Top 5 Expired Listing Scripts That Convert

Expired Scripts offer an opportunity for successful traders to earn some extra money without the risk of selling their account. After a certain period, they will fall out of their listings and become available again at a premium rate.

The “expired listing scripts pdf” is a list of the top 5 expired listing scripts that convert. Scripts are software programs that automate the process of creating and managing listings on online marketplaces such as eBay, Amazon, and Etsy.

Contacting property owners whose listings have expired is an excellent approach to get leads. Because these homeowners are likely to be discouraged, you should have a strategy in place before calling or knocking on their doors. We’ll show you five scripts that can help you turn expired listings into active listings and sales.

With the emergence of caller ID and smartphones, the general efficacy of cold phoning homes with expired listings has declined over the previous decade. While this method is still possible, you can anticipate to go to voicemail more often than not. When trying to contact these leads, you should also consider sending expired listings letters.

1. The Unpretentious Approach

Is this the owner of the property? I’m phoning from with .

I saw your house is no longer for sale when looking at what’s going on in our area. I was astonished that it sat on the market for days without selling. Any theories as to why this is?

(Listen to them—they’ll frequently speak about the difficulties they notice, the other agent’s flaws, and so on.)

I just sold a house in the area for _____, and I thought you would be interested in selling yours as well. Why don’t I drop by tomorrow at to have a look and offer you some feedback?

(If so, make a reservation! If not,…)

Is it okay if I simply drop off some items for you to go over? I’ve been selling throughout town, and I’d want to show you what I’ve been able to do for others. When will it be around tomorrow?

Why This Script Is Effective

This script is wonderful since it begins with hearing the homeowner’s viewpoint, rather than immediately focusing on yourself. This allows you to measure their point of view and where they need the most assistance, as well as allow for natural dialogue without making your real estate lead generation efforts seem overbearing. Furthermore, by offering to physically inspect their home, you are providing them with a convenient way to get answers.

2. The Expert with Empathy

Hello, is this the property owner? I’m phoning from with .

Every day, I try to check at the houses for sale in the region, and I saw yours was no longer on the market. It’s a lovely house; I’m curious as to what transpired.

(Pay attention to what they’re saying.)

After you sold the home, where did you want to go?

(Involve them in some light discourse around this.)

So, do you have a deadline for selling your property in order to get there?

(If they claim they don’t have to relocate or don’t have a deadline…)

I believe I can bring you to your desired location. How much time and attention did your previous agent devote to you? How many offers have you received? Do you have any idea what type of promotion they used?

(They aren’t likely to have excellent statistics.)

I realize you’re probably irritated, and you probably believe all agents are the same, but I’d want to show you how I work. I put forth a lot of effort and recently sold a house at .

Why don’t we meet on Saturday at ? I won’t take up much of your time, and you’ll probably find it worthwhile to receive a second opinion.

Why This Script Is Effective

This script works because it tells the homeowner that you care about their experience rather than simply making a sale by asking a variety of questions regarding their property. It also allows you to discover more about the homeowner, the listing, and how you might assist in the sale of the property.

Another fantastic example of an empathic script similar to this one can be found in Brendan Bartic’s #Relentless coaching video.

3. The Tougher Sale

Is this the property owner? I’m phoning from with .

I was just phoning since I saw your home had been pulled off the market lately. What happened to such a magnificent home?

(Pay attention to what they’re saying.)

I’m really sorry; it seems like you had a terrible time. Well, I really adore your house and was hoping you’d consider relisting it.

(If not, inquire as to why.) OK, if that’s the case!)

How did you locate your previous agent?

(Usually a recommendation or a buddy.)

Well, I may not be someone you’ve met before, but I figured you’d be interviewing agents more professionally this time, and I’d love to take you around the area and show you how I can help you reach where you want to go.

When you sell the house, where do you want to go?

(Pay attention and provide some encouragement.)

Why don’t I drop by on Saturday for 15 minutes, max, and demonstrate how I sell houses? It’ll most likely be a departure from what you’ve seen previously.

Why This Script Is Effective

The former agent of the seller is immediately addressed in this script. Offering to meet them and tour their house for 15 minutes is a simple method to connect in person, despite the fact that it is a more direct approach. To have the most effect, you may use this technique while being pleasant and supportive.

4. The Expert in the Neighborhood

Is this the property owner? I’m , and I’m accompanied by .

I work in the area, and I saw that your house was no longer on the market. Are you going to put it on the market again?

(Listen carefully—they may say something like “maybe later” or “not for a while.”)

It’s understandable if you’re discouraged—a it’s fantastic home. Is there any reason why it didn’t sell? Do you have any offers?

(Pay attention to what they’re saying.)

I was just astonished to see it on the market for ___days; I had expected it to sell in a matter of weeks. What prompted you all to sell? What are your plans for the future?

I realize you’ve probably received a few calls, but like I said, I’ve worked in the neighborhood for years, I know the area, I’ve sold houses in the area, and I’d love the opportunity to sell your property or at the very least take a tour and see what’s holding it back.

Would it be okay if I dropped by on Saturday at ? I’d be delighted to provide you with some comments.

Why This Script Is Effective

This script may assist the homeowner feel like you understand their situation by stressing your knowledge of their community, even if you’ve never met. If you’re already in their area on a regular basis, it’s simple to offer to look at their house.

5. The Exceptional Agent

Is this the property owner? I’m phoning regarding your house with .

It is no longer for sale, as far as I can tell. I’m disappointed it didn’t sell. It’s a terrific house—I really enjoy the (insert any attributes here), and I knew it would be a perfect match for someone out there.

(Pay attention for phrases like “it didn’t sell,” “it’s not the proper moment,” or “it’s a sluggish market.”)

Do you have any idea why the house did not sell? So, do you know what your agent did to assist you sell the house?

(For instance, an open home.)

Well, there’s a reason I sell houses in this region, and I’ve developed a number of marketing strategies that might help your property stand out if you’re planning on interviewing agents in the future. I have a track record of fast completing deals—in fact, over 80% of my listings sell within the first 30 days, sometimes for more than the asking price.

(Plant the seed but continue to go through the script.)

When did you intend to arrive? What are your plans? Wow, I believe I could absolutely assist you in getting there (date).

I recently sold the property at . Is it possible for me to come over and look at your home on Saturday at ?

(If so, make a reservation.) If not,…)

I’ll offer you my honest assessment and inform you about the unique aspects of what I do. I realize you’re probably frustrated right now, but not every agency is the same.

Why don’t I pay you a visit on Saturday? We’ll talk for ten minutes, and then I’ll share my views with you.

Why This Script Is Effective

This screenplay emphasizes your competence and ability to sell their house despite the fact that others have failed. The homeowner’s attention will be piqued enough to desire your opinions and suggestions for their property if you say you have unique techniques of selling properties.

How to Quickly Locate Expired Listings

These expired listing scripts will help you convert leads from expired listings into appointments. Calling expired listing leads, on the other hand, is a numbers game, and you’ll need to locate leads to call first.

If you don’t want to comb the MLS for contact information manually, a service like REDX can handle it for you for as little as $59.99 per month. Better more, they’re giving free scripts and role-playing support to help you acquire confidence, in addition to eliminating setup expenses (a $149 discount). To get started, click the button below.

Go to the REDX website.

How to Make Your Own Script for Expired Listings

While our five expired listing scripts are effective, you may like to write your own script to match your personality. When creating an expired listing script, be sure to include the following seven items:

• Make sure your name and agency are apparent in your introduction.
• The first step in assisting a prospective customer in resolving an issue is to convince them to accept that one exists. Make it obvious that you are aware that the house is no longer for sale while being sensitive to their difficulties.
• Listening periods: Allow the homeowner to feel heard and explore their viewpoint.
• Establish yourself as an expert in the field and a problem-solver.
• Unique benefit: Explain why you are unique while piqueing their interest in learning more about your services.
• Look to the future: Based on their previous experiences, they are likely to feel dissatisfied or irritated. Use optimistic language to help them focused on the future.
• Call to action: The purpose of this call is to schedule an appointment. Before you hang up, make sure you ask for one.

How to Get Appointments Using Expired Listing Scripts

Making cold calls is something that many people fear. However, remembering that the homeowner shares your aims will help you overcome your fear of cold-calling when it comes to expired listings. They want to sell the house, concentrate on the future, and find a solution to the issue of selling the house. As a result, the most important advice for utilizing expired listing scripts is to offer homeowners plenty of time to be heard and listened to.

Then, to make sure you’re communicating successfully on every call, follow these extra guidelines:

• During your initial encounter, don’t attempt to push the lead too far: instead, focus on building a real connection and giving assistance.
• Allow spontaneous discussion to take place: “When you sell this home, where do you want to move?” is a good question to ask.
• Recognize who you’re calling: These property owners may have a bad attitude toward real estate brokers and be annoyed. Use this to empathize with their feelings and demonstrate how you can assist them.
• Be true to yourself: Rehearse your writing until it seems comfortable, and make any necessary changes to portray your personal voice.
• Follow up: These may not be the most enthusiastic leads, but respectfully following up is a good way to demonstrate your knowledge and commitment. Sending a handwritten note or dropping off a parcel is a good way to follow up.

Watch the REDX audio episode on expired leads to discover more about how one expert, Realtor Jason Wang of Charleston, South Carolina, was able to turn an unhappy homeowner into a delighted customer.

Conclusion

While employing expired listing scripts is certainly beyond your comfort zone, you and the sellers have a lot of shared aims. Concentrate on building a rapport with the homeowner and actually assisting them with your knowledge. Though they may be apprehensive and need a few follow-ups, selling their property will be a significant accomplishment.

The “calling old expired listings” is a script that allows users to call the old expired listings on their website. The script has been used by many websites and has been proven to be successful.

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