Table of Contents
Every business, from a small start-up to multinational corporation needs a press release. Press releases are the marketing tool of choice for most organizations because they can be easily shared and have great SEO potential. Plus, the content is fairly short so it doesn’t take much time or effort on your part
A new hire announcement press release is a document that announces to the public and your company’s customers about a recent addition to the team. The purpose of this announcement is to provide information about the person, their qualifications, and what they will be doing for the company.
A new hire press release follows the same standard style as other kinds of press releases, so starting with a template or knowing the structure is a smart place to start. Then, in 400 to 600 words, add information on your new recruit, such as talents, experience, projected value to your firm, and why it matters to the public.
It’s important to remember that crafting your press release is merely the first step toward getting coverage. You’ll need to disseminate your press release to get it into the hands of journalists and into the news. For individuals who don’t already have press connections, this might be difficult. As a result, it’s a good idea to utilize a press release distribution service like Newswire to get your release in front of the correct people in your target markets.
1. Get the New Hire Press Release Template for Free (Optional)
We’ve designed a template to save you time when writing a new hire press release. This template contains all of the needed components for a conventional press release, as well as advice on how to improve your messaging for a new hire media announcement.
2. Use the Standard Press Release Format to write your press release.
New job announcements, like any other news release, should follow the conventional press release structure, which includes the release date, headline, location, press release text, and boilerplate. While the content will be tailored to your new recruit, sticking to the standard format structure assures that your press release will be read by journalists and syndicated by media outlets.
The following are the components of a new hire news release:
- Add your company’s logo to the header section.
- Information about the release date: “FOR IMMEDIATE RELEASE” is often used.
- Subheadline: This line expands on the headline.
- Your company’s location in terms of city and state.
- Day: The date on which you will send the press release.
- Summary paragraph
- Body
- Add a quotation to the article to make it more interesting.
- A description of the firm placed
- Include contact information such as your name, email, and phone number in the case of a follow-up request.
3. Create a headline for your new hire.
Your company name, the new recruit’s name, and their job should all be included in the new hire headline, which should be 10 to 20 words long. By mentioning all three of them, you can guarantee that readers and journalists are aware of the topic at hand. If you’re not sure where to begin, use the following headline format: [Job Title or Role] [New Hire Name].
Here are some examples of new hiring headlines:
- R. Michael Mohan, an omnichannel veteran, has been named as Petco’s Lead Independent Director.
- Daniel Borne is the new Chief PR Industry Guide at PRZen.
- Allison Marine Holdings has named W. Chad Murray as its Human Resources Director.
Headline for a New Hire Press Release Example
4. Create a lead paragraph
The lead paragraph, which is the first paragraph in a news release’s body, should answer five particular questions in 50 to 70 words: who, what job they hold, where they previously worked, when they start, and why this is public interest. This is the most crucial paragraph since it is your opportunity to intrigue the reader and express all they need to know about the new employee, their duties, and how the company and community will benefit.
The following are the precise questions you must answer:
- Who: The name of the new recruit
- What: The new hire’s responsibilities, job, and/or title
- Where: The new hire’s origins, as well as their history and/or education.
- When: The first day on the work for the new recruit
- Why: What beneficial influence the new employee will have on the company and the community.
An example of a press release announcing a new employee
5. Go through the background and qualifications of the new hire.
The majority of the press release should be in the next part of the body, which should be between 50 and 200 words long. A new hire press release describes the new team member’s experience and achievements in a good light. Also, mention your firm and how the new recruit will help to grow or develop it.
Here are some new staff characteristics that can be good to mention in this section:
- previous employer or employers
- Previously held position(s)
- Years of practical experience
- A bachelor’s degree or a master’s degree (s)
- Appreciation (Forbes lists, 40 under 40, and so on)
- Certifications (P.E., PMI-ACP®, etc.)
- Status as a veteran
- Status as a minority
- Achievements of note
- Type of position (e.g., executive, management)
- Role responsibilities (for example, handled a merger and managed a $29 million budget)
Background of a New Hire Press Release Example
Keep it brief and sweet. Short press releases are simpler to read and digest than lengthy ones. Your new hire news release should be as brief as possible. Aim for a word count of 250 to 300 words. You’ll add your boilerplate and, with it, a link to your website in a subsequent phase, so keeping it short and sweet might attract curiosity and drive visitors to your site.
6. Include a quotation
Include a quotation from a corporate representative, such as the CEO or a recent recruit, in the second or third paragraph to make the press release as effective and intriguing as possible. Quotes might be anything between 50 and 150 words long. You may liven up the announcement by including a quotation, which reveals more about the new hire’s personality.
Here are some instances of quotes, along with their sources:
- “We are really thrilled to welcome Stacy to our team at NLE,” said a firm CEO. He will be a terrific role model for our workers and suppliers that come into touch with him, as he adds a stronger emphasis on customer relationship quality to our sales team.”
- “I am happy to be a member of the NLE team,” the new recruit said. “I’ve spent my entire career in the technology business, and I’m excited to continue that legacy by offering NLE’s present and prospective clients with ‘best of breed’ network solutions.”
- “I aim to use my green construction project expertise and communication abilities to teach and produce a curriculum that will assist Everblue’s students to acquire employment, transform the economy, and better the environment,” the new recruit said.
Keep in mind that you may include many quotes in your press release, which will make it more fascinating to readers and provide journalists additional material to work with.
7. Describe the New Hire’s Role’s Impact
The last paragraph should describe the team member’s role, objectives, and how the hiring adds to the company’s goals. Because this is the last paragraph of the press release, it’s a good idea to widen it to highlight that the new employee is a positive step forward not just for the firm, but for the community as a whole.
Here are a few of closing lines for a news release announcing a new hire:
- “Mark joins ABC as National Account Manager to build on ABC’s recent success in delivering business services to several of America’s and Europe’s most prestigious organizations. ‘I am pleased to begin a new challenge within ABC Company, and I look forward to working with the team to expand their already wide product and service portfolio,’ Mark says. ‘I am happy to be joining such a reputable organization that values excellent customer service.’
- “Goldman will be in charge of establishing and executing a corporate marketing strategy, as well as personally engaging and directing the marketing team and converting the company’s business goals into revenue-generating marketing tactics. He’ll also set and manage the marketing budget, identify and measure critical indicators, and define price and positioning for a variety of Windward goods.”
Pro tip: Consider if you’ve properly communicated why the new hiring is important to the journalist and their audience. Remember, the purpose of the press release is to explain why this new hiring is important to you and your company, not to the general public.
8. Include a photo
In order to add personality and visual appeal to your news release, attach a headshot of the new recruit. Although not all images are syndicated with press releases, most local news organizations will be allowed to use the image in a write-up or a new hire section. Use a picture that is more journalistic or candid than the traditional yearbook-style headshot—ideally, one that is consistent with your brand.
Headshot for a New Hire Press Release Example
9. End with a boilerplate from your company.
The boilerplate, which is a 30- to 100-word description of your company, is the last portion of the press release. This is a common part that should define the nature of your firm, significant goods or services, and biographical information, such as years in business or founders’ names.
An example of a boilerplate for a new hiring press release
10. Send out a press release announcing your new hire.
After you’ve finished drafting your new hire press release, submit it to as many local news organizations as you can, including industry-specific groups, your local Better Commercial Bureau or Chamber of Commerce, and other civic and business organizations. You should also syndicate your announcement via a press release distribution provider like Newswire to guarantee that your news reaches the broadest possible audience and receives the most visibility and backlinks.
After you’ve sent out your press release, keep an eye on it and measure its performance to see how effective it was.
Most Commonly Asked Questions (FAQs)
Are there any services that distribute press releases for free?
Yes, there are a lot of companies that provide free press release distribution services. While free distribution does not guarantee the same outcomes as paid distribution, it does provide budget-conscious firms another option for distributing their press releases.
What resources are available to assist me in creating and revising my press release?
You may receive help with drafting and editing your press release in a variety of methods, ranging from asking a coworker or friend to hiring a professional editor on Fiverr.
What makes a press release effective?
The most fascinating and noteworthy announcements are included in the finest press releases, which get the most press coverage and media attention.
Conclusion
A press release announcing new hiring is a great method to get positive headlines for your firm, build goodwill, and raise staff morale. When writing a press release, be sure you stick to the standard style, tell a compelling tale about your new hiring, and explain why it matters to the broader public.
