The 5 Best CRM Software for Email Marketing in 2022

Email marketing is most effective when sent to customers who have shown interest in the company, so it’s important for businesses to invest into their CRM software. This article highlights five of the best CRMs that are worth considering if you’re looking to start a business email list.

The “best crm software 2022” is a question that has been asked many times. This article will be helpful to answer this question.

Email marketing tools in customer relationship management (CRM) software enable firms to engage with prospects and customers individually or in bulk without leaving the platform. Designing email templates, distributing them, and tracking the outcomes of email campaigns are all included in a CRM with email marketing. We looked at dozens of CRMs with email marketing capabilities and selected the top five.

The following are the finest CRMs for email marketing:

• Freshsales: The best overall email marketing CRM alternative, with a wide range of email campaign customization options.
• Zoho CRM is a great option for companies who want to link their company interactions with other productivity tools.
• HubSpot is an excellent choice for email-heavy firms seeking for a free CRM.
• Essentials of Salesforce: For small teams that just require basic email marketing tools like e-signature and document management, Essentials of Salesforce is the way to go.
• Nimble: For sales teams that require automatic contact insights and data enrichment tools, Nimble is the best option.

*Based on a yearly billing cycle

Freshsales is the best email marketing CRM overall.

Freshsales

4.45 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.

What We Enjoy

• Email customizing interface that is simple to use
• Email responsiveness may be checked using device optimization features.
• Provides a free plan for an unlimited number of customers.

What Isn’t There

• There aren’t any sales enablement tools, such as a quotation proposal generator.
• There are just a few connectors available for productivity apps.
• Font choices are restricted in email templates.

A Quick Look at Freshsales Pricing*

• There are no limits to how many people may utilize it (limited features)
• $15 per month per user growth
• Pro: $39 per month, per user
• Enterprise: $69 per month for each user
• 21-day free trial

Paid-for Plan Add-Ons

• $5 for workflows
• Credits for phones start at $25.
• $19 per user, each month for CPQ (Configure, Price, Quote).

*Annual billing rates are used to determine pricing. At a little greater cost, monthly rates are available.

Freshsales’ most notable feature is its simplicity of use. The UI is simple to use, especially when it comes to customizing email campaigns. It allows sales teams to create email layouts, styles, messages, and designs using drag-and-drop capability. Retailers, wholesalers, and ecommerce companies who send out promotional emails on a regular basis gain the most from these capabilities.

Freshsales Highlights

The drag-and-drop interface in Freshworks CRM (Source: Freshsales CRM)

• Email editing capabilities through drag-and-drop
• Ability to evaluate email display responsiveness on PCs, mobile devices, and tablets
• Artificial intelligence (AI) automation to schedule emails depending on recipient actions such as completed web forms
• Phone, email, live chat, WhatsApp, SMS, and Apple Business Chat are just a few of the built-in contact communication channels.
• Marketing segmentation tools classify prospective consumers based on location, demographics, and behavior.

Do you want to learn more about CRM? Visit our Freshsales review to learn more about its extensive feature set.

Freshsales is a great place to start.

Zoho CRM: Best CRM for Email Marketing & App Integrations

Zoho CRM

4.35 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.

What We Enjoy

• Most Google Workspace and Office 365 apps are simply integrated.
• There is a free option available.
• Automated email notification tools are built-in.

What Isn’t There

• Customer assistance is not available 24 hours a day, seven days a week.
• It’s challenging to use the interface at first, particularly for new users.
• It might be difficult to utilize reporting analytics.

A Quick Look at Zoho CRM Pricing*

• Up to three users are free (minimal features)
• Bigin: $7 per month, per user
• Standard: $14 per month per user
• Professional: $23 per month for each user
• Enterprise: $40 per month for each user
• Ultimate: $52 per month per user
• Zoho CRM Plus costs $57 per month per user.
• 15-day free trial

*Annual billing rates are used to determine pricing. At a little greater cost, monthly rates are available.

Zoho CRM is a strong alternative for email marketing in general, owing to its ability to link with practically all Google Workspace and Office 365 apps (as well as email-specific interaction with Yahoo!). Users may manage and monitor their contacts, calendars, email system, and files in one CRM area after they’ve been connected.

The free Zoho CRM subscription, on the other hand, is restricted to three users and only includes basic capabilities. Consider HubSpot or Freshsales for a more comprehensive free package that enables unlimited users.

Features of Zoho CRM

Contact Information for Leads in Zoho CRM (Source: Zoho)

• Users may measure specific sales KPIs like bounce rate, click rate, and income produced by email using email analytics tools.
• Schedules and sends bulk email campaigns automatically.
• Check whether messages were delivered, opened, and read with built-in email status tracking.
• The SalesInbox function exposes email conversations as a sales funnel that can be automatically sorted, followed up on, and evaluated.
• Users may integrate their inboxes, contacts, and calendars into the CRM using integration options.

Learn more about how Zoho CRM may help small companies reach their objectives by reading our Zoho CRM review.

Go to the Zoho CRM website.

HubSpot: The Best Free Email Marketing CRM

HubSpot

3.90 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.

What We Enjoy

• Advanced capabilities such as industry benchmark statistics, ad management, and live chat conversation are available for free.
• CRM branding customisation enables you to replace the HubSpot logo with your own logo.
• Twitter, Facebook, Instagram, and LinkedIn are all integrated into the system.

What Isn’t There

• Paid plans become prohibitively costly per user.
• Only the most expensive versions include content management for blogs and social media profiles.
• On the free plan, customer service is limited—it just provides access to a knowledge base.

A Quick Look at HubSpot’s Pricing*

• Free: Can be used by an infinite number of people.
• HubSpot for Startups: Monthly fees range from $40 to $89
• Starting at $18 per month, Marketing Hub is a great place to start.
• Starts at $18 per month for Sales Hub.
• Service Hub is available for $18 per month.
• CMS Hub: Monthly fees range from $23 to $1,200.
• HubSpot Operations Hub is free for synchronizing with third-party applications; premium versions start at $18 per month.
• The CRM Suite costs $45 per month.
• 14-day free trial

*Annual billing rates are used to determine pricing. At a little greater cost, monthly rates are available.

HubSpot has a rather comprehensive collection of capabilities when compared to other free CRM programs. Basic CRM features like as contact organization, communication channels (phone, live chat, and email), and reporting analytics are included in the free subscription. Advanced functionality like as ad content management, auto-conversational bots, and interfaces with online contact forms are also available. It’s a good option for entrepreneurs searching for a free CRM that includes marketing, sales, customer support, and operations management features.

HubSpot’s free edition allows an unlimited number of users and offers team email management features. If you’re searching for a free CRM or sales tool, Zoho CRM and Freshsales are good options. Freshsales is the simplest to use for developing and delivering email campaigns, while Zoho CRM’s free edition includes email automation features.

Features of HubSpot CRM

Email campaign customizer for HubSpot CRM (Source: HubSpot CRM)

• Follow-up email automation is built-in to the form.
• The Buyer Persona functionality allows you to create and market to your ideal consumer.
• For quotation generating, sales engagement tools are available.
• Ability to control blog material for search engine optimization inside the CRM (SEO)
• AI capabilities for sales automation and data management in CRM

Learn more about how HubSpot CRM can help small companies expand by reading our HubSpot CRM review.

Go to HubSpot.com to learn more.

Essentials of Salesforce: Best CRM for Basic Email Marketing Features & Document Management Integrations

Essentials of Salesforce

3.71 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.

What We Enjoy

• Integrations with e-signature systems are also available.
• Subscribing is rather affordable.
• CRM reporting indicators that are robust

What Isn’t There

• There are so many options and buttons that navigating the UI might be difficult.
• Features for producing quotations and proposals are lacking.
• Customizing the gateway is a time-consuming process.

Essentials of Salesforce Pricing at a Glance

• Essentials: $25 per month per user payable yearly or $35 per month per user billed monthly
• 14-day free trial

Essentials of Salesforce offers the ability to automatically pull and sync data from your inbox straight to your CRM dashboard. The platform also integrates with document management and e-signature platforms like DocuSign, Dropbox, HelloSign, CodeScience, Nicereply, and Zapier. These applications make it a valuable tool for businesses with many documentation and customer sign-off procedures, such as insurance agencies, real estate brokers, lawyers, and business consultants.

While Essentials of Salesforce is an affordable platform for small businesses, it is capped at 10 users. Additionally, more advanced Salesforce plans are expensive and do not offer monthly billing options. For a free CRM that supports unlimited users and offers affordable pricing tiers, we recommend Freshsales or HubSpot.

Essentials of Salesforce Features

Essentials of Salesforce dashboard (Source: Essentials of Salesforce)

• The Salesforce AppExchange makes it simple to locate and connect third-party solutions.
• Using prebuilt templates and a drag-and-drop interface, Lightning App Builder enables enterprises to create bespoke apps inside the Salesforce platform.
• Schedule, implement, and track email campaign outcomes using mass emailing features.
• Leads may be generated straight from a company’s website and imported into the CRM.
• Strong mobile app features for lead management that can be used offline

Find out whether Salesforce Essential is the ideal platform for your company by reading our evaluation.

Visit Essentials of Salesforce

Nimble: The Best Email Marketing CRM With Data Enrichment Insights

Nimble

2.98 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.

What Isn’t There

• There are no capabilities for quoting, invoicing, or payment processing in the sales enablement section.
• The functionality of the mobile app is restricted.
• There is no user-friendly interface.

A Quick Look at Nimble Pricing

• Nimble Business: $19 per user, per month, paid yearly ($25 per user, per month, billed monthly) Nimble Business: $19 per user, per month, billed annually
• 14-day free trial

Users may browse up-to-date and accurate contact information using Nimble. Its data enrichment and business intelligence features make this feasible. It imports data such as contact name, firm name, personnel count, and industry. You may also sort data on potential businesses by industry, staff count, revenue, CEO, and other business-related factors.

While Nimble has excellent customer service and email marketing capabilities, it does not have a free plan. It also features a user interface that might be difficult to use, particularly for beginning users. Consider HubSpot for a robust CRM with a free plan and email marketing features.

Features of Nimble CRM

Contact enrichment in Nimble CRM (Source: Nimble)

• The Business Insights tool gathers verified and up-to-date data about individual businesses.
• Email templates and email tracking are available.
• When Nimble users surf the web or work in their email inbox, built-in capabilities update lead contact information automatically.
• Email templates that can be customized
• Users may get one-on-one help and new user onboarding.
• QuickBooks integration for automated accounting updates

Pay a visit to Nimble.

How We Decided on the Best Email Marketing CRM Systems

To enhance the entire customer management experience, a CRM that provides email marketing tools should have email automation features, interfaces with third-party email providers, and synchronization with apps. Additionally, suppliers should provide excellent customer service, be simple to use, and have appealing price options—all of which are essential CRM aspects for small firms.

Freshsales is the best overall option for email marketing, according to our study, because of its affordability, email-related features, and ease of setup. It has a free plan and an easy-to-use UI, even for first-time users.

To understand more about our review standards, click on the tabs below:

40% of the overall score

The most significant elements for every small company selection are often total expenses, as well as a range of price possibilities. As a result, it received the highest weight when comparing the top CRM software for email marketing skills. These criteria included the availability of a free account, a variety of membership alternatives, and monthly pricing options.

20% of the overall score

We looked at general functionality as well as email-specific features, such as email automation, format flexibility, third-party connectors, contact management tools, and mobile capabilities, that we believe essential for CRM software.

15% of the overall score

Any application’s features are only as useful as they are useable. As a result, the second most important criterion is the simplicity of use of the various CRM software. The ability to combine it with other apps, the competence necessary to handle email marketing functions, and the general usability of the interface were all considered.

15% of the overall score

We examined it in terms of customer service hours, phone support, live chat assistance, and email support, and it carries the same weight as the ease-of-use factor.

10% of the overall score

We looked at trustworthy review sites and acquired professional advice from other sources in addition to our personal experiences with the providers. We looked at unique features, overall value for money, popularity, and usability.

*Percentages based on total score

The “best email marketing software” is a term that encompasses a wide range of different tools. The 5 best CRM software for email marketing in 2022 are the following: Salesforce, Hubspot, Marketo, Microsoft Dynamics 365 and Zoho CRM.

Related Tags

• hubspot
• best crm for email marketing
• zoho crm
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• crm email marketing examples