Loyalty Programs Implementation Strategies in Telecommunication Companies: Case Studies
Best practices that keep consumers engaged in loyalty programs by telecommunication companies include offering loyalty program rewards that are relevant to their consumer base and that are worthwhile to consumers in terms of value, using mobile technology in engaging customers during the duration of rewards programs in addition to or over physical alternatives, and using…
Glenn TrevorCOVID-19 Impact: B2B Sales Distribution Models
B2B sales models were challenged tremendously in 2020 as sales teams around the world had to transition to virtual engagement. As such, B2B sales models shifted to things like new online events, webinars and podcasts in order to be able to seamlessly engage and support their clients during stay at home orders and lockdowns. Looking…