Content marketing managers are known to have previous career experience in marketing internship, writer, and editor. The next roles taken up by content/content marketing managers include marketing director, digital marketing manager, senior marketing manager, marketing program manager, and then eventually end up with the title director of digital marketing.
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Career Trajectory
- According to Zippia, many content marketing managers tend to have previous career experience in marketing internship, writer, and editor.
- A survey by the source revealed that three previous positions that most seek out a career part as content marketing managers are marketing managers (11.7%), marketing interns (8.3%), and writers & editors (7.1%).
- An analysis of a content manager’s job description reveals that individuals with a journalism background, specifically with a newspaper or other journalistic enterprise, and strong storytellers with research skills also sort a career in content management.
- The end game for PPC specialists is to become a director of digital marketing.
- The next roles taken up by content/content marketing managers include marketing director, digital marketing manager, senior marketing manager, marketing program manager, and then eventually end up with the title director of digital marketing.
Top Required Skills
- The top five skill requirements for a content marketing management position include content marketing (26.5%), web content (11.5%), project management (8.6%), demand generation (5.1%), and blog post (4.1%).
- Other skills make up 44.2% of the skill requirements.
- Soft skills, such as analytical and critical-thinking skills, are all desired by employers.
- The three main skills required of a content manager are writing prowess, understanding SEO, and research skill.
1. Content Marketing
- Content management skills enable content marketing managers to conduct content marketing department to monetize brand marketing across key distribution channels and increase focus for partner marketing efforts, lead strategic planning, development, and execution of content marketing strategy for the organization, and create a content marketing editorial calendar to establish and maintain cadence.
2. Web Content
- This skill enables content marketing managers to define personas and set strategies for web content, social media, email, and online reputation, to attract and convert customers.
- They can also facilitate relationships with external agencies to create social assets, website design, and web content.
3. Project Management
- This skill enables content managers to manage a web team through content creation, promotion, and web project management.
- They can also develop marketing strategies and tactical execution for home equity products and provide project management for checking and debit card marketing programs.
4. Demand Generation
- With such skill, a content marketing manager can work with the design team to deliver a clear visual structure for content that aligns with demand generation best practices and collaborate with demand generation to optimize search engine marketing – SEO.
5. Blog Posts
- This skill enables a content marketing manager to create various content marketing assets, including white papers, blog posts, web/product copy, and case studies.
- It also helps them manage blog networks and producing blog posts and articles, doubled page views, and subscribers in 2015.
Average Requirements (Degree)
- According to Zippia, 63.7% of content marketing managers have a bachelor’s degree, while 26.1% of content marketing managers have master’s degrees.
- Only 5.5% of people with certificates, 2.2% associates, and 1.2% high school diplomats reported having secured a content management job.
- Some initial professional experiences required for a content management position are community manager, brand ambassador, marketing specialist, or social media strategist.
- The source records that it is impossible to become a content manager with only a high school degree or GED.
- Many content marketing manager jobs require experience in a role such as marketing manager.
- The top six degrees that jumpstart a career in content marketing management include marketing (17.9%), Business (14.3%), communication (12%), English (11.4%), Journalism (9.1%), and writing (4.9%).
- Employers usually accept a Bachelor’s Degree in Writing, creative writing, English, journalism, mass communication and media studies, or marketing for the position of a content manager.
- The years of experience by job level for content managers are provided in the chart below.
