Table of Contents
Managing a restaurant is not easy, especially when there are hundreds of things to do and keep track of. When starting out in the industry, it’s important to know what you need in order for your business succeed. Here is an overview of some essential steps for successful restaurant management that can help set up a solid foundation from which your business will grow.
The “restaurant management 101 pdf” is a guide that provides the basics of restaurant management in 6 steps. It discusses how to set up, run, and manage a restaurant.
To produce a smooth operation, effective restaurant management must balance many various aims and procedures. Daily restaurant administration includes food and labor expenses, inventory keeping, staff training, meal preparation, customer service, and marketing. Here’s a six-step guide to managing a restaurant, complete with suggestions and guidance from seasoned restaurateurs.
What Does Management at a Restaurant Look Like?
Managing the overall health of the company and supervising daily operations are the two primary areas of restaurant management activities. The first three phases on this list—determining expenses, making adjustments to fulfill objectives, and predicting growth—all fall into this category. The latter three—upholding operational standards, cultivating a healthy workplace culture, and emphasizing customer service—are all part of everyday operations management.
These measures are not in any particular order of significance; creating a healthy workplace culture is just as vital as calculating food expenditures. It’s beneficial to think of them as cogs in the same wheel. To keep on track, a high-performing restaurant must be strong in all areas.
Let’s start with the component that restaurant owners and managers may find the most difficult: the arithmetic.
1. Understand the operating costs of your restaurant
A restaurant’s operational budget is impacted by a number of factors. Knowing these operational costs and expenditures, as well as how they affect your company, is the first step in managing a restaurant of any size. Costs, in particular, are more reliable than any other indicator of a restaurant’s health. It’s critical to understand how to calculate these figures, and it doesn’t have to be complicated. To begin, it’s critical to understand the distinction between expenditures and costs.
What Are Restaurant Expenses and How Do You Calculate Them?
Expenses are non-variable payments that must be made on a regular basis. Liquor and business licenses are both expenditures. Rent and utilities are also included. These figures are crucial to understand because they may influence your long-term decisions, but your capacity to alter them on a daily basis is limited. The majority of your costs are the consequence of agreements signed at the restaurant’s inception or that are negotiated and renewed on a yearly basis.
How Much Do Restaurants Cost?
Costs change dramatically, which implies they can be managed. Your cost of products sold is made up of the money you spend on supplies like wine, beer, food, and to-go containers (COGS). Separate from COGS, labor is another expense that may be controlled. Some restaurants monitor labor separately in the dining room, or front of house (FOH), and the kitchen, or back of house (BOH). This gives you a better chance of determining where the most significant changes can be made.
Balancing Restaurant Expenses & Costs
Any restaurant’s money is spent on expenses and COGS. Negotiating a flat rate for monthly energy bills, checking around for the best prices on mandatory insurance policies, or purchasing secondhand equipment rather than leasing it are all ways a restaurant manager might save costs. Restaurant management, on the other hand, is always calculating variable expenses and devising tactics to spend less than the restaurant earns in income.
Restaurant math is a lot like carrying two plates—challenging it’s at first, but you’ll get the hang of it quickly.
COGS and labor are the two most significant expenditures. Let’s start with labor.
Labor Cost
Costs of labor include more than simply the salary provided to hourly workers. Full-time personnel, such as cooks and supervisors, are paid salary, plus overtime, sick pay, vacation pay, payroll taxes, bonuses, and benefits packages. Labor expenses, like all other costs connected with restaurant management, are best stated as a proportion of total sales. In the restaurant business, for example, a daily labor cost of 21 percent to 25% is regarded outstanding.
Calculating Costs of labor
The easiest method for calculating Costs of labor is to add up all of the wages paid and divide that amount by total sales. You may change the timeline from one day to a week, month, or year depending on what you want to learn.
You may want to know the labor cost for the prior week if you want to see whether the new clock-in timings you implemented on the last schedule had an effect. A monthlong period may be more effective for assessing the overall health of the company. Before you enter the numbers into the calculation, double-check that they are from the same time period:
Labor cost percentage = (total salaries / total sales) x 100
The cost of labor may be calculated manually. The wage statistics you want are usually included in the payroll processing reports that your payroll processor sends with your paychecks. You may get the same-period sales figures from your cash register sales reports. Using a high-functioning POS that serves as both a register and a time clock, on the other hand, makes Costs of labor much easier.
Your sales and labor data will be in one place with a well-integrated point-of-sale (POS) system, and you’ll be able to adjust your criteria to build a report to provide precisely the information you need. According to a research by the National Restaurant Association (NRA), over 20% of restaurants in the United States do not have a point-of-sale system. If your restaurant is one of the 20%, obtaining a POS will be the single most important improvement you can make to improve operational efficiency.
A POS system like Revel can provide you with accurate sales data that you can customize to your specific requirements.
In their daily reporting, most restaurants will look at their total labor expenditures as well as separate front-of-house and back-of-house personnel. This helps a manager evaluating labor cost data to see developing patterns in the company and identify areas where the operation may be adjusted to reduce labor expenses.
There are more complicated ways for calculating various types of Costs of labor. Calculating a labor cost by work hour is useful when predicting for the next year. Calculating labor as a proportion of overall operating expenses is appropriate if your restaurant is underperforming and you need a more precise view of where each dollar is going. If you’re not interested in doing more complicated arithmetic, software like Homebase can connect to your POS and compile higher-level figures for you.
Homebase’s free basic edition is basically a scheduling tool. To receive access to in-depth labor reports, you must subscribe to the plus membership, which costs $40 per month. However, if you manage a single restaurant with many labor cost centers, this capability may save you time and money in the long run.
Food Cost
There are two sorts of food costs to consider: food cost per plate and total food cost. Both numbers are helpful in various situations, therefore restaurant managers should know how to calculate them. The easiest way to price your menu is to start with the cost of food per dish. The total cost of food offers you a better picture of your overall profit margins.
calculating the cost of food per plate
Calculating the cost per dish is the easiest approach to find out how much food costs. Per plate food cost may provide a very complete picture of profitability for small restaurants that predominantly offer a single dish, such as tacos or burgers.
To calculate the cost of food per plate, do the following:
- Make a list of every ingredient: A burger’s list of ingredients would comprise a bun, meat, sauces, toppings, and any side dishes such as fries. Even pickle spears must be tallied, so don’t forget about the garnishes.
- The cost of each component is as follows: Let’s pretend you make your own burger patties from beef you buy by the pound. Per pound, a quarter-pound burger yields four pieces. To calculate the cost of one part, multiply the total pound cost of the meat by four. For example, if a pound of beef costs $4 overall, a single burger costs $1 (or $4 for four patties).
- Combine component costs: Let’s suppose our bread, patties, lettuce, cheese, fries, and pickle spear cost $2.75 per plate.
Calculating the cost of meals per plate is simple math.
If your food cost goal is 25%, you’ll know that the menu pricing for this gourmet burger and fries should be $11, as calculated using the following formula:
(Plate price multiplied by 100) / Target food price = Menu price
In this instance:
$11.00 = ($2.75 x 100) / 25
If all this restaurant offers are burger baskets, and they’re priced to match the goal food cost, a restaurant manager may be certain that expenses will stay in line under typical operating circumstances. They can simply predict the quantity of orders on hand based on inventories and identify waste or theft problems.
If the restaurant has $275 in inventory, for example, they should be able to fulfill 100 orders of this burger. If the inventory runs out after 65 orders, the manager quickly realizes that something is wrong. It might be rotten food or a lack of kitchen portion management.
However, many restaurants offer more than one menu item, and the price per plate for a filet mignon dinner and a grilled artichoke appetizer might vary dramatically. Calculating the whole food cost of the organization might give you a better understanding.
On a daily basis, a restaurant manager should be able to calculate overall food costs as a proportion of sales.
calculating the total cost of food
Just like figuring the food cost per plate, calculating the total cost of food begins with the COGS. To get the most useful number here, be sure to subtract any comps or food spillage from the total food sales before figuring the overall food cost percentage.
Overall food cost % = (COGS / Total food sales) times 100
For instance, if a restaurant spent $3,000 on food in a month, sold $14,000, and had $1,500 in comps and food spills, the total food cost for that month would be:
The meal expense is 21% higher without the $1,500 in comps and spills. Some spills and comps are unavoidable. It’s excellent customer service to provide a free appetizer to a visitor who has waited a long time for their main. However, it’s best to employ comps sparingly. If comps are often smoothing over a customer service problem, it is typically an indication that the management team needs to strengthen the business in that area.
Don’t Forget About Beverage Prices
Beverage expenses are calculated using the same fundamental technique. Separate your beverage COGS and sales by liquor, wine, beer, and nonalcoholic beverages to obtain the most thorough view of your business. Calculating each of these total expenditures individually will reveal where your organization has the most room for improvement.
It’s essential to mention on your invoices what category the things you’ve bought will be utilized for to guarantee that your pricing is correct in a bigger business. If lime juice is bought as an ingredient in guacamole, for example, it is a food expense. However, if it’s used to create margaritas, it’s a liquor expense. When it comes to calculating food and beverage expenditures at the end of the month, categorizing things as they arrive can save you hours of stress and help you know where to make improvements.
Separating your beverage prices from your total food costs might help you uncover cost-cutting options.
2. Make adjustments to your operation to meet your goals
Owners and managers often set daily operational objectives for labor and food costs based on a prediction of projected sales. Because every restaurant is distinct, you may find that your own goals are varied as well. These figures represent the proportion of total income that you can spend on goods and labor while still making a profit.
A excellent place to start is with some industry-wide norms.
- The cost of food ranges from 21% to 30%.
- Between 25% and 30% of the total cost of production is spent on labor.
- Costs of prime (food + labor): 55% and 60%, respectively.
- 30 percent of expenses
“The fundamental guideline of restaurant profit is 30/30/30/10: 30% cost of goods sold, 30% labor, 30% costs, and 10% profit.” —Restaurant365’s Marc Cohen, CSM
When it comes to keeping expenditures under control and meeting goals, one of the most effective ways to do so is to boost revenue. “All sin is fixed through sales,” Cohen says.
Small efforts may be taken to increase sales. Training your order-taking employees to propose particular, supplementary menu items to consumers may sometimes be as easy as that. In a full-service restaurant, asking your server staff to add an appetizer or dessert to their orders throughout a shift is an approach that typically succeeds. If your staff is committed to the challenge, you should notice an increase in sales. Managers may add upselling prompts immediately at the point of sale using a contemporary POS.
Controlling Costs of labor
Assume your food expenses are within reason, but your labor expenditures are frequently out of line. On the other hand, your labor standards are excellent, but your food costs are exorbitant. A restaurant management may take certain specific initiatives to influence Costs of labor or food costs in particular.
Utilize technology to make schedules more efficient.
Your staff’s shift start timings should correspond to the busiest hours at the restaurant. A POS system can quickly display you your hourly sales, making this technique a breeze. Employees that log in early for planned shifts will be prevented by a POS that syncs with your scheduling software. It may not seem like much, but if your workers arrive 5 to 10 minutes early every day, it may add up to thousands of dollars over the course of a year.
Staff may easily express their availability and swap shifts using a scheduling system like Homebase.
Change the way you provide service.
The quick service restaurant (QSR) model, in which customers order at the counter, pay in full, and then wait for their meal, is the fastest-growing restaurant type. In certain circumstances, QSR restaurants provide diners with a number to take to a table and have the meal delivered to them by service employees.
Giving clients pagers that tell them when their meal is ready and allowing them to pick it up from a service window themselves is another idea. This kind of model simply has one hourly labor cost center, which may assist keep expenses low.
Your Team Should Cross-Train
Cross-training makes it less likely that you will be short-staffed when an employee is sick or late, in addition to allowing you to cut employees when business slows. Cross-training is likely the most effective strategy to cut Costs of labor in the rear of the home as well.
Distribute sidework assignments throughout the day (and Week)
Non-service related duties that must be undertaken to keep the restaurant functioning are referred to as sidework in the restaurant business. Cleaning reach-in refrigerators, folding napkins, polishing glasses, and arranging the dry storage area all fall under the category of sidework. These chores may be completed during service lulls, enabling you to save labor hours at the start or end of a shift.
Break Penalties and Avoid Overtime
Employers must pay time-and-a-half if their workers work more than 40 hours in a workweek, according to federal law. For hours worked in excess of eight in a day, several jurisdictions mandate time-and-a-half compensation. In certain areas, businesses must pay a full hour’s compensation to employees who do not take a planned lunch break as a penalty.
To prevent fines, check your local labor regulations and maintain track of the hours your crew works. These are unnecessary costs, and the best restaurant operators plan ahead to keep their operations running smoothly.
Payroll Liabilities Should Not Be Ignored
To cover payroll taxes, unemployment taxes, and workers’ compensation insurance, employers need budget an extra 10% over the cost of employees’ salaries. If you want to keep within a 30% overall labor cost range, your daily overall labor expenses should be 20% or below. Because kitchen employees receive a higher hourly rate than front-of-house employees in most establishments, it’s not unusual to see daily labor expenditures split 12 percent in the kitchen and 9 percent in the dining room.
When business slows, cross-training your employees will help you to reduce labor hours.
Food and Beverage Cost Containment
Reducing the expenses of food and beverages is just as crucial as controlling Costs of labor. Controlling food costs requires the participation of your whole team. Food cost may be influenced by the management making orders, the prep cook storing fresh deliveries, and the chef or bartender producing the final meal or drink for guests. On a smaller scale, any employee who walks into a walk-in refrigerator or a dry storage space has the potential to deteriorate, spill, or shrink a restaurant’s goods.
Spillage and spotting should be avoided.
It is critical to sell perishable goods before they go bad. By covering all food and beverage products, labeling them with the use-by date, and storing them according to FDA food storage requirements, the kitchen and bar staff may assist prevent deterioration. Most health agencies recommend “First In, First Out,” or FIFO, which means that new things should be placed behind older ones so that those closest to spoiling are utilized first.
Spillage is the polar opposite of spoilage. Spillage is the term for products that have been prepared but are unable to be served or sold. These are frequently blunders, such as steaks that were not cooked to the proper temperature or drinks that were not enjoyed by the consumer. Staff taking orders, whether at a counter or at a table, may assist reduce spills by correctly answering inquiries regarding the menu items and avoiding inaccurate POS rings.
If a client with a gluten allergy is told that the burrito is gluten-free when it isn’t, the restaurant will lose the cost of the item as well as the work involved in preparing it. When an order taker rings in a Steak Entree for a client who requested a Steak Sandwich and does not discover the mistake before the item is prepared, the same thing happens.
Aside from raising sales, the most effective way for a restaurant manager to decrease food and beverage expenditures is to precisely monitor inventory. Restaurant management can monitor menu expenditures by dish, down to the component level, using a well-integrated POS system like Revel Systems Restaurant POS. With the press of a button, it can also display you real-time running sales totals, orders, and per-dish expenses.
The basic system for Revel Systems Restaurant POS includes in-depth inventory tracking.
Know Your Inventory Haves & Needs Each Day
You can’t cook or serve food that you don’t have on hand, but you also don’t want to purchase too much inventory, particularly perishables. The inventory required to fulfill daily demand is referred to as “par” in the restaurant sector. Managers can ensure stock levels in line with daily sales through accurate inventory inspections and sales forecasts.
“A restaurant’s predicted sales levels must be closely monitored. I can estimate my demands and acquire the right quantity of food if I have a solid understanding of how many meals will sell on a particular day.” —Art Institute of Houston Chef Michael Bargas
Regular inventory counts, particularly on fresh goods, assist monitor par levels and avoid over-ordering. A weekly inventory count may be more useful than a monthly count for smaller firms with limited margins. Weekly inventories enable you and your team to have a thorough understanding of your physical inventory. If food theft is causing a price increase, a weekly inventory can assist identify when the goods is vanishing and signal to any would-be thieves that the supply is being closely monitored.
You may inventory just your top-selling products, or the ones that are most likely to “walk away,” if you don’t have the energy to prepare for a complete physical inventory count every week. If your restaurant sells reserve wines, top-shelf spirits, expensive pieces of meat, or bottled ready-to-drink drinks, it’s a good idea to count them regularly and make sure the actual count matches the predicted total in your POS or inventory software.
3. Use logs and forecasts to plan for growth.
You’ve calculated all of your food and labor expenses. You’ve taken inventory before. You’ve got spreadsheets on spreadsheets on spreadsheets on spreadsheets on spreadsheets on spreadsheets on spreadsheet Now is the moment to use all of those statistics to build proactive strategies rather than reactive ones in order to tackle the difficulties ahead.
“The best method to keep expenditures under control is to predict, establish targets, and put in place a mechanism to track those goals in real time.” Effective ordering and scheduling need accurate forecasting. Knowing how much money comes in must certainly determine how much money goes out.” —Cohen
If you’re concerned that your restaurant’s management won’t be able to keep up with all of this information, you’re not alone. According to a survey conducted by Turning Data into Knowledge, one out of every three restaurants in the United States is understaffed at any one moment at the management level. Some of the turnover is due to rising restaurant management expectations.
Small restaurant proprietors would be well to invest in a well-functioning POS system to handle sales, labor, and performance indicators. It may assist teams in reducing their administrative load.
Restaurants may retain managers by using technology to lessen administrative burdens.
Communicate via daily manager logs
A daily shift record is completed by well-run restaurants with an eye on profitability and shared with the owners and management team. If there are numerous managers working throughout the day—for example, one in the morning and another at night—each management fills out the section of the log that corresponds to their shift. These reports serve as the foundation for management meetings held weekly, monthly, and annually.
The following items should be included in a daily shift record shared by managers and owners in the front and back of house:
- Day-by-day sales projections
- Actual day-to-day sales, broken out into food and beverage categories
- Dollar figures for bonuses and spilling
- The number of visitors is important.
- Examine the average
- Costs of labor
- Notes on anything unusual, such as huge parties, unusual weather, road closures, personnel difficulties, or anything else that may have had an influence on sales.
- Notes about inventory, such as any products with low supply or those that are due to be delivered the next day.
A daily report should search for chances to celebrate accomplishments in addition to the dry facts and data. Is the team on track to meet the day’s sales goal? Did the kitchen have quick turn-around times? Were you able to get a few of the day’s consumers to reply to the ad you placed with a local theater?
Also, keep an eye out for ways to improve. Are clients perplexed by the description of a new item on the menu? Is there a draft coming in via the front door? Last but not least, provide any information that will be useful for the following shift. This might be anything from a kind reminder that two servers have switched shifts to a request that the patio furniture be covered if it’s raining.
This template may help you create a daily shift record if your restaurant doesn’t currently have one:
Obtain a copy of Excel or a Google Sheet by clicking on the links below.
This is another area where technology may assist you. A management log feature is becoming available in cloud-based POS and applications like Homebase, which pulls sales and labor information straight from your POS. At the end of the day, this may save time for a restaurant management. He or she may be in the restaurant, guiding the personnel to guarantee a strong and efficient closing, rather than gathering sales and labor numbers from several applications.
Manager log tools are integrated into certain POS connections, such as Homebase, to enable your team interact.
Use Manager Meetings to Identify Trends & Create Forecasts
Weekly and monthly manager meetings should survey the daily reports alongside profit and loss statements (P&L) to identify trends in the restaurant. A regular meeting of the management team, even if it is only two people, is the best time to make plans and set goals for the upcoming weeks and months ahead.
Teams should review the following at these meetings:
- P&L statements: Many restaurants find it helpful to compare apples-to-apples by running their profit and loss reports on a 7day week, and a 28-day cycle to avoid inflated numbers for months that have more Fridays and Saturdays. An abbreviated weekly P&L review helps your team keep track of trends and make adjustments.
- Future operational changes: On Valentine’s Day, you may need to adjust the floor design to accommodate more tables for two or shut a section of the restaurant for a private celebration. Make sure that everyone in your management team is aware of the upcoming changes and understands their responsibility in ensuring that everything runs well for the rest of the team.
- Looking for forthcoming local and national events that connect neatly into the concept of your restaurant is a simple method to plan restaurant promotion. Before wedding season, a family-style Italian restaurant with a big private dining room would wish to promote at a local bridal fair. National Margarita Day or National Taco Day would be ideal opportunities for a Mexican eatery.
- Local Partnerships and Philanthropy: Creating a feeling of community at your restaurant by partnering with local companies is a terrific way to do it. Sponsoring a local minor league team is another example. Nonprofit fundraisers such as Alex’s Lemonade Stand or No Kid Hungry are excellent opportunities to work with local businesses.
- Forecast future sales and cost targets: Sales and business forecasts for the following week or month should be discussed at every management meetings. Meetings should conclude with plans for meeting objectives and increasing sales in the next week.
Your management team should meet on a regular basis to keep everyone on the same page.
All big restaurant and hotel companies use forecasting as a tool. Modest restaurants may believe they lack the resources to generate reliable projections, or that their operations are too small to warrant them. Forecasting, on the other hand, is essential for making large purchases and expanding your business.
In its simplest form, forecasting is looking at your past sales, guest count, and Costs of labor to find patterns that might apply in the future. You might notice that on the previous four Saturday nights, you sold 50 pork chop entrees. So, you’ll want to be sure to have enough meat delivered on Friday to maintain that momentum. Your previous scheduling reports might show that you have the most requests off on Sundays. If your restaurant is busy on Sundays, you will want to be sure that any new hires have availability to work on Sundays.
There are more complicated approaches to predict, just as there are in many other aspects of restaurant administration. The more complicated the prediction is, the more information it can provide. If the idea of predicting sounds intimidating, start small. Examine your previous week’s sales and labor and utilize that data to guide your decisions for the next week. Once you’re satisfied with that information, try predicting future ordering requirements using invoices from past weeks. Forecasting may be simplified with the use of some of the top restaurant software and solutions.
The capacity to observe the operation around them is the greatest gift that all of this monitoring and evaluation can provide a restaurant management. Observing the operation will swiftly lead to the identification of patterns, and subsequently the ability to make split-second judgments in the heat of the moment. The greatest restaurant managers are so good at seeing trends and controlling operations that predicting becomes second nature to them.
Forecasting future sales is crucial, but it doesn’t have to be difficult.
4. Checking Standards on a Daily Basis
When it comes to recognizing changes, it’s crucial to pay attention to both the actual goods in the restaurant and the numbers on a website. Each shift begins with a comprehensive tour of the restaurant by high-performing restaurant managers. A daily walk through from the kitchen to the front door is the easiest way to detect little problems like refrigerators fighting to remain cold or burned-out lightbulbs in the dining area before they become a customer service issue or affect your health department rating.
” It’s critical to search for apparent issue areas or safety dangers whenever you undertake a walkthrough. Water or dirt on the floor, a broken light, or a door that isn’t completely shut are all visible, but it’s also crucial to keep an eye on staff and their workstations. Is it maintained clean at the stations, is there food cross-contamination, and are there products in the temperature danger zone that shouldn’t be? A typical concern is leaving frozen objects out on a table rather than placing them under cold running water. Are there enough cutting boards for the workers, as well as garbage cans that aren’t overflowing? Walking around the kitchen on a regular basis to make sure the fridge is operating correctly can also assist avoid spoiling.” —La Valencia Hotel’s Chef Timothy Ralphs
When strolling around the restaurant, a restaurant manager should keep the following principles in mind:
- Local health code: Your local department of health’s.gov website will provide all of the information you need concerning local codes. Check that all of your handwashing stations have hot running water, soap, and hand towels, and that your refrigerators and freezers are chilling to the appropriate temperature on a regular basis.
- Local fire code: Your local fire department will have rules that are relevant to your location. In general, make sure your smoke alarms are unblocked and operating, that you have fire extinguishers in specified areas, and that all of your emergency escape routes are clean of debris and unobstructed.
- Labor code: Each place has its own set of labor codes. Some states require companies to pay employees for “on-call” shifts, while others demand a minimum of 12 hours between one shift and the next. At the start of each shift, have a look at your staffing plan. Examine the situation for possible overtime, break penalties, or rest time infractions. Bring in or release any workers who are scheduled to be “on-call” as soon as feasible.
- Restaurant standard operating procedures (SOPs): These are the guidelines established by your restaurant’s ownership and management team. These make sure the dining room is set up the way you want it, the server stations are filled with the things you want, and the kitchen stations are stocked the way you want them to be.
A printable checklist of some critical items that a restaurant manager should check every day is available here. If required, you may amend your local health codes and personal SOPs. After a few weeks of following a checklist like this, managers frequently find that the checks become automatic.
Obtain a copy of Excel or a Google Sheet by clicking on the links below.
A daily walkthrough is a terrific time to welcome everyone of the team members you will be working with that day, in addition to checking refrigerator temperatures and fire exits. It may serve as a solid basis for sustaining a strong team culture, which leads to the following phase.
5. Ensure that your employees are well-trained and motivated.
“Recruiting and maintaining personnel” has been the top problem for NRA members for the previous two years. Restaurant management must include tactics for inspiring and equipping employees with the resources they need to succeed. A complete training program, flexible scheduling software, or something as basic as providing frequent, direct feedback are examples of such tools.
It’s critical to teach your personnel how to serve in your restaurant’s manner.
No restaurant is too small to benefit from a training program. If you don’t know where to begin, think about each job in the restaurant and write out what a normal workday looks like for them. If your management team is short on time, you may delegate this work to a star hourly performer on your team. You may build a simple checklist based on these ideas to guarantee that you or one of your star employees walks new recruits through every important activity.
Most cloud-based POS systems enable you to offer new employees a restricted login that allows them to place practice orders and self-train on the system without storing any data. If you use integrated applications for scheduling and personnel administration, they usually provide training films that walk your employees through the steps of posting their availability, requesting time off, and making time card modifications.
Training is a continuous process rather than a one-time event. A excellent training program is one that is never-ending. Holding a staff meeting at the start of each shift is the most easy approach to integrate training on a daily basis. This should be a chance to update menu knowledge and have everyone on the same page with daily specials or 86’d products. A preshift meeting is also an excellent chance for public praise and appreciation, as well as setting team objectives and brushing up on POS or scheduling software best practices.
“I believe in creating a great atmosphere to drive my employees.” That means I strive to learn as much as I can about my employees and connect to them as coworkers first. Second, I strive to use that foundation of mutual respect and understanding to motivate others. I also believe in correcting in the moment rather than debating afterwards.” —New School Consulting’s Lucy Stewart
There are a few basic techniques to keep employees motivated and train them on a regular basis:
- Correct like a coach: Don’t get upset if you perceive an opportunity for one of your employees to develop. It’s advisable to presume that he or she has no idea how you want a job completed. Approach your employees as if you were a coach assisting them in reaching their greatest potential. Make sure you explain why you made the change. “We use one door to enter the kitchen and another to depart it so that people don’t run into one other,” as in “We use one door to enter the kitchen and another to exit it so that people don’t run into each other.”
- Perks to offer: A popular benefit is a basic employee discount of 20% to 30% off. Some restaurants have a weekly or monthly employee lottery in which the winner receives a supper for two at the establishment. The whole staff, from dishwashers to line cooks, is included in this lottery. A bonus like this enables your employees to visit the restaurant as a guest and learn directly how their job affects people on a daily basis.
- Set aside time after a hectic season, such as the summer tourist season or the holidays, to celebrate your victories with the whole crew. It’s an excellent idea to go on a slow Sunday or Monday night. Close the restaurant for the evening, bring in some refreshments, and show your staff that you were aware of and appreciated their efforts throughout the busy periods.
Building a pleasant work culture is essential for a successful restaurant in a competitive labor market. The majority of restaurant employees who give notice depart to work at another restaurant, according to the same NRA research. It costs a firm 33 percent of an employee’s pay to find a replacement, so maintaining a healthy work culture to retain staff is plain smart business.
6. Pay attention to customer service.
Your employees aren’t the only ones that demand a restaurant manager’s attention on a daily basis. Of course, there are the consumers to consider. Most restaurant managers will walk a circuit from the front desk to the dining room, bar, and kitchen during busy service, as each station suffers a surge in service. Circulating in this manner allows the manager to engage with all of the visitors and be accessible to fix any concerns that may occur throughout the shift.
Restaurant managers that are effective are always on the go.
When the restaurant is busy, a good restaurant manager will do the following:
- The following items may be found in the dining room: Make it a point to engage with everyone of the restaurant’s customers, or “touch tables.” A good table contact is brief and courteous, and it allows visitors to express themselves without being invasive.
- Is accessible to the staff: Restaurant management necessitates a desire to assist in any way that is required. If the kitchen is overburdened, the restaurant management may intervene to speed up the process. If the bartenders are overworked, the management may serve beer and wine orders so that they may concentrate on cocktails.
- Personalizes service errors: According to research, 75% of clients will return after a bad encounter if they believe their complaint was addressed properly. If an unpleasant encounter is not addressed or handled properly, just 10% of consumers are likely to return.
- When to comp and when to void items: Any food or beverage that is prepared should always be a “comp” in your POS to keep your expenses in check and your inventory correct. The only objects that should be canceled are those that were never created.
- Comps are used sparingly (and with care): Because liquor profit margins are substantially larger than food sales margins, it makes financial sense to deliver a free round of drinks to a group that has had a bad experience. Giving free alcohol is, however, forbidden in several states. Before you comp booze, be sure to verify your local liquor rules.
There are still methods to wrap up loose ends with customer service once the dining area is empty. Mistakes and miscommunications will inevitably occur throughout each shift. A restaurant manager must take the time to listen to their feedback and adapt the business accordingly. Taking the time at the conclusion of each shift to “button up” the operation is the best approach to achieve this.
Following the departure of the visitors, the restaurant management should:
- Complete a daily shift log: At the present, a full report will be most useful for evaluating during management meetings. Consistent recording will help you see patterns, allowing you to better service your customers and employees.
- Check your social media accounts: 36% of customers utilize social media to vent their frustrations. Check your restaurant’s social media accounts often and answer wisely.
- Coach employees: Follow up with all employees that were engaged in bad client encounters. To assist them in improving, provide instruction and coaching.
- Check for sidework completion: At the conclusion of their shift, many restaurant managers do the same walkthrough they performed at the start. A good closure ensures that your opening staff members are accessible to serve clients the following day, rather than being tasked with stocking and cleaning activities that might have been completed the night before.
Customer service is a component of almost every restaurant management duty. Keeping the space clean and safe, training and motivating your employees, ensuring that all of your operational systems are up to date, and having enough inventory on hand to satisfy guest expectations are all important aspects of providing an outstanding visitor experience.
A foresighted restaurant management also considers how developments outside of their establishment may affect their ability to operate in the months and years ahead. Keeping up with industry news might lead to possibilities to form bonds with coworkers at other locations. Informal get-togethers with other restaurateurs in your area may help you establish a sense of community while also brainstorming ways for navigating the issues that will impact everyone’s company.
Creating a network of other restaurant managers may boost your morale and help you see industry trends.
Top Restaurant Management Challenges for 2020
While it’s vital to evaluate the trends that are arising in your particular restaurant, it’s also beneficial to be aware of the wider trends that are affecting the restaurant industry as a whole. These are some of the anticipated restaurant business trends for 2020 and beyond.
- The retention of employees will be a top priority: Fast-casual restaurants already have a 100% worker turnover rate, and there are few signs that this trend will change anytime soon. The tendency of high turnover extends to management, with one out of every three restaurants understaffed at the executive level. Restaurants around the nation will need to discover cost-effective ways to retain employees or develop technology solutions to fill in the holes in their operations.
- The market for plant-based meat will heat up: There were nationwide shortages when fast-food chains put Impossible beef on their menus in early 2019. Agricultural producers are now putting more money into the development of plant-based meat alternatives. Plant-based meats are consumed at least once a month by 72 percent of millennials with children, who are under the age of 40.
- Delivery sales will eclipse on-premise sales: The millennial generation is driving this trend, with 74% saying they would order delivery from a table service restaurant if it was available. Delivery sales are predicted to expand three times faster than on-premise sales during the next several years. As a result of this transition, the restaurant business is undergoing fast changes, including the advent of ghost kitchens.
Conclusion
Many moving pieces make up a good restaurant business. Understanding your expenses, monitoring every factor that impacts them, then implementing systems and educating personnel to achieve a high level of customer service is the first step in learning how to operate a restaurant. A restaurant may develop via intelligent marketing methods if it has a good operation and qualified employees.
Sales, pricing, inventory, and employee activities may all be controlled manually in micro-operations. A well-functioning POS system is a great tool for preparing for expansion since it allows you to see and control a wide range of operational data such as ingredient-level stocks, automated buying, seating management, staff performance, and comprehensive company reports.
The “restaurant operations management” is a process that includes the following 6 steps:
1. Plan, 2. Budget, 3. Develop, 4. Operate, 5. Close and 6. Update records of operation
Related Tags
- restaurant management books pdf
- introduction to restaurant management
- restaurant management guide
- restaurant management pdf
- restaurant management definition