Loyalty Programs Implementation Strategies in Telecommunication Companies: Case Studies
Best practices that keep consumers engaged in loyalty programs by telecommunication companies include offering loyalty program rewards that are relevant to their consumer base and that are worthwhile to consumers in terms of value, using mobile technology in engaging customers during the duration of rewards programs in addition to or over physical alternatives, and using…
Glenn TrevorSustainability Case Studies
Some examples of high-end retail companies that have sustainability initiatives in place are Kering S.A. and HUGO BOSS. The following details delve deeper into each of the companies detailing their sustainability efforts, how they promote them, and any available success metrics. SUSTAINABILITY CASE STUDIES: HIGH-END RETAIL COMPANIES 1. HUGO BOSS Description of Sustainability Efforts: HUGO…
Consumers Response to Price Increase and Its Effect on Brand Trust (Case Studies)
Research over the years has shown that a 1% increase in price results in a 2.6% loss in customers for brands in general. More recent research shows that for high-end products, a 1% increase in price often results in a 1.8% loss in customers as high-end customers are less price-sensitive than consumers in general. Findings…
Examples of Organizations Successfully Using Racial Equity Efforts to Implement Diversity and Inclusion
Diversity and inclusion in the workplace has become an integral topic, requiring utmost attention from leading organizations. These organizations have taken their racial equity efforts beyond the workplace by devising measures to support societies where they function with resources to breach the gap between races, genders, and other groups. 1. CITI Mission Citi’s diversity and…
Understanding the Diversity and Inclusion Efforts of Credit Card Companies
In the first part of this research report we elaborate on the various Visa D&I programs. The second part of this report examines D&I programs and efforts towards addressing social injustice and racial inequality by Visa competitors — MasterCard, Capital One, and American Express. The final part of this report examines existing partnership Initiatives that…
Business Advantages of Committing to Sustainability: With Case Studies and Trends
The report includes six business advantages of committing to sustainability, including attracting investors, being more competitive, faster growth and innovation, more brand recognition and loyalty, mitigating risk, and more efficiency. It also involves five trends related to sustainability. Additionally, it provides two case studies of automotive brands that champion sustainability, for BMW Group and General…
Benefits of Third-Party Data for Insurance Companies
Benefits of 3rd-Party Data A number of statistics suggest that third-party data benefits companies by enhancing digital sales capabilities, improving fraud detection, enriching machine learning models, providing a better customer picture, facilitating programmatic advertising, supporting personalization efforts, providing data breadth, depth, and scale, and powering forecasting models and decision-making processes. Third-Party Data Enhances Digital Sales…
How COVID-19 Has Impacted E-Commerce for Retail in the United States
Quantitative insights on how the COVID-19 pandemic has impacted e-commerce for retail in the United States. Statistics on how e-commerce behaviors have changed between pre-COVID times and today have also been provided. A brief description of each impact and the relevant quantitative data points have been provided as well. The COVID-19 pandemic has prompted considerable…
Case Studies of Influencer Marketing Effectiveness for CPG Brands
CPG Influencer Marketing Statistics In 2017, 86% of customers who utilized some kind of influencer marketing rated it as a successful marketing strategy, while 92% rated it as ineffective. At the moment, 81% of marketers are using influencer content. Below is a detailed analysis of the effectiveness of influencer marketing as it applies in the…
Trends, Purpose, Sustainability, and Trajectory of Corporate Social Responsibility (CSR)
Some corporate social responsibility (CSR) trends include increased transparency of businesses, local community engagement, employee volunteer programs, investments in renewable energy sources, corporate activism or active engagement in social issues, and financial and practical support for COVID-19 relief efforts. For this year and the coming years, CSR initiatives are expected to have more sustainable finance,…