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A press release is a written prose piece used by journalists as an introduction to stories or announcements. It’s often used in conjunction with media such as TV and radio broadcasts, online news articles, web pages, blogs and magazine features. A grand opening press release can be sent out for many purposes but primarily it is designed for the purpose of public relations outreach after new openings are made available; when someone has just purchased a business or opened one up on their own. The first paragraph should include highlights from your company that describe what makes you unique while also offering some insight into how other businesses have benefited from similar offerings because they offer something different.
A grand opening press release is a structured statement that announces the details of your planned opening day in order to get media attention and raise public awareness. It should be roughly 500 words long and contain a catchy title, event information, a boilerplate, and contact information. It must be well-written, have a newsworthy aspect, and attract your audience to be a successful and economical tool for advertising your grand opening.
You must also disseminate it so that journalists and media outlets get it. Otherwise, it will accumulate virtual dust and do nothing to increase your company’s visibility. Using a press release distribution service, such as eReleases, is the best method to ensure that your press release reaches the relevant journalists and media outlets.
Press Release Template for a Grand Opening
The parts of a grand opening press release, like other forms of press releases, are required to follow a precise structure and format. If you don’t adopt this structure, your event will be less likely to get media attention.
The seven stages to creating an excellent grand opening press release are as follows:
1. Identify Your Target Market
To begin, decide who you’d want to attend your grand opening. You want to capture the attention of this target demographic in particular while crafting your press release. Create a client profile before you start writing, finding the aspects that are most likely to pique your target audience’s interest and attendance.
Who you want to attend the grand opening and what will motivate them to do so should be included in your customer profile. For example, the enticements that would attract people to a vineyard opening vary from those that would attract them to a children’s adventure park’s grand opening. The cornerstone of drafting a grand opening press release that effectively creates visibility and attracts a crowd is understanding who your audience is and what will encourage them to come to your grand opening.
2. Configure the formatting
Journalists and news organizations require press releases to adhere to fundamental formatting standards. Use a 14-point bold Times New Roman or Arial font for the headline, 13-point italic for the subheadline, and 12-point regular (not bold or italic) for the body, boilerplate, and contact information.
At the top of the paper, center your logo or company name, then put your release date and contact information underneath. Then, below that, center your title and subheadline, and then left-align the rest of the content in your release.
3. Create an enticing headline
The title of your grand opening news release is determined by the headline of your press release. It appears at the top of the press release and provides a compelling cause for the reader to attend your grand opening. Your big opening headline should not only pique readers’ interest in continuing to read, but it should also persuade members of your target demographic to mark their calendars for the event right immediately.
Headlines should be uppercase and between 65 and 80 characters long (including spaces). Your title will be picked up by search engines and posted on social networking sites without being cut off if you keep it this length.
The stages to making an intriguing headline are as follows:
- Make use of emotive language
- “Mayweather Boxing + Fitness Announced Hollywood Studio Opening With Boxing Legend Floyd Mayweather to Host,” for example.
- Include a “why” section.
- Tell folks what they’ll get out of it.
- Include your address.
A subheadline should also be used to provide extra information and stimulate the reader’s attention. Subheadlines are around 20 words long and appear right below the headline.
If you’re having trouble coming up with a headline, try writing it last. It may assist you in gaining a better understanding of the general message you want to convey to the reader in certain cases.
4. Write a compelling summary in your first paragraph.
The first paragraph of your grand opening news release should provide a summary of the most critical information you want the reader to know. Will someone acquire all the important information if they merely read the first paragraph of your grand opening press release?
This paragraph must contain all pertinent information about your company, location, and grand opening event details in a single paragraph (about 60 words). Throughout the initial paragraph, be short, then expand in the body of your press release with additional data and context.
When composing your opening paragraph, keep the following points in mind:
- Begin with the date and location of the grand opening: Begin your press release by stating the date you want it to be released and the place where it originated.
- Make the following announcements about your grand opening: Keep the first paragraph brief and sweet so that readers have all they need to know about your big opening. The opening paragraph should ideally be under 60 words long while yet being intriguing.
- Answer the questions “who, what, when, where, and why” in your first paragraph. This offers journalists and readers the information they need to cover your topic.
- Maintain a straightforward and uncomplicated tone in your writing: Avoid using industrial jargon or difficult-to-understand phrases or terms. People will be less interested in reading more if they have to think too hard about what you’re saying.
Mayweather Boxing + Fitness provided an example of a grand opening press release.
5. Fill in the blanks with the body of your press release.
The following two to three paragraphs of your press release elaborate on the who, what, where, when, and why of your company, offering extra information that will improve attendance and exposure. Customer testimonials, unique products, and special highlights or perks of attending your event should all be included. You may also insert quotations, photos, and links in the body.
In the body of your news release, provide the following:
- Provide additional information about “who, what, when, where, and why”: The body of your press release is where you may go into further depth about your company’s narrative and what makes it special. Including these extra facts lends credibility to your press release.
- Give people a cause to come to your big opening: Give people a reason to come to your grand opening. This may include a catered cocktail hour, a special discount for individuals who attend your grand opening, or the opportunity to meet a local celebrity. Include it in the body of your press release, whatever your exact reason is.
- Add a quotation: To make a grand opening press release more effective, provide social evidence that the event will be a success and that your company is worth visiting. A quote from the owner, a client, a celebrity, a local figure, or an industry leader is the most frequent approach to achieve this.
- Include a call to action (CTA) in your press release: A call to action (CTA) is a statement that tells your audience precisely what you want them to do. It’s typically as basic as “To learn more, visit us online at [website]” in a grand opening news release CTA, but it may also be more specific, such as “Register to reserve your spot now.”
Press release for the grand launch of Mayweather Boxing + Fitness
6. Compose a Boilerplate
A boilerplate for a press release is a one-paragraph summary of your company. It’s similar to an “About” paragraph that tells readers more about your company and its services. Include the owner’s history as well as your company’s operational details, such as location and hours, in your boilerplate. Include a link to your website in your boilerplate, as well as a media contact, so that any interested journalists can simply contact you (or visit your website) for further information.
Here’s what you should put in your boilerplate:
- How long have you been in operation?
- Links to well-known reviews
- Honors, awards, and recognitions
- Size and breadth of the business, such as the number of sites, workers, or geographic areas serviced
- What sets your company apart from the competition?
- The goal or vision statement of your firm
- Affiliations, Memberships, and endorsements
- Product or technological innovation, for example, are examples of industry leadership.
Press release for the grand launch of Mayweather Boxing + Fitness
7. Make your press release available to the public.
The next stage is to disseminate your press release to journalists and media sources once you’ve created a press release announcing your grand opening event and the specifics of the big day. You may accomplish this in a variety of ways, and for optimal media exposure, you should use many strategies.
To begin, send your press release to local media outlets and journalists directly, post it on social media, and send a copy to your contact list, nearby companies, and your local Chamber of Commerce through email. Finally, for assured media exposure, engage a distribution provider.
The following are the most typical methods for disseminating a news release:
- Send it to local press contacts personally: Because you want your community to know about your approaching grand opening, you should contact local press directly. To do so, make a list of local media and go to their websites to get contact information and submission forms for press releases.
- Syndication service: Using a syndication service, such as eReleases, guarantees that your press release is sent to hundreds of venues, including major news outlets, ensuring maximum visibility. These services range in price from $99 to $299, but it’s a great investment that can help your press release go further, resulting in a more successful grand opening.
- Put it on your website: To boost your press release’s general exposure, put it on your website. Using a syndication provider and posting it on your website or blog boosts the visibility of your press release, which increases attendance and knowledge of your grand opening.
- Share it on social media: Once you have a link to your published press release (either from your website or via news sources), post it to your social media accounts so that your friends and followers may view, like, and share it as well. Consider posting it on the group’s page as well, if your city has a community page.
Conclusion
For a big opening, press releases may be valuable advertising tactics. Use a conventional press release structure and add an attention-getting title and material that will pique your target audience’s interest. Use a press release distribution provider like eReleases to receive the greatest exposure by targeting your press release to the right people in the right locations.
Frequently Asked Questions
How do you write a Grand Opening press release?
To write a press release on the grand opening of your business you will usually have to contact your local news station and they can help you with writing it.
How do I write a free press release template?
There are many different websites that allow for free press release templates. Some of the best ones include PRWeb, PRNewswire, and Marketwire. You can do a search on Google to find out more information about these three sites.
Does Google Docs have a press release template?
Unfortunately no, Google docs is not a press release writing platform. It’s only used for word processing and spreadsheets.
