted to the new Shops experience immediately.

2. Create a Facebook Business Page for your company.

You’ll need to build a free Facebook Page for your company before you can set up a Facebook Shop. Because it’s only accessible on Pages, you can’t open a Facebook Shop using a personal Facebook account.

It’s simple to create a Facebook page; just pick Page from the dotted Menu symbol at the top of your Facebook account.

Creating a Facebook Shop necessitates the creation of a separate Business Page. Having a Page has a number of marketing benefits over having a personal account, including:

3. Configure the Commerce Manager

You must set up your Commerce Manager whether you have an existing online business on a different platform or want to utilize Facebook Shop entirely. This is where you’ll set up your Facebook Shop or link your ecommerce platform for the first time.

You have the option of creating your Facebook Shop entirely in the Shop feature or connecting it to an existing online business. (Photo courtesy of Facebook)

Take the actions outlined below.

1. Open the Commerce Manager and log in. 2. Under Get started with stores, click Get Started. 3. You have three options for your consumers to finish their purchases: another website, Facebook or Instagram, or messaging.

• Customers may explore your business on Facebook if you pick the checkout on another website option. They’ll be led to your website from an item’s detail page when they check out. If you already have an online shop, choose this option. You’d have to connect your shop to Facebook (this will be discussed in the next section).
• You may advise customers to contact your company on Messenger or WhatsApp to finish their payment if you choose checkout with Messaging. You’ll have to set up your own system for processing payments and fulfilling orders if you choose this option. If you wish to fulfill orders using WhatsApp, you’ll need to create a WhatsApp business account in the same Business Manager account as your store and set it up as your Shop’s principal contact method.

Customers who click the button on an item’s description page will get a direct communication from your company, where you and the customer may work out payment arrangements. (Photo courtesy of Facebook)

• Customers will not be transferred to another website and will be able to check out immediately if you choose checkout with Facebook or Instagram. This functionality is currently only available to merchants in the United States and needs a Commerce Account. Selling costs apply, and payments are paid in eight to ten business days if you pick this option.
  • To set up checkout on Facebook or Instagram, you must provide the following information:
    • Type and category of business
    • A business address in the United States of America
    • For receiving rewards, you’ll need to have the information of a bank account in the United States.
    • For tax reasons, a State Tax Registration Number for each state where the company operates.
    • For financial reporting, a Federal Tax Identification Number that matches the company representative’s name.
    • To validate the validity of a company, a representative’s personal or business identification information is required.
    • Shipping choices, return policies, and a customer support email address are all available.

4. Choose the Business Page to which you’d want to add your store. 5. Under Account details, fill in the needed information. 6. Select whether you want your store to be based on your Instagram business profile, your Facebook Page, or both under Where others may access your shop. 7. Select an existing product catalog or build a new one under Add a catalog to exhibit your goods. You won’t see this step if you don’t have a catalog yet. Facebook will instantly construct a catalog for you, which you can see in the Commerce Manager under the heading “Items for (name and ID of your Page).” When you’ve completed setting up your store, you may add your products. 8. Review your shop’s information, then click Create Your Shop after reading the Merchant Agreement.

4. Consider Your Selling Options on Facebook

After you’ve set up your business, you’ll want to consider your alternatives for selling on Facebook. For selling your items on Facebook, you have two options: use the fully integrated Facebook Shop or link your current web shop to Facebook and sync your products.

The Benefits and Drawbacks of Using Facebook Shop Exclusively

Free of charge, you may add things for sale to your Facebook Shop. Facebook includes step-by-step instructions that will guide you through the process. This may be all you need if you simply sell a few things or only wish to sell via a Facebook Shop.

One disadvantage is that you must manually handle orders, which may be time-consuming if you have a large number of goods to move. Another disadvantage is that you can only sell your things on Facebook, leaving you with no other options for sales. The ecommerce platform option provides you with a plethora of additional selling options as well as a suite of time-saving order administration tools.

The Advantages and Disadvantages of Syncing an Online Store/Ecommerce Platform

Top ecommerce systems like Shopify and BigCommerce allow you to list and sell items in a Facebook Shop, as well as a variety of other locations. These platforms include a complete array of product listings as well as automated order and shipment management capabilities to save you time over the Facebook-only solution.

Aside from the time savings, the largest advantage of having an ecommerce platform is that you can sell almost anywhere, including your own website, Amazon, eBay, Pinterest, and blog posts. Even if you don’t want to build your own website or sell on eBay or Amazon right now, you have the option if and when the time comes.

If you want to sell online, you’ll need to expand your reach outside the Facebook audience, which ecommerce solutions allow you to achieve. They also make every ecommerce process, from product input to shipment updates, as swift and automated as feasible. Furthermore, if you send or expect to ship more than 10 orders each day, this time-saving alternative should be considered.

The disadvantage is the price. In most situations, you’ll need to pay a monthly fee to an ecommerce platform like Shopify or BigCommerce. However, some companies, like as Ecwid, provide free services.

5. Create a Catalog of Products

You may start adding goods to your catalog after you’ve set up your Commerce Manager account and linked your Facebook Page.

• All of your product information (such as product names, photos, pricing, descriptions, and so on) and inventory may be accessible in a Facebook catalog.
• The Catalog Manager tool allows you to manage your catalog. In Commerce Manager, go to the Inventory tab to get to it.
• A catalog can only be created for tangible objects. Apps, software, and services, for example, are not eligible.

You may add goods to your catalog in a variety of ways. The approach you choose will be determined by various variables, including the amount of your inventory, the kind of inventory, and how often it changes.

Methods of Catalog Setup

Manually add items to your catalog

To set up your shop products, be sure to fill in as much information as possible in the product fields.

1. Log in to your Commerce Manager account.
2. Go to Catalog and choose it.
3. Select Add Products from the drop-down menu.
4. Manually choose Add.
5. Fill up the relevant areas with product information.
6. Add data regarding the product’s categorisation, such as its condition, brand, and tax category.
7. Include information about delivery alternatives and return policies.
8. Add any variations, such as colors or sizes, as choices.
9. Click Add product when you’re done.

Read Facebook’s step-by-step guide on manually adding goods to a catalog for more details.

Product Data Feeds may be used to add items to your shopping cart.

A data feed allows you to upload objects in bulk using a spreadsheet file. You may either upload a file once and forget about it, or set up a routine to automatically update your library on a regular basis.

Follow Facebook’s instructions for downloading a data feed template if you need one.

1. Select your catalog in Commerce Manager.
2. Go to Data Sources under the Catalog tab.
3. Add Items is the option to choose. Select Add Multiple Items from the dropdown menu if one displays.
4. Choose Data Feed and then Next.
5. Select Yes and then Next under Is your spreadsheet or file ready?
6. Choose how you want to send your file (from computer, URL, or Google Sheets).
7. Choose Save Feed and Upload from the drop-down menu.

This article will walk you through the process of uploading products in bulk for the first time. Read Facebook’s guidance to changing an existing feed file if you need to change your data feed.

Using the Facebook Pixel to add items

The Facebook pixel is an analytics tool that allows you to track the efficacy of your advertising by looking at how visitors interact with your website. Once installed, you may run advertisements and ensure that they are seen to the appropriate individuals based on your campaign. You may target new consumers or those who have visited a certain page on your website and completed a specific action.

To add goods from your website to your catalog using a pixel, follow these steps:

1. Select your catalog in Commerce Manager.
2. Select Data Sources from the Catalog tab.
3. Add Items is the option to choose. Select Add Multiple Items from the dropdown menu if one displays.
4. Then choose Pixel, then Next.
5. Next, choose the pixel you’d want to link.
6. Select Add Trusted Websites and type in the domains of the websites you want to utilize as sources for your item information. Don’t use the http:// or www in your URL (example: pitbull-andy.com). Choose Save, then Next.
7. Choose a currency as your default (USD). Next should be selected.

Data Sources now shows your associated pixel. It might take up to 24 hours to complete.

For additional details, see Facebook’s step-by-step guide to using a Pixel to add items.

Syncing an Ecommerce Platform to Import Items

If you currently sell online, you’ll be pleased to learn that Facebook offers a number of partner systems that can integrate with your Facebook Shop. If your items are hosted on a partner platform like Shopify, BigCommerce, or WooCommerce, you may import them to a Facebook catalog and continue to manage them on that platform. Your Facebook updates will be synced on a regular basis.

You can simply link your Facebook store to sync products with these partner sites.

For each supplier, Facebook has distinct processes. To link your account with Facebook, follow the instructions on your partner’s website. Depending on the platform you’re using, you’ll be instructed to finish the setup. Whether you already have a shop that isn’t on one of the ecommerce platforms mentioned above, ask your platform’s support staff if it has a Facebook integration, or go through its Help Center.

If you want to start a Facebook Shop from the ground up with a separate website, check out the following full-featured ecommerce shop platform options. Our post on the top ecommerce systems has a more extensive comparison.

You will most likely not see your items right away when all of the above is completed and your Shop section opens. All new Shops are reviewed by Facebook to ensure that the photos and content comply with the Facebook Shop rules. Essentially, the requirements specify that each product must include photographs and precise descriptions.

Your Shop may take up to 48 hours to get authorized and appear in the Shop area. When you add new goods once they’ve been authorized, they should appear in around 20 minutes. If not, you may use your shop dashboard to re-synchronize your listings and submit new goods to Facebook.

6. Promote Your Products on Facebook for a Successful Shop

Your Facebook Shop items are prepared and ready to be promoted to your many Facebook fans and prospective consumers. You can simply and quickly pick certain goods or groups of products to market through Facebook posts and advertisements since your products are already stored on Facebook. Then, both naturally and via sponsored promotion, you may sell your items.

Make Fantastic Product Listings

It takes some effort to set up an internet business, but it is pretty simple. Not only will you need to brand your shop, but you will also need to sell it. When a consumer searches for a certain product, most search engines pull in your product descriptions. This necessitates the creation of precise and thorough descriptions.

You’ll need four main components to put up your product listings:

• Good product photographs do not need the use of a high-end camera or professional photography. It’s possible that you’ll simply need your phone.
• Product descriptions that are detailed: Don’t be afraid to describe your items in detail. Good product descriptions should include any size, measurements, weights, or other relevant information, as well as any sizing, measurements, weights, or other essential information.
• Product size and weight information: Most ecommerce systems allow you to input these figures together with your product information in order to create proper shipping labels. It’s not required, but it may be beneficial.
• Product numbers, often known as inventory stock keeping unit (SKU) numbers, are as follows: To monitor items in your online business, you’ll utilize SKU numbers or product codes.

Run advertisements, promotions, and campaigns

You may sell your Facebook Shop items to followers and wider audiences in a variety of methods, both free and paid, including:

• Using boosted posts—which are ordinary posts that may reach a big, targeted audience for a minimal fee—to promote items and promotions.
• Running highlighted product Facebook ad campaigns.
• To engage your audience and drive new visitors to your page and Facebook Shop items, provide deals and conduct competitions.

Your Facebook marketing and promotion require some serious attention now that your Facebook Shop is up and running. The first step is to use Facebook to promote your small company for free. Then, for a relatively little cost, start looking into Facebook’s paid advertising options to offer your company maximum exposure.

Conclusion

Using the Shop function offered with every free Facebook business page, you can sell things straight to your Facebook audience. The simplest Facebook Shop option is to use an online shop platform that integrates smoothly with Facebook, particularly if you’re new to ecommerce. Following that, Facebook offers a variety of free and paid marketing options for promoting your Shop. You’ll watch your Facebook following increase and, more significantly, you’ll start earning sales with a robust ecommerce platform and a decent marketing campaign.

Companies selling items on a Facebook Shop should use an ecommerce platform; however, businesses selling on various channels, such as Facebook, Amazon, Google, and their own websites, should use an ecommerce platform. Shopify and BigCommerce are Facebook partner platforms that are among our top ecommerce platform recommendations. In this BigCommerce vs. Shopify comparison, you can see which tool is a better match for your company.

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The “Facebook Commerce Manager” is a free tool that allows users to create their own sales page and sell products on Facebook. The tool also includes some helpful features like the ability to add images and videos, as well as analytics features. Reference: facebook commerce manager.

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