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The property management industry is booming, with a resurgence of people buying properties and renting them out. The share of the market has shifted from landlords to agents who are now more in control than ever before. With this comes an increased responsibility for new agents on finding their own personal style and making potential clients feel comfortable dealing with you as your business grows alongside yours.
The “real estate signs” is a blog post that discusses 36 favorite yard signs and tips for new agents. The blog post also includes a list of the best real estate sign companies.
Despite all of the incredible tools available online, outstanding real estate yard signs remain one of the most effective methods to expand your sphere of influence and generate more leads. They may never read your Zillow listings or follow you on Twitter, but they must pass your real estate yard sign every day. When they decide to sell or purchase, who do you suppose they’ll call?
Signs will implant your name in people’s thoughts like a seed, but they will not create your reputation. Using a community networking platform like Parkbench, you may establish yourself as a local leader. Parkbench provides hyperlocal websites that promote local small businesses and activities while also facilitating networking as a means of community development. The best part is that each region is exclusive, with just one real estate agent per area. To claim your neighborhood, go here.
Parkbench is a great place to visit.
Brady Moore and Dave Perry Miller are number one.
The design is simple and clean, and it focuses on the agent rather than the agency. Perfect!
2. Real Estate in general
Indoor signage is an excellent method to make visitors to your open house feel welcome. These signs may also be customized with your company’s logo by Allthingsrealestate.com. Gorgeous.
3. Saunders & Associates, Diane Saatchi
This yard sign from Hamptons Real Estate Professional Diane Saatchi is elegant, sophisticated, and eye-catching, and it’s suited for the premium residences she sells. The turquoise sign rider with her name and phone number is one of my favorites. It manages to draw attention to her name and phone number without being ostentatious or overbearing. This one goes to Saunders’ graphic designer.
4. Brick & Mortar, Rolan Sereny
This sign from Brick & Mortar’s Rolan Sereny is pretty much flawless, thanks to the bespoke text message form, amazing color, and wonderful design. It’s bold without being ostentatious, his name sticks out, and it shouts professional and cool. With a normal colonial post yard sign, you could simply utilize a similar bespoke form.
Citi Habitats (No. 5)
Citi Habitats for Sale signage, which are part of their latest redesign, are eye-catching. They’re noticeable, but not too so. The bespoke form also reminds me of an internet symbol, which is an excellent method to appeal to younger customers. (Full disclosure: I worked with Citi Habitats for a while.)
6. Kerr Michaels, Jeff R. Kerr
While I believe his name should be larger, emphasizing private beach frontage in Hawaii is always a good idea. He also managed to include a QR code and a lot of important information. Also, nice use of color.
Jennifer Cahill is a member of the John Aarroe group.
When your colonial post sign holder fits the color scheme of your listing, you know you’re on the right road! It also doesn’t hurt to have a clean, simple design that accentuates your name and phone number. This is how a long-lasting real estate brand is created.
8. Engels & Volkers, Carrie Allen
Real Estate Agent in Richmond, Virginia Carrie Allen’s yard signs are simple, eye-catching, and make it plain that the best way to learn more about her listings is to call her. You don’t want to rely on QR codes or “text for additional information” gimmicks; you want to get your lead on the phone and then into the home for a viewing.
Even cooler, she attaches a similar placard to the basket of a vintage bicycle to attract even more traffic to her listings. Very creative, and very on-brand for antique aficionados who like seeing turn-of-the-century mansions.
Susan Zazzetti of Urban Nest Realty is number nine.
Portland Real Estate Professionals have reintroduced the hip factor to real estate signs. These bright, joyful cyan yard signs by Portland’s Urban Nest will stand out on even the busiest downtown Portland street corner.
Tanaz Akhlaghi is a partner at Partners Trust.
Tanaz Akhlaghi of Partner’s Trust created these exquisite and timeless real estate yard signage. The mix of British racing green and a regal serif font sends a message to consumers that they’re in excellent hands.
NextHome Fredricksen Real Estate is number eleven.
NextHome Fredricksen Real Estate in North Dakota chose a distinctive house-shaped sign that fits well here. This sign will undoubtedly catch people’s attention thanks to the current font choice and orange accents.
Coastal Property Group International’s Ken Rossi is number 12 on the list.
This yard sign from Coastal Property Group International is eye-catching but not over-the-top, and it definitely generates a lot of leads for Ken Rossi.
Deb Smith, Premier Sotheby’s International Realty
While the sign itself isn’t very noteworthy, placing it on the canal is an ingenious method to attract attention from the surrounding community. Neighbors that are inquisitive are likely to become future customers. This is ideal for constructing your sphere.
14. Berkshire Hathaway Home Services’ Endre Barath Jr.
Berkshire Hathaway Home Services is a great example of a newer brokerage that has worked hard to build a brand from the ground up. Their deep violet color scheme, stamp logo, and typeface distinguish them as a reputable premium brokerage. With this yard sign, Endre Barath Jr. took use of Berkshire’s strong branding. His photo adds individuality to the sign without seeming gaudy, and the typefaces blend wonderfully. That isn’t an easy task.
Ray White, Hervey Bay, Australia, No. 15
These three-dimensional yard signage from Ray White real estate in Australia are fantastic. Bright, strong colors, stunning interior photographs, and visibility from all sides are all wonderful ways to get people to notice your ad.
16. ERA
ERA, like Citi Habitats, has just undergone a rebranding. Take note of how their new logo looks fantastic on all types of signage. These signs are simple to see from a distance because to their bright, powerful primary colors and crisp design.
Wellington Equestrian Realty is number seventeen.
Okay, at first look, this sign seems to defy all logic. It’s tiny, unattractive, and tough to read from a moving vehicle. When marketing eight-figure equestrian properties like Wellington, though, subtlety is a must rather than a big design move. In any case, these signs are perfect for homes like these.
Ebby Halliday is 18 years old.
This sign by Ebby Halliday stands out because to its bold colors, outstanding branding, and several riders (the bottom sections of the sign containing the real estate agent’s name, phone number, and other information). My only criticism is that the agent’s name should be more prominently displayed. It’s great in every other way.
Selliken Group, No. 19
The Selliken Group, a Portland-based real estate firm, has a bright orange sign that definitely stands out.
McDonald Realty Westmar, Nancy Fong, 20.
Nancy Fong’s sign is incredibly engaging, with lovely branding, a lovely color scheme, and a headshot.
Heather Peterson of Sotheby’s Summit is number twenty-one.
With such beautiful vistas and interiors, Heather Peterson of Sotheby’s Summit decided to place property photos on the sign. It’s also a terrific method to get people to visit the specific property’s website, which is featured on the sign.
RE/MAX Masters’ Paul Sobania is number 22.
Paul Sobania of RE/MAX Master illustrates how powerful a simple splash of color can be on an attractive black and white sign with his yard sign. The RE/MAX balloon on this sign certainly stands out, and it’s no surprise that Paul is getting a lot of leads!
Karen Nichols of Perry & Co. is number 23.
Karen Nichols of Perry & Co uses inside photographs for her sign as well. She can also monitor visits to her site thanks to the QR code.
Bloodhound Realty is number 24.
Let’s switch gears again and look at a fun sign that defies all the laws while still functioning. Bloodhound Realty’s sign is much too busy, difficult to see until you’re right in front of it, and, well, it has a dog instead of a Real Estate Professional with a 1,000-watt grin. Having said that, I can’t image not stopping to look at this sign. Isn’t that what a terrific real estate yard sign is for?
Verani Realty’s Suzanne Butcofski is number 25.
I don’t recall seeing a true wood colonial post yard sign in a long time. This is ideal for a historic area because of the original wood post, unique form, and brilliant blue sign rider. The first rule of real estate marketing is to KNOW YOUR AUDIENCE!
Ranch and Resort Real Estate Group (no. 26)
Here, the high-resolution image of farmland looks fantastic. This sign will undoubtedly catch your eye.
Blu Realty’s Alex Wong is number 27.
To assist bring attention to their signage, Blu Realty utilizes a smart slogan.
Icon Realty Group’s Michael Basinski is number 28.
For maximum effect, Greater Rapids real estate brokers Icon Realty Group chose a striking black and white color scheme with a circular sign. This is fantastic!
Keller Williams’ John Nguyen is number 29.
The open house signage for Houston real estate agent John Nguyen is rather impressive. He employs an A-frame and an 8-foot feather flag that can be seen from blocks away. As you can expect, he draws a large crowd to all of his open houses.
Sotheby’s Sotheby’s Sotheby’s Sotheby’s Sotheby
If your HOA won’t let you use feather flags or directionals, a basic, bold design would suffice.
31. Exceptional Design
If you truly want to wow your customer, use one of Quality Architectural’s beautiful post and sign systems. Send me an email if you’re utilizing them. I’m curious to see how they perform in the field.
Wilkins & Associates is number 32.
In certain communities, especially those with a higher socioeconomic status, subtlety is preferable than boldness.
Briggs Freeman Sotheby’s is number 33.
A simple modification may sometimes transform a plain real estate yard sign into something exquisite. The grey signpost makes all the difference in this sign from Briggs Freeman Sotheby’s.
Brooke Granville, Perry & Co., No. 34
Perry & Co., located in Colorado, has released yet another excellent sign. A solid wood signpost, a simple clean design, and text marketing equals a lot of leads.
Greentree Properties’ Laura Koneval is number 35.
Another lovely grey yard sign with a modest design. Laura Koneval of Green Tree Properties contributed this one.
Realtor Kimmie Rauman, 36, of Denver
Kimmie Rauman of Denver created this adorable yard sign. Also, have a look at her clothing. More evidence that real estate is a way of life, not simply a profession.
How to Create Unique Real Estate Signs to Increase Leads
Now that you’ve seen some real estate yard signs that attract leads like a magnet, here are some pointers on how to create your own signs that do the same.
Have a Message That Is Easy to Understand
It’s critical to have a clear message in order to achieve these objectives. A excellent real estate sign, like any other advertising, has one purpose: to communicate a message to your target audience. You may utilize design to ensure that you’re conveying the correct message. Here’s how to do it:
There are four fundamental messages on most signs:
- Your given name
- Your contact information
- Name of the company or its logo
- “For Sale,” “Open House,” and so on are examples of descriptive language.
While they are all equally significant, I believe your name should stand out the most if you have the choice. Active house buyers will slow down for any real estate sign, but casual buyer or seller leads are unlikely to do so. Wouldn’t it be your name if you could just get people to remember one thing?
Here’s an example from the real world. Take a brief look at the sign below. Is there anything that stands out to you? Assume you were driving past the sign. What do you think you’ll remember about it?
Notice how the real estate agent’s name is larger and distinct from the rest of the sign than “under contract.” This billboard effectively communicates one message to passers-by: Melanie Mazzeo is selling a home in my neighborhood. What changes would you make to this sign to make it even better?
Use the Appropriate Sign for the Situation
Okay. Let’s quickly go through the various sorts of signs on the market and the strategies for each one now that you have a better concept of how to deliver the proper message with your real estate signage.
Signs announcing a sale
For sale signs serve as both a marketing tool for your listing and a marketing tool for your services. In general, you want to make sure that your sign is visible and legible from afar, and that your name sticks out.
The traditional colonial post sign with horsemen is typically your best option if you have a choice. They’re strong, have a lot of height, and are simple to replace out with sign riders.
Signs announcing an open house
There’s a lot to cover with open house signs, believe it or not, so check out my post on Open House Signs for a comprehensive overview. For now, we’ll simply go over the fundamentals.
The purpose of an open house sign, like any other real estate sign, is to draw buyer leads to your listing, attract potential buyer and seller leads to your brand, and expand your sphere of influence. You have to go big or go home if you want to do things successfully. The approach for putting up open home signs that I propose is outlined below.
Placester has a wonderful guide here if you’re searching for basic open house advice.
As Your Main Open House Sign, Use a Feather Flag
Compared to other types of real estate signage, feather flags offer two major advantages:
- Feather flags are typically 6-9 feet tall, allowing them to be visible from considerably farther away than other signage.
- Feather flags will flap in the wind, making them stand out even more. Perfect.
Houston real estate agent John Nguyen has a fantastic example of a feather flag open house sign. It’s difficult to miss!
How to Make a Feather Open House Flag
Your name should be visible on your primary “for sale” sign, so don’t worry about it being conspicuous on your open house feather flag. Instead, make your “Open House” as big as you can. We’ll go over where you can get feather flags and other forms of real estate yard signs further down.
How Many Feather Flags Should You Purchase?
I would purchase at least twice as many feather flags as the amount of listings you plan to have if you’re just starting out on your own and are confident in your branding. I would purchase at least 18 feather flags if you have three agents working for you and anticipate each of them to have two or three listings at a time. This way, even if your agents acquire double the number of listings or you employ three more people, you’ll have enough open houses on the same day for everyone. You should also receive a volume discount, which means the cheaper the unit price the more you purchase.
The Climate…
The majority of current signs are built of materials that should withstand almost any kind of weather. Aluminum, on the other hand, could be your best pick if you work in a really hot and sunny place like Phoenix. In very hot conditions, plastic signage may fade and melt.
Where Can I Purchase Real Estate Yard Signs and How Much Do They Cost?
If you have the opportunity, we recommend that you support a local company. However, if you don’t have access to a local sign company, there are a plethora of possibilities accessible online. While materials, size, and construction quality vary, a high-quality colonial post signpost and sign panel should cost approximately $100, and a feather flag should cost $75-$100. Just be sure to inquire about the materials that your sign will be constructed of before placing an order.
The cost for several typical signs at the biggest online sign businesses is shown in the chart below. Keep in mind that this is only an estimate of costs; you may wind up paying more or less based on the alternatives you choose.
Conclusion
While branding is an important aspect of creating attractive for sale and open house signs, you must also select the appropriate sign for the task. That, in my view, implies employing a traditional colonial post yard sign for your for sale sign and a feather flag with directionals for your open house signage.
Related Tags
- personalized real estate yard signs
- custom yard signs
- top real estate companies
