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Pipedrive has a lot of features for efficient sales and marketing processes. HubSpot is less expensive but still best suited for the small business owner or freelancer without large teams to manage. You’ll want to take into account your hiring needs, budget, and software use before making a decision on which CRM program you should go with.
The “pipedrive vs hubspot vs salesforce” is a question that has been asked many times before. It’s important to know what you want from your CRM software, and which of the three options best fits your needs.
Pipedrive and HubSpot are customer relationship management (CRM) platforms that help small companies accomplish and track their sales outreach objectives more effectively. Pipedrive can help businesses manage sales objectives and associated operations at a cheap cost. Meanwhile, HubSpot provides lead capture and marketing solutions that are more successful for content production and administration than Pipedrive.
Based on particular business use cases, whether to utilize Pipedrive or HubSpot:
- Pipedrive is better for companies with extended sales cycles searching for low-cost forecasting and deal management solutions.
- HubSpot: For firms with shorter sales cycles that want to concentrate on inbound lead generation tactics like content and media marketing, HubSpot is a better choice.
At a Glance: Pipedrive vs. HubSpot
How Did We Compare Pipedrive with HubSpot?
We looked at many key characteristics that small companies appreciate when picking a CRM to compare Pipedrive vs HubSpot side by side. These two programs were compared based on their cost, features, simplicity of use, customer service, and expert score.
40% of the overall score
The most significant elements for every small company selection are often total expenses, as well as a range of price possibilities. As a result, when comparing Pipedrive with Salesforce, it was the most strongly weighted. These criteria included the availability of a free account, a range of membership alternatives, and monthly pricing options.
20% of the overall score
We looked into the general qualities that CRM software should have, such as mobile app quality, customization, third-party connectors, and built-in tools.
15% of the overall score
Any application’s features are only as useful as its usability. As a result, the second most important criterion is the simplicity of use of the various CRM software. The experience necessary to combine it with other programs, the competence required to handle the built-in capabilities, and the overall interface usability were all considered.
15% of the overall score
We examined it in terms of customer service hours, phone support, live chat support, and email support, and it carries the same weight as the simplicity of use factor.
10% of the overall score
We looked at trustworthy review sites and acquired professional advice from other sources in addition to our personal experiences with the providers. We looked at unique features, overall value for money, popularity, and usability.
*Percentages based on total score
Tied for best value
*With the exception of HubSpot Enterprise programs.
Pipedrive does not have a free plan, unlike HubSpot does. It seems to be the more economical alternative at first appearance, but its features at this level are primarily focused on lead collection rather than long-term relationship building and deal growth.
Upgrade your subscription to one of its sales or marketing hubs plans, which start at $45 a month, if you want more advanced tools to help you develop sales predictions or design more comprehensive marketing campaigns. As a consequence, when comparing feature sets, HubSpot costs more than Pipedrive.
Pipedrive does not employ a flat monthly price cost that limits the total number of users on its subscription plans to a particular number unless you upgrade to the Enterprise version, but HubSpot does. Pipedrive is therefore a more cost-effective solution for firms who need to develop sales estimates for many quarters in advance or establish sales objectives for salespeople.
Winner: Despite the lack of a free option, Pipedrive’s Starter and Enterprise-level plans are less expensive, making it the better value of the two for firms that want a more comprehensive customer relationship management solution. If your firm doesn’t need complex capabilities, though, it’s difficult to beat free.
While HubSpot’s free plan is wonderful, there are many more free CRMs with extra capabilities that you should examine as well. Check out our post on the best free CRM software to learn more about these choices.
HubSpot has the best sales enablement features.
Creating quotations, delivering invoices, and processing payments are the three main activities of sales enablement. With its free plan, HubSpot can handle all of these phases, both internally and via interfaces with other apps. Subscribing to the professional level of its Sales Hub plan also gives you access to goal setting, automation, configurable fields, and forecasting.
Pipedrive facilitates the creation of quotation proposals, invoicing, and payment processing. The main distinction is that quotation creation is only possible on the higher-priced plans, and invoicing and payment processing must be handled via third-party interfaces.
Invoice Generator by HubSpot (Image courtesy of HubSpot)
Winner: HubSpot provides all of the tools required for basic sales enablement, with some of them available for free.
HubSpot is the best marketing tool.
CRM users are prone to overlooking other technologies that aren’t included in a typical CRM. HubSpot differentiates out in this area, including additional marketing-related features such as a website grader, blog idea generator, and marketing plan generator. All of these extra tools are completely free to use.
Pipedrive, on the other hand, provides some internal marketing solutions for managing online webforms and interfaces with a few marketing-related programs. However, it lacks the content and media management features that HubSpot provides.
Blog Idea Generator by HubSpot (Source: HubSpot)
HubSpot is the winner because it provides a variety of free marketing tools that are crucial for content creation and media management.
HubSpot has the best integrations.
Both CRM tools interact directly with a variety of third-party apps. The major reason HubSpot beats Pipedrive in this area is because several of these applications, such as WordPress, Slack, Zoom, and HelloSign, interact with HubSpot’s free plan.
HubSpot App Integration Ecosystem (Source: HubSpot)
HubSpot’s free and premium plans both include integration options.
Tie for Best User Experience
Pipedrive and HubSpot are almost equivalent in terms of simplicity of use. They both feature drag-and-drop capabilities, making it easy for users to become used to the system. Each CRM also praises how nicely the mobile app design is presented, with minimum route buttons and a well-managed information structure.
Winner: This category is a tie since both CRM providers are recognized for being simple to use and have a very user-friendly interface. There are, however, even more straightforward choices. If simplicity of use is the most essential consideration for you when choosing a CRM for your company, our suggestions may be found in our guide to the top basic CRM systems.
HubSpot has the best customer service.
There aren’t many CRM choices on the market that provide customer care 24 hours a day, seven days a week. Pipedrive and HubSpot, on the other hand, provide live chat and email assistance 24 hours a day, seven days a week. HubSpot has a tiny advantage in terms of customer service since it also offers phone assistance. In addition, both CRMs include video training sessions to help users get started.
HubSpot is the winner because it provides its users with several communication channels that are available 24 hours a day, seven days a week.
Best Alternatives to Pipedrive & HubSpot
Despite the fact that Pipedrive and HubSpot are both outstanding CRM systems, they aren’t the perfect fit for every small company. You may check into different platforms if you like to look into additional product qualities such as a specific app integration or a specific tool that your existing sales procedure requires.
Here are some of the greatest Pipedrive and HubSpot alternatives:
- Freshsales: Companies looking for a user-friendly option with integrated human resource management software.
- Companies searching for powerful artificial intelligence (AI) automation solutions in their CRM might choose Zoho CRM.
- Bitrix24: Sales teams looking for a CRM with project management features.
Are you unsure which CRM is right for you? Check out our post on the top CRMs for small companies for more information.
Most Commonly Asked Questions (FAQs)
Is any of these CRM programs industry-specific?
Pipedrive and HubSpot were not created with a particular industry in mind. They have generic functionality that applies to all sectors, for the most part. Learn how CRM connectors can help you get the most out of your CRM by reading our article.
What resources are available to users who want to connect third-party apps with their CRM?
Both of these CRMs provide an application store where you can manage the integration process. Pipedrive refers to it as the Pipedrive Marketplace, whereas HubSpot refers to it as the HubSpot Ecosystem.
Is it possible to contact someone using Pipedrive or HubSpot?
Pipedrive integrates with numerous phone systems, including CloudTalk, CircleLoop, and PhoneMondo, and HubSpot has built-in phone calling features.
Conclusion
Pipedrive’s ability to give low-cost plan alternatives, beginning at only $12.50 per user, per month, appeals to businesses who want long-term sales management skills but are on a limited budget. HubSpot is a good alternative for smaller businesses that depend largely on content marketing because of its free additional sales and marketing tools.
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