Top 20 Real Estate Farming Postcard Examples & Templates

In the digital age, there is no shortage of information at our fingertips. This includes real estate investment tips and advice from experts who have been in this industry for decades.
The following postcard examples are a sampling of what you can include to help your potential investor or homeowner see that you’re an experienced professional with experience managing businesses, properties, or other investments.

The “examples of real estate cards” is a list of the top 20 Real Estate Farming postcard examples and templates. The list includes information on how to use the cards, what they are used for, and their features.

When employing real estate farming postcards for lead generation and brand awareness in a certain place, consistency is essential to guarantee that your services remain top of mind. Your agricultural postcards should feature audience-engaging content like market data and statistics, seasonal greetings, useful buyer and seller suggestions, and more, in addition to prominently displaying your brand and contact information. Check out these 20 unique real estate farming postcard samples and templates for inspiration, as well as instructions on how to utilize them to produce and nurture client leads and referrals.

VistaPrint is an excellent choice for realtor postcard farming. There are hundreds of preset templates with a variety of real estate postcard ideas, the platform and design editor are simple to use, and if you get lost, it offers branding and design services. VistaPrint also provides a comprehensive range of direct mail marketing assets, including real estate farming postcards, business cards, brochures, and customized realtor pop-by presents.

Visit VistaPrint for more information.

The best 20 real estate farming postcard samples with great lead generating and marketing concepts are as follows:

1. Use Real Estate Farming Postcards to Introduce Yourself

Etsy is the source of this image. 4 x 6 inches

If you reside in a farming community, presenting oneself as a neighbor might naturally inspire others to seek guidance. It shows that you know the local market inside and out, that you can be accessible to customers at a moment’s notice since you live nearby, and that you, like the present homeowners, are invested in building a great atmosphere in the neighborhood.

If you don’t live in the region where you want to farm, you may still present yourself as a neighbor if you mingle locally or like activities in that area as a way to engage with the community. Regardless, here is an example of how to present oneself as a local real estate specialist using a basic postcard design.

2. Make Knowledge Available for Free

Big Block Realty is the source for this information. 6 x 9 inches

This real estate postcard idea is perfect for inviting homeowners who are on the fence about selling or purchasing to an event where they can learn more about the process and see whether the timing is appropriate. It addresses common concerns among homebuyers, such as being prequalified and how current market developments may effect buying and selling transactions. For increased reach and lead sharing, it’s co-sponsored by a realtor and a mortgage lender.

Furthermore, the title indicates that there are real estate fallacies in order to spark interest in attending. Giving information without expecting a commitment or anything in return is advantageous to folks considering buying or selling a house, and it typically sets you up for future lead conversion. Also, providing refreshments and door prizes is usually a good way to get people to RSVP and show up.

3. Offer an opportunity

Pinterest is the source of this information. 4 x 6 inches

The term “opportunity knocks” conveys a sense of urgency, prompting prospective sellers to contact you for further information, such as what kind of offer your buyer is willing to make. It means you have buyers eager to conduct a quick, painless transaction with sellers for the best possible price.

This is one of the greatest realtor farming postcard examples for demonstrating the guarantee you provide for sales listings. With complete contact information and a headshot that gives a name to a face for possible customers, it’s simple for sellers to reach out. This is a terrific approach to farm for additional real estate listings among homeowners while also successfully demonstrating your worth as a real estate agent.

4. Free Farming Postcards for Realtors for Home Valuation

Size: 4.25 x 6 inches Source: Real Estate Marketing Magazine

Sending postcards providing a free house value to homeowners who are or may be interested in selling is another approach to farm for sales listings in your real estate specialized region. This sort of real estate farming postcard has a clear call to action to entice consumers and sellers to take action. Even if a homeowner is not seeking to sell right now, seeing a value may pique their interest in continuing the dialogue.

If not, you’re still cultivating brand recognition, perceived competence, and laying the groundwork for future collaboration. This postcard may also appeal to sellers who aren’t tech-savvy or aren’t aware of alternative methods to assess their own property value online. Giving a free incentive with no strings attached is a great method to create leads and establish yourself as a successful realtor.

Postcard with Market Updates No. 5

PostcardMania is the source of this information. 4.25 x 5.6 inches

Most homeowners want to know how their houses compare to those of their neighbors and properties in the neighborhood. You may boost your chances of engaging with potential customers by sending a postcard to your agricultural region with current market information. Furthermore, it demonstrates that you are really interested in and knowledgeable about adjacent properties as well as the entire local market.

The above example also demonstrates how you may target various audience groups within your agricultural region by offering details such as the number of bedrooms and bathrooms, square size, and pricing. These variables may encourage a receiver to contact you to self-identify as a fresh lead or to dismiss the information if it does not satisfy their search criteria. To match the location you’re farming, you may adjust a variety of data settings.

Increasing your real estate lead generation efforts by using direct mail and web advertising is a tried and true method. In reality, out of 6,000 postcards sent, this PostcardMania postcard generated 219 prospective buyer leads (a 3.65 percent return, far higher than the 1 percent to 2 percent often expected from direct mail). PostcardMania can not only help you design your postcard, but they can also monitor your performance and produce Google and Facebook advertisements that match the style of your postcard.

Go to PostcardMania.com.

6. Provide a discount or a fee reduction

PostcardMania is the source of this information. 4.25 x 5.6 inches

This postcard conveys a number of possible competitive advantages. For starters, since the seller often pays the broker fee, asking a lesser commission may help you get more sales listings. It informs customers that the selling price has not been exaggerated to cover a higher fee.

This postcard also highlights the significant marketing services that come with choosing you above other realtors, as well as your areas of expertise (probate and trust sales). Any of these qualities might attract leads to contact you for additional information.

7. Use an infographic to get people’s attention.

Big Block Realty is the source for this information. 5.5 x 8 inches

This infographic-style postcard catches recipients’ attention with its eye-catching visuals and relevant data. Although there is no particular call to action, it directly answers issues that purchasers have when making a purchase and indicates that you have a strong knowledge of what they want. Similarly, if you live in a community that checks a number of these boxes, it may be a motivator for potential buyers to contact you when it’s time to sell.

8. Inspire a sense of wonder.

Size: 4 x 6 Source: Lighter Side of Real Estate

Fun and inventive real estate postcard ideas may help you expand your company in addition to the standard real estate marketing text and pictures promoting a property or bragging market figures. This real estate farming postcard sample piques people’s interest while also showcasing your agent individuality. The front will pique people’s attention, and you may fill the back with information like your contact information, intriguing statistics, and a quick response (QR) code that directs them to your website.

This might also be used as a farming postcard for tenants who share a wall with their neighbors and are unaware of what they did the night before. Use the back of the postcard to send a message to your target audience while also include your contact information.

9. Affects the Heartstrings

Postal Realtor is the source. 4 x 6 inches

Postcards with children may have an effect in family-oriented communities since it links to their daily existence. While there is a reference to families in this, it is essentially aimed towards house sellers who are searching for a property value based on a humorous picture.

The realtor’s phone number is prominently written on the front of the postcard, making it simple to contact them. You may also include a link to a real estate landing page where readers can fill out a webform to get a free house value, text your phone number, or email address.

10. Be Resourceful

Your Real Estate Genius is the source for this information. 4.25 x 5.6 inches

Another fun and smart agricultural postcard for realtors that reflects your personality as a real estate agent is this one. It’s eye-catching, and the image’s wit makes it memorable to potential customers, but it also transmits the concept of excellent service as your value offer.

11. Use testimonials to draw attention to your services.

Help-U-Sell is the source of this information. 4.25 x 5.6 inches

Positive feedback from previous customers is one of your most valuable assets when it comes to attracting new clients in real estate. This style of postcard inspires confidence in sellers who want to go through a tough procedure as quickly as possible. They’re also useful for marketing to expired listings or for sale by owner (FSBO) leads, whose owners may be jaded or hesitant to deal with an agent.

Testimonials play a big part in deciding who to deal with, particularly when it comes to big-ticket purchases like a house or a piece of land. One of the most significant financial transactions a person will ever make is real estate, and they want to deal with someone they can trust.

12. Create Real Estate Farming Postcards That You’ll Want to Keep

Direct Color is the source. 4.25 x 5.6 inches

Unfortunately, direct mail advertisements sometimes end up in the recycling bin or the garbage. If you supply material worth preserving, prospective customers will have a reason to preserve it and may even put it on their refrigerator as a reminder. As a present from the agent, this realtor agricultural postcard contains a simple recipe. While it is not a direct marketing message, it is an efficient approach to keep in contact with potential leads or previous customers.

13. Send Greetings for the Holidays

M. R. Danielson is the author of this article. Advertisement Dimensions: 4 x 6

The holidays are a fantastic time to send real estate agricultural postcards to remain top of mind, increase brand recognition, and personalize your marketing. Holidays give another subject of discussion, and postcards like these are a great chance to prospect for new customers, ask for recommendations, and reconnect with old ones.

With the aid of a lead generation marketing software like Market Leader, you can automate your holiday outreach. It facilitates contact engagement by allocating each contact to a distinct marketing campaign. Market Leader can then automate the printing and sending of your postcard campaigns, even those for recurrent yearly holidays, saving you a lot of time and work. To understand more, read our Market Leader assessment by an expert.

Market Leader may be found on the internet.

14. Use Animals to Attract Attention

Direct Color is the source. 4 x 6 inches

Clients that are animal lovers would appreciate postcards featuring pets, particularly when accompanied with a witty slogan like the one above. Furthermore, although this agricultural postcard may appeal to present or prospective pet owners, it also conveys a vital warning about dangers that a homeowner may be unaware of. This is a good technique to identify expired listings or market to FSBO listings, first-time sellers, and house sellers in general.

15. Use Real Estate Farming Postcards to Create Urgency

ReaMark is the source of this information. 6 x 9 inches

When sellers see a postcard with this sort of information and a call to action, they may respond immediately. The postcard communicates a “act now before it’s too late” fear of missing out (FOMO) message. This emotive selling technique might entice potential customers to contact you straight away to learn more. Furthermore, the postcard’s design gives a feeling of movement and urgency by using vibrant colors that stand out against the black backdrop.

16. Farming Postcards to Showcase Your Portfolio for Realtors

Communication Squared is the source of this information. 6 x 11 inches

Postcards that have just been advertised or sold may also be an important element of your agricultural postcard campaign. Showing your portfolio to potential buyers and sellers offers them an indication of the kind of properties you often represent. In terms of quality, branding, content, and photography, these postcards reflect the sort of promotion you deliver to prospective seller listings.

17. Earn Their Faith

ReaMark is the source of this information. 4.25 x 5.6 inches

By emphasizing your professional knowledge and ideals, this postcard design invites buyers and sellers to contact you. It’s ideal if the agent lives in the same neighborhood as the farm, appreciates the importance of loving where you live, and recognizes the need of a trustworthy real estate agent for homesellers.

The postcard also includes a crucial incentive: free consultations for buyers and sellers. While the picture on this postcard is secondary to the content, the colors you choose in your marketing materials should be considered since they might create sentiments or emotions. Shades of blue, for example, are often employed in branding to indicate trust and induce relaxing sentiments, supporting the postcard’s message (trust, expertise, and so on).

Real estate agents who aren’t well-versed in these complexities can consider hiring branding experts, such as Fiverr freelancers. To create postcards, flyers, business cards, logos, and more, you may use Fiverr to find a branding or graphic design freelancer that suits your goals and budget. Make use of their professional knowledge to improve the brand and marketing materials for your real estate company.

Visit Fiverr.com for more information.

18. Generate Referral Leads with Farming Postcards

Long Hill Homes is the source of this information. 4.25 x 5.6 inches

Requesting a lead in a certain area directly is an excellent approach to generate referrals. Additionally, recommended leads are 30% more likely to convert, have a greater lifetime value, and are more likely to refer new leads to you.

Through icons at the bottom of the postcard, this postcard example highlights your real estate marketing talents and knowledge. This may produce seller leads who are interested in the services stated on the card as well as those who are looking to sell fast. You might enhance this postcard by giving a reward to those who send you a recommendation.

19. Break the ice with humour

Direct Color is the source. 4 x 6 inches

Humor attracts attention and encourages participation, and getting people to laugh enhances the probability that they will think favourably of your company. This postcard informs seller clients that finding purchasers is simple when they deal with a knowledgeable agent. Your contact information is prominently displayed on the front of the card, ensuring that prospective customers know how to contact you.

20. Provide monetary incentives

My RE Postcards is the source of this information. 4.25 x 5.6 inches

Offering a rebate, like lowering your fee, may be a competitive advantage as well as an incentive. This postcard is intended for real estate brokers, brokerages, and investors who are looking for customers who are selling multi-family properties. It relates to frequent challenges that multi-family property owners face, displays empathy, and provides a substantial refund to entice potential owners to contact them. You improve the odds of potential consumers contacting you by promising to relieve their pain points and giving a refund.

5 Real Estate Farming Postcard Templates (Ready-to-Use)

Creating the greatest agricultural postcards for realtors and sending them to potential leads is simple when you use readymade templates, and it can be done in a matter of minutes. These real estate farming postcard templates let you to fill in the blanks with your contact information, logos, photographs, and content. You’ll have a wonderfully crafted postcard even if you’re not extremely design-savvy.

While you may print them yourself, you can save time by outsourcing the design and distribution of your postcards to companies like ProspectsPLUS! With its regional, demographic, lifestyle, and interest-based mailing lists, ProspectsPLUS! makes farming simple for agents. Send postcards to a particular audience by customizing your postcards and lists on their website.

Pay a visit to ProspectsPLUS!

1. Farming Postcard Template with Your Recommendations

Wise Pelican is the source of this information. 6 x 9 inches 75 cents each Adobe InDesign is the editor of choice.

Wise Pelican, a direct mail marketing business that helps agents produce inbound leads using farmed postcards, has created a customized real estate postcard template. The use of five stars and bold colors highlights the material in that area. It has a favorable customer review and a bright yellow call-to-action box that catches the recipient’s attention and encourages them to contact the agent through phone, text, or email.

The Wise Pelican price structure is straightforward: each postcard costs 75 cents (including shipping), and there is no minimum purchase. To get started, sign up for a free account (no credit card necessary) to see all of the available direct mail templates for realtors, as well as the many choices for each. A list builder will let agents identify their ideal audience, while mail tracking will aid in campaign optimization.

2. Home Appraisal Template for Free

Etsy is the source of this image. 4 x 6 inches Cost: $5.99 Editing tools: Canva

This agricultural postcard template may be purchased on Etsy or downloaded and changed straight in Canva. It’s ideal for giving away a free property assessment while also hinting at a future possibility for the homeowner. The typeface has a personal, handwritten feel to it, and when combined with an attractive realtor headshot, it may instantly connect with the receiver.

Canva is an easy-to-use online graphic design platform that provides realtors with hundreds of templates and stock pictures to help them rapidly generate direct mailings. It’s ideal for agents who don’t have access to outside design services but have a vision for what they want to do. If you need assistance designing pictures for social media, your website, email marketing, and more, Canva can help.

Canva is a great place to start.

3. Template for Area Knowledge

Realty Studio Design is the source of this image. Dimensions: 4 x 6 For 100 pieces, the price is $109. Realty Studio Design’s editing software

Realty Studio Design allows you to completely customize this 46 real estate postcard design. It’s designed to highlight the close proximity of nearby facilities within your agricultural area. A visual sample of the neighborhood is also provided via the little thumbnail photographs. When you live or work in your agricultural region, the welcome wording used above the agent photo underlines the agent’s experience in the area, making it a fantastic pick.

You may use one of Realty Studio Design’s templates or use your own photographs for real estate farming postcards. With an additional Every Door Direct Mail (EDDM) add-on, the printing turnaround may be as fast as four days, and they can even deliver postcards to your farm area if you don’t have a mailing list.

Template for a Neighborhood Expert

Flipsnack is the source of this information. Cost: Free, $14 per month, $35 per month, $79 per month subscription Size: 1123 x 793px Flipbooks are useful editing tools.

Flipsnack’s templates demand a monthly membership, yet the upgraded template designs stand out when compared to other designs. The postcard’s simple design and warm colors indicate the sort of high-end home being advertised.

The agent’s professionalism and charisma are shown in the photo, and the additional customer review highlights the great service the agent has given to previous customers. A logo in the top right hand corner of the postcard aids in branding and familiarity with future mailers. Agents may fill in the blanks on the template with material to explain their listings.

Template for Home Valuation No. 5

PostcardMania is the source of this information. 4.25 x 6 in. The price each piece is 13 cents. PostcardMania is a tool for editing postcards.

A brilliantly colored postcard from PostcardMania sticks out as the first impression for buyers and sellers at the farm. Offering a free house appraisal encourages potential customers to contact you, and the call to action in the red section directs them to a phone number and website where they can learn more about your services.

Learn More About Real Estate Marketing & Lead Generation

You’re ready to start real estate farming postcard marketing in your farm region and with your specialized audiences now that you’ve been motivated. Here are some more articles to assist you with real estate marketing and lead creation in order to increase your clients and brand.

• Decide how to pick the real estate farm region that is most suited for your company and aims before mailing your postcards.
• Prospecting with postcards is a good way to start, but there are other methods you may use. For lead generating, take a look at these 18 real estate prospecting strategies.
• Choose from among the finest real estate direct mail services the vendor that best meets your demands for mailing agricultural postcards.
• These nine real estate farming ideas for establishing authority can help you improve your direct mail campaign.

Conclusion

Farming postcards must be issued on a regular basis to get recognition and establish a reputation in your farm region. Send a range of postcards that highlight your expertise, knowledge, and personality while also include different calls to action. This exhibits your experience and dedication, both of which are critical for expanding business with potential prospects in a certain sector.

The “under contract postcards” are a great way to promote your real estate business. The “Top 20 Real Estate Farming Postcard Examples & Templates” will help you get started with creating beautiful and professional looking postcards.

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