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PRWeb, which is gaining more and more popularity in the market, offers a seemingly lower price than PR Newswire. But with all things being relative, there are far-reaching implications of this tradeoff between cost and quality that must be examined.
PRNewswire is a company that provides news releases and press releases to the public. PRWeb is a company that offers online content for free, but charges for its services. PRNewswire charges by the release date and by the number of impressions on their website. BusinessWire is similar in price to PRNewswire, but it only allows companies to send out press releases. Read more in detail here: pr newswire vs businesswire.
Small to mid-sized businesses may use PR Newswire and PRWeb to distribute news releases. For budget-conscious small businesses with limited press release expertise, PRWeb excels at sending extremely engaging digital news releases. For organizations with modest resources, PR Newswire shines by providing highly targeted, high-reach news release distribution across digital and traditional venues.
Overview of PRWeb vs. PR Newswire
Both PRWeb and PR Newswire are good press release distribution services, however they specialize in two separate industries. While PRWeb provides low-cost digital-only news release delivery, PR Newswire offers a wide range of digital and broadcast distribution options. PRWeb is the greatest alternative for enterprises on a low budget that want to use digital to spread the word about their company news to a wider audience. Mid-sized businesses with bigger, well-defined target audiences, on the other hand, could choose PR Newswire.
PR Newswire outperforms PRWeb in terms of press release distribution.
High-reach distribution features of PRWeb vs. PR Newswire
When it comes to the amount of news outlets you may contact, PR Newswire easily outperforms PRWeb. PR Newswire, which has 5,800 outlets, considerably outnumbers PRWeb, which has just 1,200. There are also substantial differences in the sorts of outlets available. PR Newswire provides digital distribution in addition to print, broadcast, and even digital billboards, while PRWeb simply offers digital distribution across platforms including social networking, search, and news sites (think Times Square).
PR Newswire Beats PRWeb For: Multimedia & Link Inclusions
PRWeb vs PR Newswire Multimedia & Interactive Inclusions
Both PR Newswire and PRWeb provide:
- The option to submit your press release with videos and photographs
- The option to include photographs in your electronic press release.
- You’ll be able to add links in your press release.
While both companies provide a variety of choices for include multimedia in news releases, PR Newswire goes one step further than PRWeb. Businesses may embed or attach a variety of multimedia kinds, including videos, audio recordings, photos, PDF files, and infographics, using PR Newswire. PRWeb, on the other hand, only allows you to attach and embed photos and videos.
All of these sorts of attachments are available in all PR Newswire plans. In all plans, users may embed any of these multimedia kinds for a $350 per-asset price. This is ideal for businesses looking to get press coverage for their announcements across a variety of media platforms, including internet, print, and television. For broadcast and internet distribution venues, for example, videos and audio recordings may be included. For print or digital venues, images may be integrated or added. Infographics are excellent for use on social media platforms.
PR Newswire example of a Kidde multimedia press release—infographic (Source: PR Newswire)
For highly targeted press release distribution, PR Newswire outperforms PRWeb.
Targeting Features of PRWeb vs. PR Newswire
PR Newswire and PRWeb both provide:
- Industry-specific targeting
- Influence targeting by industry, social media, and geography
- Journalists and bloggers are being targeted.
When it comes to press release targeting possibilities, PR Newswire clearly outshines PRWeb. You may tailor your news release to readers in the United States, worldwide regions, countries, contact types, ethnicity, age, interest, lifestyle, and gender using PR Newswire. You can only target PRWeb users based on their industry and search phrases.
In the domain of search, PRWeb is the only targeting choice that stands out. Keyword tagging is available on PRWeb, but not on PR Newswire. Your news release will be hand-picked and keyword-tagged by PR Newswire editors to guarantee that it reaches your chosen target audience in search.
PRWeb & PR Newswire Tied For: Press Release Performance Tracking (Analytics)
PRWeb and PR Newswire both provide:
- Visibility reports from Cision
- In-depth analytics presented in an easy-to-understand format
- A list of media outlets that covered your news release.
Both PRWeb and PR Newswire provide easy-to-read, printable and exportable visibility reports. Pickups (exact matches across platforms), audience insights (such as potential audience, location, age, gender, education, life stage, and economic status), multimedia engagements (views, plays, and downloads by media type), traffic sources (including websites, search engines, social media, and even webmail), and engagement are among the metrics covered (click-throughs, shares, and total engagement). You may even compare numbers from many press releases at the same time.
Compare and contrast news releases. Example of a PR Newswire visibility report (Image courtesy of Visibility Reports)
PRWeb Beats PR Newswire For: Editing & Writing Services
PRWeb vs PR Newswire Editorial, Proofreading & Writing Services
If your company has no expertise writing and delivering press releases, PRWeb is the ideal option. While PR Newswire does not provide editing or writing services, PRWeb may assist you in creating a successful press release.
Their $289-and-up plans include proofreading and correction of small grammatical errors in press releases. Their $189-and-up plans also include editorial feedback, which means that one of their editors will contact you to let you know what aspects of your press release might be improved (such as correct formatting and content practices), and you will have the option to make adjustments as you see fit.
Pro tip: If you want more assistance than PRWeb can provide, try eReleases, which provides complete press release writing services beginning at $300 per release, as well as the opportunity to disseminate your release via their services. It also comes with limitless revisions, so you’ll never have to worry about your press release not being perfect before it goes out.
PRWeb vs. PR Newswire User Reviews
Reviews of PR Newswire
Users of PR Newswire rave about how simple it is to issue a press release and how easy it is to obtain and share detailed performance information. They also like that the service enables them to disseminate their product to a large number of channels for a reasonable cost. Some users expressed a wish to be able to include more links to their press releases (like PRWeb does), while others complained that the costs of employing capabilities such as multimedia embedding pile up rapidly.
Reviews on PRWeb
Users of PRWeb commended the service’s simplicity of use as well. They also like the fact that distributing press releases with PRWeb allows them to connect with reputable news organizations that are likely to be interested in their story. They also like the ability to employ keywords to better target their press releases in search results. They do wish, though, that PRWeb offered more sophisticated targeting for particular demographics, similar to what PR Newswire does. Many others also wish PRWeb will improve their website to make it more user-friendly.
When Should You Use PRWeb?
PRWeb Strengths & Weaknesses
Businesses who use PRWeb are able to produce sophisticated news releases for a digital audience. With their press release proofreading and editing services, the organization assists small companies in producing a professional, newsworthy document. Furthermore, its multimedia features, albeit restricted in scope, are available at a low cost, making a high-engagement press release accessible to enterprises on a tight budget.
Finally, for firms on a restricted budget, their detailed reporting allows them to closely monitor performance and utilize the information gleaned to justify their spending and enhance outcomes. Insights may be utilized to learn about your audience’s preferences in terms of channels and demographics. These findings may then be used to improve remarketing and advertising activities.
Visit PRWeb to learn more.
When Should You Use PR Newswire?
PR Newswire Strengths & Weaknesses
While PR Newswire is more costly, it has considerably more capabilities than PRWeb, such as a far larger number of outlets, outlet kinds, multimedia choices, and targeting options. However, the service is better suited to businesses with greater expertise in the writing and delivery of press releases. While firms may get proofreading and editing services via PRWeb, PR Newswire does not provide this service. As a result, PR Newswire is suitable for seasoned firms with a modest budget seeking for a highly focused audience and premium outlets and outlet kinds.
Visit PR Newswire for more information.
PR Newswire & PR News Wire Alternatives
Read our Best Press Release Service Buyer’s Guide 2020 for additional distribution service options.
Conclusion
While PRWeb outperforms PR Newswire in terms of cost-effective digital press release distribution with in-depth reporting, compelling multimedia and linked material, and professional press release editing, it falls behind in terms of reach, targeting possibilities, and outlet kinds. As a result, PR Newswire is likely to be the best overall solution for most firms.
PRWeb and PR Newswire are two different types of press release websites. PRNewswire is a paid service that offers more features than PRWeb. PRNewswire also charges for their services, while PRWeb does not charge. Reference: cision press release pricing.
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