Marketing Trends for Big Holding Companies
Case Studies of Large Brand Holding Companies Streamlining Their Marketing Teams, Solutions, and Efforts PepsiCo, Anheuser-Busch InBev, and Procter & Gamble are three examples of large brand holding companies that have successfully or are currently streamlining their marketing teams, solutions, and efforts. Further details are provided below. PepsiCo PepsiCo has successfully streamlined the way it…
Glenn TrevorCase Studies: Successful Customer Loyalty Programs in the CPG Industry
This report details case studies of CPG brands that have launched successful customer loyalty programs; details five key insights surrounding the benefits of omnichannel marketing, including some pieces of data that are directly relevant to the CPG category; and details three key insights surrounding the consumer in-store shopping behavior in 2021, as they relate to…
Examples of U.S. Retailers Incentivizing Customers to Use Click & Collect Service
A comprehensive analysis of the innovative incentives for Click & Collect Services has been presented below. The analysis details how specific retailers use each of the assigned ways to incentivize customers to use their Click & Collect service. Examples of retailers identified include eBay Australia, Woolworths, Big W, Super Cheap Auto, David Jones, Target Australia,…
Digital & Social Marketing Trends Forecast For 2021
Some of the social media marketing or digital marketing trends forecast for 2021 include the rise of chatbots and conversational marketing, increased use of short-form video content and shoppable posts, voice-activated search becoming the norm, integration of virtual reality and augmented reality, rise of influencer marketing and personalization. Some rising social media platforms include Houseparty,…
SaaS Growth Strategy Case Studies
Slack, Figma, Stripe, and SmartQueue are SaaS companies that have implemented word of mouth as a strategy for their early growth. The complete case studies of these companies are provided below. Slack Through the actions taken in its early stage, Slack became one of the fastest-growing B2B SaaS businesses. The three main steps taken…
Data Storage / Cloud Infrastructure Marketing Tips
Amazon Web Services (AWS) and NetApp are examples of two companies that have made significant efforts to market their product and services. Both the companies leverage a multichannel marketing approach to reach their target audience. We have provided below a detailed overview of the marketing efforts of these companies. We began by scouring through the…
Best Practices for Marketing a Home Services Company
The best marketing strategies, online and offline, to grow a home services company, specifically HVAC & Plumbing, include building a better HVAC website, leveraging social media, running ads on local TV and radio channels, search engine marketing and SEO, and utilizing referrals. Table of Contents 1. Build a Better HVAC Website 2. Leverage Social…
Glenn Trevor
Solid and Implementable Local SEO Strategies (Examples From Small Businesses and What They Did to Improve Their SEO)
Table of Contents Goals Local SEO Tips 1. Create a Google My Business Account 2. Get Positive Customer Reviews 3. Identify and Use Local Keywords 4. Optimize Website for Mobile 5. Get Local High-Quality Backlinks How COVID-19 is Highlighting the Importance of Local SEO Goals The goal is to craft two solid and implementable…
Rules, Laws, and/or Regulations Surrounding App/Website Marketing to Children in the U.S., U.K., E.U., Australia
Research analysis of rules, laws, and/or regulations surrounding app and website marketing to children in the United States, the United Kingdom, the European Union, and Australia, has been provided below. Overall, overtly granular guidelines which would or could answer questions like ‘Can you embed a link to the app in the ad itself?’ or ‘Can…
Top Trusted Online Advertising Platforms Based on Their Ad ROI and the Ability to Balance Both Privacy and Personalization
The digital ad space is dominated by Google, Facebook, and Amazon as the top trusted online advertising platforms. All three companies account for almost two-thirds of ad dollars spent on U.S digital advertising. Marketers rank all three companies as the most trusted platforms based on their ad ROI and the ability to balance both privacy…