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HubSpot CRM is a cloud-based customer relationship management tool that can help you manage your leads and connect with prospective customers in real time. This article provides an overview of what HubSpot CRM offers, how it benefits companies, the features included in its pricing plan, and other important considerations to consider when choosing this marketing automation software.
HubSpot CRM is a software that helps businesses manage their customer relationships. This software has many features and can be especially helpful for those who have a lot of customers. It also has great integration with other tools like Google Analytics, Salesforce, and Zendesk. However, it does cost $500 per month which can be difficult for some companies to afford. Read more in detail here: hubspot crm features.
HubSpot CRM (Customer Relationship Management)
What We Enjoy
- The free plan includes email layouts and reply monitoring, as well as other important Marketing through email features.
- Users and contacts are unlimited.
- Interface that is simple to use
- Multiple social media profiles may be integrated
What Isn’t There
- The free subscription does not include Service to Customers and is just restricted to forums.
- Upgrades to plans are costly.
- Extra marketing, sales, and customer support tools need an additional expense.
- Some integrations come with extra monthly costs.
HubSpot Is a Good Fit For:
HubSpot CRM (Customer Relationship Management) is an easy-to-use CRM packed with features for sales and marketing. Its free version is suitable for startups and small businesses that do not need advanced tools to handle their leads and contacts. Its paid version under HubSpot CRM (Customer Relationship Management)’s Sales Hub, on the other hand, can keep up with larger businesses and enterprises, especially those that focus on building their social media presence and nurturing leads.
HubSpot CRM (Customer Relationship Management) is a customer relationship management (CRM) software that offers business owners a centralized, Interface that is simple to use to manage customers, understand their behavior, and increase satisfaction and retention rates. It provides email, social media, lead, and Management of the Pipeline tools. It is best for businesses that want a free or affordable, feature-rich CRM system.
Who HubSpot CRM (Customer Relationship Management) Is Best For
- Sales teams that need robust Managerial leadership tools: Several of HubSpot CRM (Customer Relationship Management)’s features, such as lead segmentation, sales activity logs, and sales pipeline reports, work together to streamline the Managerial leadership processes. The platform gives you an extensive view of your lead communications, making it one of our top picks for the best Managerial leadership software.
- Businesses that use social media to communicate with customers: HubSpot CRM (Customer Relationship Management) integrates with your accounts on Facebook Ads and Messenger, Twitter, and Instagram. Not only does it give you a platform to easily communicate with your customers, but it also enables you to include social media posts in your marketing campaign and monitor interactions, making it one of our top picks for the best social CRM platforms.
- Users who need robust but affordable Marketing through email tools: HubSpot CRM (Customer Relationship Management) features tools for creating email templates and mass emailing—even in its free version. Its email tracking tool notifies you when someone opens and reads your email or clicks a link on it. These functionalities make it one of our top choices for the best CRM for Marketing through email.
Who HubSpot CRM (Customer Relationship Management) Is Not a Good Fit For
- Small businesses that require a lot of customer support: HubSpot CRM (Customer Relationship Management)’s free plan does not include access to its customer support team. Instead, you will have access to the knowledge base and community forums. If customer support is a priority, check out Pipedrive, which provides support through email, phone, and chat. If you want to see the differences between the two, here’s a detailed comparison of HubSpot CRM (Customer Relationship Management) and Pipedrive.
- Teams that need strong project management tools: HubSpot CRM (Customer Relationship Management) doesn’t offer a lot of project management tools and is mostly limited to basic task management. If you need robust project management tools, check out Insightly. If you want to see the differences between the two, here’s a comparison between HubSpot CRM (Customer Relationship Management) and Insightly.
- Real estate brokerages looking for an inexpensive CRM tool: Although HubSpot CRM (Customer Relationship Management) offers many marketing, sales, operations, and content solutions for real estate Professionals, additional features get expensive after the initial Starter plan. For more affordable options, consider Pipedrive as a lower-priced alternative or free real estate CRM.
HubSpot CRM (Customer Relationship Management) Pricing
HubSpot CRM (Customer Relationship Management) is well-known for having an excellent free plan. It also has paid pricing plans that range from $45 per month with a minimum of two users to $1,200 per month for 10 users. More users can be added to each plan; it costs $23 to $120 per additional user, depending on the plan chosen.
*Monthly pricing lets the users pay on a monthly basis, but HubSpot CRM (Customer Relationship Management) still requires them to commit to an annual contract.
Free
Team email, Scheduling emails, and one inbox with five free themes and programmed snippet answers are all included in the Free plan. Users may plan meetings straight via the app, and 15 minutes of calls are allotted. It also contains a single-deal pipeline and a reporting dashboard with three screens and ten reports for each.
Starter
All of the features of the Free plan are included in the Starter plan. Users may access up to 5,000 templates and snippets via its email functionality. It contains eight hours of calls, two pipelines, and ten report dashboards, each with up to ten reports. It also automates the transaction stage, task, and lead rotation.
Professional
Everything from the lowest layer is included in this plan. It comes with sophisticated features like 16 hours of call time, 100 inboxes, 5,000 templates, and 5,000 snippets. For its deal stage, task, and Automated lead rotation features, the Professional plan allows for up to 15 pipeline deals per account and up to 300 processes.
Enterprise
The Enterprise package includes 33 hours of call time and up to 100 pipeline opportunities per account. It’s the only plan that includes sophisticated features like predictive lead scoring, team hierarchy forecasts, quote-based processes, recurring revenue tracking, and user roles.
HubSpot CRM (Customer Relationship Management) Add-ons
The Starter CRM Suite, which begins at $45 per month, is available to all paying plan subscribers. For rising company demands, it provides marketing, sales, content management, operations, and customer support capabilities. It’s great for producing content, generating leads, automating lead outreach, and keeping track of customer conversations.
HubSpot CRM (Customer Relationship Management) Features
HubSpot CRM (Customer Relationship Management) provides essential features that are fundamental to managing and nurturing customer relationships. These include tools to track leads and deals, monitor pipelines, and forecast sales. Below are some general and standout features that we like best from HubSpot CRM (Customer Relationship Management).
Characteristics
HubSpot CRM (Customer Relationship Management)’s dashboard provides users with a quick view of the overall health of their sales and marketing activities. (Source: HubSpot)
- Managerial leadership
- Scheduling emails
- Inbox that is shared
- Organizing meetings
- Reporting
- Automating the deal stage
- Automated lead rotation
- Deal evaluation
- Forecasting sales
One of HubSpot CRM (Customer Relationship Management)’s key features is lead nurturing through Marketing through email. It allows you to have unlimited users and unlimited contacts, which is useful if you are running a big sales team that handles large volumes of clients. Its extensive third-party software integrations let you manage your accounts from other software that you’re using, including project management, help desk, and analytics.
Below is a breakdown of some of the other features that HubSpot CRM (Customer Relationship Management) offers:
Managerial leadership
HubSpot CRM (Customer Relationship Management) lets you streamline your Managerial leadership, routing, and nurturing processes by putting all pertinent information about a contact in a single page. Each contact page gives you an overview of the emails, calls, and meetings associated with a particular contact. It also has a sales activity log that lists your deal opportunities, tickets, attachments, list memberships, and playbooks, so that you have all the information you need when reaching out or making a follow-up.
HubSpot CRM (Customer Relationship Management) provides all the important information in each lead profile, including personal information and activity history. (Source: HubSpot)
Marketing through email
HubSpot CRM (Customer Relationship Management) helps you automatically create and send personalized and Professional-looking emails to your mailing list. This feature improves the chances of your contacts engaging with your emails, which can improve the overall conversion rate. It can also help you input relevant email subjects, content, and calls to action based on any information about the contact, such as their sales pipeline stage or list segment.
HubSpot CRM (Customer Relationship Management) shows you the status of emails sent to contacts, including open and read rates. (Source: HubSpot)
Management of the Pipeline
HubSpot CRM (Customer Relationship Management) enables you to create custom pipelines that fit your own sales processes and provides an overall view of expected revenues. When you create deals that involve saved contacts, all of their details, such as contact information and communication history, are automatically filled into the deal. This automation eliminates the need to enter data manually so you can focus on closing deals with your leads and prospects.
HubSpot CRM (Customer Relationship Management) has a simple and straightforward pipeline that allows you to see pertinent details of each lead or deal, as well as its total cost. (Source: HubSpot)
Integrations with third-parties
HubSpot CRM (Customer Relationship Management) has integration capabilities with many third-party applications, giving you the ability to synchronize all your customer data into the platform, manage social media accounts and projects, track insight trends, and enhance overall productivity levels.
It interfaces with ecommerce, analytics, lead generating, sales, helpdesk, social networking, and project management tools, among others.
The following are some of the most common integrations:
- Mailchimp
- Slack
- Messenger on Facebook
- Google Workspace is a service provided by Google.
- Microsoft Outlook is a software program that allows you to
- Calendly
- Shopify
- WordPress
- MonkeySurvey
- Typeform
- Stripe
- Zoho Analytics is a web-based analytics platform.
- Live Chat
HubSpot CRM (Customer Relationship Management)’s has a vast ecosystem of Integrations with third-parties. (Source: HubSpot)
Service to Customers
HubSpot CRM (Customer Relationship Management) offers Service to Customers during official business hours (Eastern time). Support is available through email, in-app chat, and phone. However, the type of support varies depending on the plan purchased. Below are the available customer support touchpoints for each plan:
- Free: None; users may find useful information in community forums and blogs.
- Only email and in-app chat are supported at this level.
- Only email and in-app chat assistance are available to professionals.
- Email, in-app, and chat assistance for businesses
User-Friendliness
HubSpot CRM (Customer Relationship Management) has an intuitive and Interface that is simple to use, making it an ideal choice for first-time CRM users. Most customer reviews for HubSpot CRM (Customer Relationship Management) highlight how easy it is to get up to speed with using the software—with very little to no learning curve expected.
HubSpot CRM (Customer Relationship Management) Alternatives
If HubSpot CRM (Customer Relationship Management) doesn’t meet your business needs, below are some alternatives that you can consider:
What Users Have to Say About HubSpot CRM (Customer Relationship Management)
Overall, HubSpot CRM (Customer Relationship Management) has positive reviews, particularly its User-Friendliness, customer support, and automation features. The areas it needs to make up for include the quality of its in-app calls, search functionality (especially for users with high volumes of data stored in the system), and the limited features under its Free plan.
At the time of this publication, HubSpot CRM (Customer Relationship Management) had the following review scores from popular user review sites:
The following are some of the most notable review patterns we discovered:
Conclusion
HubSpot CRM (Customer Relationship Management) lets users streamline their Marketing through email and lead nurturing processes with its automation features and Interface that is simple to use. For small businesses that need basic, but reliable CRM functionalities and robust Marketing through email tools, the Free plan is ideal. However, if you’re scaling your business and need advanced CRM tools such as Forecasting sales and analytics, we recommend considering HubSpot’s paid version.
HubSpot CRM is a software that allows users to manage their sales, marketing, and customer service. The software has been used by companies such as Coca-Cola and Dell. This software can be used for any type of business. Reference: hubspot employee reviews.
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