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Real estate agents are always trying to come up with new ways to sell their properties. Here are some of the top real estate slogans and taglines from the pros.
A real estate slogan is a phrase that has been used by many realtors. This phrase is simple and easy to remember, which makes it perfect for use in marketing materials.
The most effective real estate slogans and taglines are memorable and elicit an emotional response from prospective buyers and sellers. If you want to learn how to create a real estate slogan and tagline that best reflects the spirit of your company, we’ll teach you how to accomplish it using examples from the best in the business.
From the professionals, these are the top 25 real estate slogans and taglines:
1. ‘It’s Elliman’s Time’
Douglas Elliman Real Estate’s real estate tagline
Douglas Elliman has distilled what distinguishes excellent brokerages from mediocre ones: outstanding brokerages concentrate on assisting their customers, whereas mediocre brokerages concentrate on selling to them. That real estate tagline is a hit because it communicates that difference using video and message.
“It’s time for Elliman,” as a Realtor slogan, is everything a fantastic slogan or tagline should be. It’s succinct, memorable, and makes you want to take action.
2. ‘Be Who You Are’
The Corcoran Group’s real estate tagline.
Corcoran’s real estate tagline resonates with people at all stages of house ownership. Everyone wants their house to reflect their own style and individuality, which is why its national advertising campaign is uplifting and inspirational because of the celebrities who define it. With this phrase, Corcoran struck the golden nail.
Corcoran launched a campaign starring celebrities like Jimmy Buffett, photographed by famous photographer Annie Leibovitz, to go along with its new tagline. The pictures show famous people’s houses and emphasize how they complement their individual lives, further emphasizing the brand’s relatable but luxurious aspect.
3. ‘Look, see, and love.’
Long & Foster’s real estate slogan.
Long & Foster’s real estate tagline works because it was able to compress the whole real estate purchasing process into three simple phrases, from the practical search to the emotional close. It’s worth noting that the phrase finishes with the word “love,” which was thoughtfully chosen. This makes the recipient feel good and appeals to the prospective client’s emotional side.
4. ‘You Need Faith’
The Faith Hope Consolo Team’s real estate tagline.
This real estate tagline demonstrates a deep knowledge of the market and the kinds of clients it caters to. The Faith Hope Consolo Team can assist you in renting or purchasing multimillion-dollar retail locations, which requires “faith” in both the personality characteristic and the individual. While puns aren’t the greatest approach to come up with a Realtor motto, this one felt especially fitting.
Resources for Real Estate Branding
Need more than just ideas to assist you to come up with a slogan? Check out some of our favorite real estate agent and broker branding tools.
Fiverr
If you’ve exhausted all of your slogan ideas and still can’t come up with anything, why not hire someone to assist you? For as little as $5, Fiverr freelancers will create a professional tagline for you.
Tailor Brands
If you want to handle things yourself, you may develop a bespoke logo for your company using logo design software like Tailor Brands. Simply answer a few questions about your tastes and you’ll be presented with a selection of logos from which to pick.
Placester
Your real estate website serves as an essential branding tool. Placester, one of our preferred real estate website builders, can help you stand out from the crowd with a professional internet data exchange (IDX) website. Placester websites include advanced lead collection, an integrated customer relationship management (CRM) tool, drip campaigns, and other features.
5. ‘Find Your Nook’
Nooklyn’s real estate motto
Brokerage based on technology Nooklyn’s “find your nook” feature allows users to connect with roommates, look for apartments, and rent them all without leaving the site. Because it is aimed at millennials, mostly in Brooklyn, the tagline campaign has a branding that is mirrored in the video, which is youthful, hip, and entertaining.
6. ‘Let Us Guide You Home’
Compass’s real estate tagline.
Compass created a real estate tagline that encapsulates all that outstanding agents do. Great agents assist their customers, and Compass knows that delivering value to them involves guiding them through one of the most significant transactions they will ever make. Compass, a venture-backed brokerage, has always had outstanding branding. While it concentrates on high-end markets in major metro regions and often sells homes in the seven- and eight-figure range, its motto is warm and inviting.
7. ‘A Clever Move’
Exit Realty’s real estate slogan.
Exit Realty’s “smart move” real estate tagline appeals to both the emotional and rational sides of a prospective customer. While every customer wants to make a good investment, they also want to discover locations where they can raise their children or other more emotional elements of house ownership. While Exit Realty emphasizes the benefits of working with a realty, it also appeals to customers who want to realize their goal of house ownership but are unsure whether it is feasible.
8. ‘Houses that Complement Life and Style’
RE/MAX real estate tagline.
RE/MAX, as one of the biggest and most successful real estate companies, combines both of the elements that house buyers want into a single slogan. People desire houses that fit their lifestyles as well as represent their own taste. RE/MAX maintained the distinctive balloon in the same color palette even in its new logo. If you’re thinking about updating your Realtor tagline, be sure to maintain certain aspects constant so that previous clients can identify your brand.
9. ‘Since 1906, we’ve been dedicated to the love of individuals and their homes.’
Coldwell Banker’s real estate tagline.
Coldwell Banker’s real estate tagline reflects the company’s history and overall position in the business. Coldwell Banker’s usage of the phrase is admirable since it is able to emotionally link it via its advertising. The video above, for example, shows how the magic of linking individuals to their houses still happens and why its agents do it better than anybody else, despite the fact that it has been selling real estate since 1906.
10. ‘Always There for You’
ERA’s real estate tagline.
The emotional peace of mind that excellent agents provide to their customers is emphasized in ERA’s real estate tagline. Consider how your message makes customers feel or the confidence it may provide when creating your own Realtor logos or taglines.
11. ‘We are Home’
Allen Tate Realtors real estate tagline.
With its real estate tagline, Allen Tate emphasizes the emotional attraction of feeling at home. Allen Tate displays a capacity to connect with its customers in a manner that recognizes the ultimate effect of a house purchase by capitalizing on what everyone instinctively knows. When developing your own Realtor taglines, consider how you can emotionally connect with prospective buyers or sellers.
12. ‘Move/Forward’
Bond Real Estate’s real estate tagline.
Bond Real Estate in Manhattan chose a catchy and memorable tagline that had two meanings: changing places and rising ahead in life. It’s a fantastic slogan that recognizes the competitive and aspirational nature of the New York City market. To strengthen your connection with your agricultural area, consider Realtor phrases that reflect the overall mood of where you reside.
13. ‘Where You Belong’
Podley Properties’ real estate tagline.
In its slogan, Podley skillfully plays to emotion by calming prospective customers before they sign on for representation. Putting your prospective customer at ease with their decision is one thing that may make real estate slogans work. In messaging, making new customers feel like they belong with you may lead to clients feeling secure at a difficult time in their lives.
14. ‘A Home of Your Own’
The twenty-first century
Century 21 reaches out with its real estate tagline to create an emotional connection with house purchasers as one of the biggest and most recognizable brands in real estate. Century 21 recognizes that owning a house of one’s own is one of life’s biggest dreams for many homeowners.
15. ‘We Know Great Homes’
Berkshire Hathaway’s real estate tagline.
The real estate tagline of Berkshire Hathaway is effective on many levels. The phrase “we know excellent houses” may imply that it has access to outstanding properties that it will show you, or that it understands the difference between the one you should buy and ones you should avoid.
16. Authentically Orange County
Seven Gables Real Estate tagline.
Seven Gables, a luxury Orange County realtor, has a fantastic real estate slogan that represents the importance it puts on becoming the finest company in the area. It claims that its company has more expertise and local knowledge than any other in the town, and it touts this on its website, which is filled with local knowledge and information. Make sure your own marketing materials reflect the importance of your own local expertise if you use it in your Realtor slogans.
17. ‘Move to What Moves You’
Halstead Property’s real estate tagline.
People looking for a home are going through a transition, and Halstead Property capitalizes on this with its tagline. Real estate slogans like these capture the enthusiasm and suggest the professional help agents will offer in making these transitions effective, recognizing that individuals are frequently in the middle of one of the most exciting periods of their lives whether buying or selling.
18. ‘Local expertise, global outreach.’
Rodeo Realty’s real estate tagline.
Rodeo Realty offers premium real estate in California and throughout the globe, and their slogans and taglines should properly summarize what they do. The company is highly reliant on a worldwide network of high-net-worth purchasers, thus emphasizing its breadth is critical in conveying the kinds of customers it seeks and demonstrating the types of clients it currently serves.
19. ‘Follow your Hawai’i Dream’
Hawai’i Life Real Estate Brokers’ real estate tagline succeeds because it capitalizes on the main value Hawai’i symbolizes to most people: a way of life. Using real estate slogans and taglines to convey the essence of a location, particularly a holiday destination, maybe a powerful positioning tool for your company. The brokers back up this slogan with posts on their blog on “the cost of paradise,” demonstrating that they understand their target demographic.
If the location you serve as an agent or broker has something special to offer, such as a ski or vacation resort, utilize real estate slogans and taglines to appeal to the main audience who already understands the value.
20. ‘Local Market Leadership’
Houlihan Lawrence’s real estate slogan.
This real estate tagline works because it provides a clear picture of who it is to someone looking for representation in its region. Houlihan Lawrence chose a real estate tagline that accurately describes its company as a market leader in New York City’s northern suburbs with worldwide ties and partners in 65 countries.
21. ‘Building Long-Term Wealth Through Real Estate
BiggerPockets’ real estate tagline.
This real estate tagline demonstrates instant utility. BiggerPockets is a fantastic example of how to develop real estate slogans and taglines that get people interested whether you’re a real estate agent or brokerage utilizing podcasts or video to help promote your business. Using words like “make” elicits action and pushes viewers or listeners to study more in order to unlock the mysteries of your knowledge.
22. ‘Belong Anywhere’
Airbnb’s real estate tagline.
Airbnb’s tagline expresses the company’s vision: anybody can feel at home anywhere with the right circumstances. Allow your real estate slogans and taglines to represent your company’s or business’s goal, even if it’s just idealistic. While Airbnb obviously caters to the emotional aspect of advertising, it satisfies the demand of its main customer base who travels by telling them that even if they are in unfamiliar territory, they will feel at ease.
23. ‘Find Your Place’
This real estate tagline works because it was created in a graphic format for fast consumption. StreetEeasy is a website that offers real estate sales, rents, and information about New York City, and its new real estate tagline can graphically depict the decision-making process. In 2018, StreetEasy launched a new ad campaign to promote its new slogan, which depicts how someone can “find their place” in a city with so many choices. If you decide to utilize your real estate slogans or taglines on advertisements or messaging in your own area, always consider how your message may be graphically portrayed.
24. ‘Longevity is no accident’
Nourmand & Associates’ real estate slogan.
In a fast-paced and competitive market like Los Angeles, concentrating on longevity is a smart approach for Nourmand & Associates’ real estate tagline. Longevity conveys authority and knowledge to prospective clients, and it’s a message that’s especially important in competitive markets, where you’ll almost definitely require an expert to win agreements or negotiate bidding wars.
25. ‘Exceptional Properties’
Kerwin + Associates is a firm that specializes in the design of
Kerwin & Associates’ real estate tagline succeeds because it appeals to the ego of its clients. Its real estate tagline is an extremely clever approach to attract customers, as well as to communicate quickly about the kinds of properties it represents. It operates in the high net worth region of Menlo Park, California. Kerwin + Associates’ tagline is a winner when you consider the average selling price of its listings and the region in which it operates. If you sell in a high-net-worth region, don’t be afraid to appeal to client ego while developing your own real estate slogans or taglines.
Great Real Estate Slogans: Five Rules
Clever wordplay, as well as customer and company concerns, go into creating the ideal real estate slogans and taglines. This section will walk you through the main building blocks of developing your own Realtor slogan after looking at the top 25 in the industry.
1. Make your real estate slogans as short as possible.
Your slogan should be two or three words long and no more than a sentence. As a general rule, the shorter the better for marketing materials and staying fresh in the minds of prospective clients. Short real estate slogans and taglines like “Belong Anywhere” and “Find Your Place” demonstrate the ability of short real estate slogans and taglines to stay with prospective customers.
2. Create an emotional response
For most individuals, buying a house is an emotional choice first and a practical one second, therefore appealing to those deep emotions in your real estate slogans and taglines makes sense. Because most real estate is sold on emotion and supported by facts, having a tagline that reflects this can pique the attention of many prospective clients.
3. Make a lasting impression
We can all recall phrases we remember from other sectors, such as “I’m Lovin It” and “A Diamond Is Forever,” therefore to be a leader in your business, you need to develop something that does the same in real estate. People are more likely to recall things that make them feel good. People buy diamonds during engagements, for example, because it reflects their emotions of forever and commitment. Consider the value your real estate company provides to the people you serve.
4. Provide for the needs of the client
Great real estate slogans often address the selfish question, “what’s in it for me?” whether stroking a little of ego or assuring them of a successful transaction. Clients choose you to fulfill their requirements, so make sure you demonstrate to them why you’re the best company for the job. The slogans above, such as “Find Your Hawai’i Life,” “Exceptional Clients, Exceptional Properties,” and “Let Us Guide You Home,” among others, entice a prospective client to call.
5. Make it easy to share
A shareable phrase allows you to take advantage of the power of social media recommendations and online branding. If you can convince customers to start sharing your content and feel driven to do so because it speaks to them, real estate slogans and taglines may help push your brand even further. Consider shareability while creating online content, especially on sites like Facebook, Instagram, and Pinterest, where image-heavy postings with witty taglines are often shared among groups.
Final Thoughts
Short, memorable real estate slogans and taglines appeal to emotion and summarize what you can accomplish better than anybody else. It may be difficult to come up with the ideal realtor slogans, but with the right examples, advice, and tools, you can come up with a phrase that will serve your company well for years to come.
Frequently Asked Questions
What is a tagline in real estate?
A tagline is a short phrase that is used to describe the purpose or goal of an organization.
