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As a property manager, you want to make sure your company is on the right track when it comes to managing tenants. From email marketing and lead generation, to management of all communication between landlords and buyers or renters, there are many software options out there that can help improve your business in one way or another. However, before making any purchase decisions for your team’s CRM needs- take into account these six best CRMs for 2021 according to Diverse Technology Solutions:
The “free crm for property management” is a list of the 6 best property management CRMs that are available in 2021.
The finest customer relationship management (CRM) software for property management contains features that make managing a property and its residents simpler. These property management CRMs are simple to use, provide excellent customer service, and offer useful features such as connections and automations that save property managers time and money while offering a consolidated system for tracking premise activity.
We looked at a number of CRMs that cater to the property management market and selected the best six.
- Bitrix24 is the best overall property management CRM, making it suitable for property management companies looking for a full-service company management solution.
- Freshsales is a great alternative for property managers looking for a CRM that includes a phone system.
- Systems that are really simple: Excellent option for third-party property management companies who need to handle supplier contracts.
- Zoho CRM is ideal for property management companies that communicate through social media.
- Pipedrive is a good choice for property managers searching for powerful tools for interacting with prospective tenants.
- Insightly is a good option for property associations who desire content development capabilities built-in.
Bitrix24 is the best property management CRM on the market.
Bitrix24
4.48 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- There is no restriction to the number of people who may utilize the free version.
- CRM system, project management tools, and human resource management skills are all included in one whole company management platform.
- Multiview choices and task automation are among the top project management features.
What Isn’t There
- The user interface is difficult to use.
- Customer service is not available after hours.
- On the free plan, there are no telephonic integrations.
A Quick Look at Bitrix24 Pricing*
- Free: There is no restriction to the number of people who may use it.
- $24 per month for Start+ (up to two users)
- CRM+ costs $69 a month (up to six users)
- $69 per month for Project+ (up to 24 users)
- $99 per month is the standard rate (up to 50 users)
- $199 per month for professionals (unlimited users)
*The aforementioned pricing is for monthly plans. You may also pay in full quarterly, yearly, or twice a year.
Bitrix24 provides property management companies with an all-in-one solution for both property management and company operations. It has built-in facilities for recurring bills (which are common in the real estate industry) and document management features that allow you to draft, submit, and monitor contracts.
In addition to absence management, work time monitoring, and meeting notes documenting, Bitrix24 includes a human resources platform. There are additional tools for organizing projects, automating activities, and even arranging events—all of which are essential for apartment complexes that hold social events for their residents.
Despite the fact that Bitrix24 provides a wide variety of solutions that might be extremely useful to property managers, the platform lacks an understandable user experience, as it relies on multiple horizontal tab choices and a cluttered button menu. Freshsales is a good alternative if you want a platform that’s easy to use.
Features of Bitrix24
Organizer of Bitrix24 events (Source: Bitrix24)
- The platform includes document management features for creating and managing contract papers.
- Invoicing tools built-in with recurring invoice possibilities
- Tasks may be automated, split into subtasks, moved into a checklist, and made by email using the built-in task management capabilities.
- Create a website form to create prospective resident leads and instantly import them into your CRM database.
- The program includes event planning features that integrate with your calendar.
Do you want to discover whether this CRM is right for your company? Read our in-depth Bitrix24 review.
Bitrix24 is a website that you should check out.
Freshsales: Best for Telephonic Features Built-In
Freshsales
4.46 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Syncs with Google Calendar and Microsoft Office 365.
- Telephone function built-in
- There is a There is a free option available..
What Isn’t There
- Its free plan lacks email marketing features.
- In the free option, there is no access to webform tools.
- Limited social media platform integration possibilities
A Quick Look at Freshsales Pricing*
- There are no limits to how many people may utilize it (limited features)
- Monthly growth: $18 per user
- Pro: $47 per month, per user
- Enterprise: $83 per month for each user
*Pricing is based on a month-to-month payment plan. For individuals who prefer long-term contracts, annual memberships are also available.
To make calling tenants as simple as possible, many property management companies seek to combine their phone system with their CRM database. Freshsales comes with a built-in phone system that includes local phone numbers. Personalized welcome messages for callers, a digital notebook for gathering notes, and incoming call alerts are among the other features. Best of all, the Freshsales free plan includes all of these capabilities.
Although it has a free plan, it only allows users to store contact leads and communicate with them through phone or chat. Zoho CRM for up to three users is an option from this list that will help property managers to sell to new tenants using online webforms.
Freshsales Highlights
Freshsales is a telephone sales tool (Source: Freshsales)
- Webforms that are simple to create and use to collect contact information from prospective residents
- Through live chat on the website, an auto-chatbot may gather information from potential residents.
- Freshdesk integration for seeing and monitoring support tickets
- Within the platform, there are document sharing and tracking capabilities.
- Email campaign editor with drag-and-drop functionality, as well as campaign performance and statistics
In our Freshsales review, see how this software helps teams organize deals, engage customers, and monitor deals.
Freshsales is a great place to start.
The Best for Third-Party Property Management Firms are Systems that are really simple.
Systems that are really simple
4.36 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Fields, tables, drop-down lists, dashboard style, pages, and charts may all be customized to your liking.
- The platform is simple to use, with tabs for sales, marketing, and customer support.
- There is a There is a free plan available..
What Isn’t There
- The majority of marketing functions need the purchase of an add-on.
- Additional fees are required for service desk features.
- Outside of office hours, there is no customer service.
Systems that are really simple Pricing at a Glance*
- Up to two users are free.
- Starter: $14 per month per user
- Professional: $30 per month for each user
- Enterprise: $46 per month for each user
- 14-day free trial
- $22 per month for a simple marketing add-on (free on Enterprise plan)
- $46 per month for the Advanced Marketing Add-on
- Monthly Service Desk Add-on: $46 (free on Enterprise plan)
*Pricing is based on yearly billing; monthly payment is also available for an additional fee.
Systems that are really simple offers third-party property management businesses, like those who contract with residential complexes, condominiums, and homeowners associations (HOAs), robust tools such as custom service level agreements to manage client expectations and legally protect the service provider. It also provides case management tools not offered by the other providers on this list for managing residential tickets, but does require a subscription upgrade.
The CRM also allows you to construct huge drip marketing campaigns to reach out to association members. Unfortunately, depending on the add-on you pick, the marketing tools that would be utilized to promote to prospective residents would cost you an extra $22 or $46 every month. Pipedrive is a good alternative for property management companies that want those capabilities included in their core subscription.
Systems that are really simple Features
Systems that are really simple one-page view (Source: Systems that are really simple)
- Management tools for custom service level agreements (SLAs)
- Tools for drip marketing campaigns
- Lead capture integrations on websites
- Document management and storage tools are built-in.
- View a simplified lead record including interaction history on a single page.
Read our full Systems that are really simple review to explore its rich feature set and user-friendly platform.
Visit Systems that are really simple
Zoho CRM is the best tool for managing social media.
Zoho CRM
4.33 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Twitter, Facebook, and LinkedIn provide social media integration and automation features.
- There is a There is a free option available..
- There are several integration options for third-party storage, productivity, banking, email marketing, and company operations software.
What Isn’t There
- Customer service hours are not extended.
- At first, navigating the interface is tough.
- On free and low-cost plans, there are no artificial intelligence (AI) capabilities.
A Quick Look at Zoho CRM Pricing*
- Up to three users are free (minimal features)
- Standard: $14 per month per user
- Professional: $23 per month for each user
- Enterprise: $40 per month for each user
- Ultimate: $52 per month per user
- Zoho CRM Plus costs $57 per month per user.
- 15-day free trial
*Pricing is for a one-year membership. Monthly billing is also an option.
To interact with prospects and residents, many property management businesses and organizations utilize social media sites. Property managers can monitor resident conversations, generate new resident leads, and make posts relevant to their followers thanks to Zoho CRM’s interfaces with Facebook, Twitter, and LinkedIn.
Triggers and activities linked to social media content interaction may also activate these functionalities automatically. This frees up property managers’ time until they get notification of a particular assignment created by social media networks.
For automation and sophisticated analytics, Zoho CRM leverages artificial intelligence (AI) capabilities; however, these tools are not accessible on their free or even lower-priced subscriptions. If this is crucial to you, Pipedrive is a good alternative since the Sales Assistant feature in their Essentials plan, which costs $12.50 per user, per month, has AI capabilities.
Features of Zoho CRM
Configuration of Zoho CRM’s social media automation rules (Source: Zenatta)
- Document management software that allows for sharing and collaboration
- For email marketing initiatives, pre-made email templates are available.
- Project management tools built-in, with choices for client and resident cooperation
- User inboxes, contacts, and calendars may all be synchronized with the CRM using integration settings.
Are you unsure if this is the perfect tool for your company? Read our Zoho CRM review to find out what it excels at and how it can assist small companies in achieving their objectives.
Go to the Zoho CRM website.
Pipedrive is the best tool for managing potential residents.
Pipedrive
4.15 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Storage, sharing, and signature collection options for documents
- comparatively low-cost
- A limitless amount of lead data fields may be customized.
What Isn’t There
- There is no There is a free plan available..
- Customer service is not available via phone.
- The Essential package does not include a phone dialer.
A Quick Look at Pipedrive Pricing*
- $12.50 per month per user is required.
- Advanced: $24.90 per month for each user
- Professional: $49.90 per month for each user
- Enterprise: $99 per month for each user (10-user minimum)
- 14-day free trial full access
*Pricing is based on a 12-month billing cycle. Monthly plans are also available.
Pipedrive distinguishes itself as a property management CRM that is primarily concerned with dealing with prospective tenants. Property managers may utilize the built-in phone system to communicate with leads, scheduling tools to meet with potential residents, webform generators to collect inbound leads, and document management systems to exchange contracts and get signatures to conclude residencies.
Freshsales stands out as the finest alternative for managers who want a built-in telephone for their property management CRM at a reduced price since it includes telephonic functions in its free-forever plan.
Features of Pipedrive
e-signature tool Pipedrive (Source: Pipedrive)
- e-signature tools built-in
- Outbound phone calls may be made, logged, and recorded using the built-in facilities.
- Potential residents may set appointments and have them synchronized to their calendars using the scheduler functions.
- To generate inbound prospective resident leads, create custom webforms.
Do you want to learn more about CRM? To learn more about Pipedrive’s extensive feature set, see our Pipedrive review.
Go to Pipedrive.com.
Insightly: Best Content Creation CRM for Property Management
Insightly
3.57 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Content development tools for newsletters and emails that are simple to use
- There is a There is a free plan available..
- CRM functionalities with integrated project management characteristics
What Isn’t There
- Customer service through live chat
- Tools for managing service tickets
- Document management system built-in
A Quick Look at Insightful Pricing*
- Up to two users are free.
- Plus, each user pays $29 each month.
- Professional: $49 per month for each user
- Enterprise: $99 per month for each user
*Pricing is based on yearly billing; monthly payment is also available for an additional fee.
Sending out monthly newsletters or emails to discuss current events and transmit information is a popular practice among homeowners groups, apartment complexes, and condo communities. To make these kinds of undertakings easier, Insightly provides content production tools.
Users may customize prebuilt templates as well as create their own newsletters and emails using text, graphics, buttons, and links using drag-and-drop capability. With Insightly’s bulk email capabilities, these emails may be quickly delivered to prospects or residents.
Insightly acts more as a communication tool than one for service management. For associations or property managers who want to manage service tickets, we recommend Systems that are really simple as the best CRM option on this list.
Observable Characteristics
Create a marketing email template using Insightly (Source: Insightly)
- Task tracking, calendar synchronization, and custom project workflows are all included in the CRM’s project management tools.
- Lead capture forms on the web
- Features such as a built-in phone dialer and call logging
- Invoicing tools are accessible as part of the sales enablement process.
Learn more about Insightly’s features and advantages by reading our Insightly review.
Take a look at Insightly.
How Did We Pick the Top Property Management CRMs?
Property management organizations should be able to adopt CRM systems that are tailored to their individual requirements. Pricing and CRM software features relevant to property management operations, such as tools for collecting payments from tenants, document management solutions for maintaining leases, and lead generating solutions for identifying possible residents, were used to assess the total worth of the product. The product should also be simple to use and provide excellent customer service.
Bitrix24, in our opinion, is the finest overall solution because of its flexibility in terms of property management features. The capacity to accept regular payments, manage contracts, and business management functions for managing human resources and marketing to new residents are among the options available.
The headings below provide an overview of our criteria for selecting the best property management CRM:
40% of the overall score
Price was the most strongly weighted while analyzing the top property management CRMs, since it is often one of the most significant criterion for any small company. We looked at if a free alternative was available, whether different subscription options were accessible, and whether monthly paying was possible.
20% of the overall score
We looked at both general and property management-specific capabilities, such as maintenance ticket tracking, automation for day-to-day property management duties, residential management tools for contract administration, and resident service history.
15% of the overall score
Because the benefits of any program are only as good as their usability, the simplicity of use of the property management CRM is the next most important factor to consider. This was assessed in terms of the convenience with which the CRM could be set up and integrated with other programs, the competence necessary to use the functions, and the intuitiveness with which the interface could be navigated.
15% of the overall score
Excellent customer service and assistance may help you avoid problems while utilizing the platform. Customer service hours and availability of assistance by phone, live chat, and email were considered while evaluating help and support.
10% of the overall score
We looked at what consumers had to say about each property management CRM in addition to direct experience with the suppliers. These factors take into account how consumers feel about a software program based on their evaluations in order to obtain insight into its popularity, simplicity of use, and overall value for the money.
*Percentages based on total score
The “crm for rental properties” is a term that refers to property management software. These programs help landlords and tenants manage their property in a more efficient way. The 6 best property management CRMs of 2021 are listed below.
Frequently Asked Questions
Which is the best real estate CRM?
A: The best real estate CRM is always the one that you can get on your phone, either iOS or Android.
What is CRM in property management?
A: A Customer Relationship Management system is a software program that manages the interactions between companies and their customers. It provides tools for tracking customer information, managing communication with them, finding new customers, understanding what they want from you and more.
How do I choose a CRM for real estate?
A: Selecting a CRM for your business can be difficult, but it is important because it will determine how you book appointments and interact with clients. Some of the most popular choices are ZohoCRM or SalesForce CRM.
Related Tags
- top 10 crm for real estate
- property management software
- best free crm for real estate
- best real estate crm 2021
- yardi crm
