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CRM software is an essential tool for top producers who want a better understanding of the market, how their customers are interacting with them and to be able to work efficiently. However, not all CRMs are created equal- some provide more features than others while other offer fewer but less costly options.
The “top producer crm review” is a product that offers an attractive price point, but the features of this CRM are limited. The software has been around for over 10 years and it is still one of the most popular CRM solutions on the market. Read more in detail here: top producer crm pricing.
Top Producer is a customer relationship management (CRM) program designed specifically for real estate agents. It provides a broad variety of critical resources, including property analytics from multiple listing services, real-time industry data, social insights, and email marketing. It’s great for real estate agents who want access to up-to-the-minute market data to share with prospective customers. Check out our Top Producer review to see whether it’s a good fit for your company.
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Who Is the Best Top Producer For?
- Real estate agents that desire real-time market data should: Agents may get real-time alerts on new listings, price changes, selling patterns, and neighborhood insights with Top Producer’s built-in Market Snapshot function. One of the reasons Top Producer made our list of the top eight real estate CRM software systems is because of this.
- Real estate agents that wish to use social media to obtain lead information should: Top Producer’s social insights function is one of its standout features. This integrates information from prospective buyers’ social media profiles to the CRM, allowing an agent to evaluate and improve their social bio. Other solutions may be found in our guide to the finest social CRMs.
- Real estate agents who manage commercial properties: Top Producer’s features, such as market industry data, commercial property listings, and marketing automation, make it a suitable alternative for commercial real estate Professionals. It also entered our list of the top CRM software systems for commercial real estate.
Who Isn’t a Good Fit for a Top Producer?
- Budget-conscious users that choose a free plan: Top Producer has a lot of powerful features and integrations, but there isn’t a free version. Freshsales, which tops our list of both the best CRMs for small companies and the best free CRMs for small businesses, is a great place to start if you’re searching for a free CRM.
- Businesses that aren’t in the real estate business include: Companies who aren’t in the real estate business will only gain the bare minimum benefit from this platform due to its industry-specific connectors and built-in features. If you work in a different field, see our articles on selecting industry-specific CRM providers and the best CRMs for small companies for general-purpose CRMs.
Overview of the Top Producers
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Pricing for Top Producers
Pricing for Top Producers ranges from $54 to $94.50 per user, per month. All plans include key features such as 360-degree customer views, multiple listing service insights, and built-in texting. It doesn’t offer a free plan, though interested users who want to try out the program before subscribing to an annual plan can opt for a paid 30-day trial period, which costs $60 per user.
Select a plan from the drop-down menu below for additional information on each of Top Producer’s subscription options:
Choose to discover more. Add-on for your website for BeginnersProfessionalAdvancedAdd-on for your website for AdvancedAdd-on for your website for AdvancedAdd-on for your website for
Starter
Basic CRM tools for managing lead contact information and communication through email, phone, or text are included in the Starter plan. It also has a social insights function that allows users to get personal homebuyer data from web and social media sources.
Professional
All of the features of the Starter plan are included in the Professional level. It also offers a few extra features, such as the Market Snapshot tool, which links all listing systems to give real-time market data on property prices, recent transactions, and sophisticated market analytics. It also allows users to control information on social networking sites such as Twitter, Facebook, and LinkedIn.
Advanced
The opportunity to utilize the FiveStreet Lead Management is a company that specializes in lead generation. tool is the key benefit of the Advanced plan. It collects all of the linked lead sources and automatically sends an email to potential purchasers whenever they exhibit interest in the other websites. There’s also the option to auto-assign a lead to other agents, as well as pre-generated prospect information.
Add-on for your website
All membership levels include access to the Top Producer Website, which costs $17.50 per month. To use this add-on, you must have a current subscription. It helps users to create real estate websites that are responsive, adaptable, and professional. You can also use landing pages to enhance lead generation and catch new buyers by posting listings.
Features of a Top Producer
Lead management, communication, insight analysis (individual contacts and housing market), and workflow management capabilities are among the prominent aspects of Top Producer CRM, which are focused on the direct sales process. Market Snapshot and FiveStreet Lead Management is a company that specializes in lead generation. are useful and unique capabilities that assist real estate agents provide better service to their clients.
Characteristics
- Management of contacts
- Features of Lead Insight
- Communication techniques such as email and SMS
- Insight into the real estate market
- Calendar, contact, and email application synchronization
- Workflow management made simple
The contact page of Top Producer displays all pertinent information about a customer, including personal information, social network profiles, and property insights. (Image courtesy of Top Producer)
Expand the tabs below to view a summary of some of Top Producer’s important CRM software features:
Reports on Market Snapshots
Top Producer offers Reports on Market Snapshots, providing agents and customers real-time real estate market updates. It works by automatically sending an email containing timely information about for-sale properties, new listings, price changes, neighborhood trends, and sold home data—keeping real estate agents on top of all real estate updates in their area.
Top Producer’s market snapshots provide all of a property’s critical details, allowing brokers to propose the best properties to their clients. (Image courtesy of Top Producer)
FiveStreet Lead Management is a company that specializes in lead generation.
Top Producer’s FiveStreet Lead Management is a company that specializes in lead generation. tool lets users centralize all their lead generation and communications from over 150 online real estate vendors, such as Zillow, Trulia, HomeFinder, and Bold Leads. It helps users deliver customized, automatic emails and/or text replies to prospective buyers, automatically broadcast new leads to their team, and assign leads to them.
The FiveStreet Lead Management is a company that specializes in lead generation. tool sends real-time notifications for new leads acquired and allows managers to easily assign them to an agent. (Source: Top Producer)
Property Insights from the Multiple Listing Service (MLS)
Top Producer’s MLS property insights tool automates the collection of data and information about a contact, such as properties they’ve previously enquired about and homes they didn’t like. The system will then deliver the most up-to-date property status and information based on these characteristics, providing real estate brokers with fresh insights every time they follow up with a prospective customer.
The MLS function gives complete property details, including property specifications and transaction parties, for each property listed. (Image courtesy of Top Producer)
Reporting & Analytics
To track lead growth and overall sales outcomes, Top Producer provides CRM report production options. Agents may get precise information about homebuyers and the overall housing market via its social media and real estate database connections. There are various tools for tracking website traffic statistics and the effects of advertising campaigns.
Top Producer allows customers to keep track of all activity over a given time period. (Image courtesy of Top Producer)
App for mobile devices
Top Producer’s App for mobile devices allows real estate Professionals to access the CRM portal on the go. Users have access to all of the CRM’s features, such as lead management and contact profiles, wherever they are—which is a significant advantage for Professionals who are often traveling or visiting homes, buyers, and sellers.
Top Producer’s App for mobile devices enables users to see relevant lead updates. It also has an in-app caller feature that allows agents to call their customers and leads. (Source: Top Producer)
Integrations with third-parties
Top Producer integrates with a variety of third-party programs, both for general productivity and for real estate-specific purposes. Users may synchronize data into the platform, manage social media accounts, follow insight trends, and increase productivity using these connectors.
The following are some of the most common integrations:
- MLS
- Zillow
- Gmail
- iCloud
- Realtor.com
- Trulia
User-Friendliness
While some users believe the program to be user-friendly, a few users have said that the Top Producer interface might be frightening for first-time users. The majority of concerns customers have are related to difficulty setting up the system or locating a function they want inside the platform.
Service to Customers
Monday through Friday, from 7:30 a.m. to 4:00 p.m. (Pacific Time), Top Producer provides customer service. Email, phone, and live chat support are all accessible. It also has an online resources page with how-to instructions and FAQs to help users get the most out of the platform.
Alternatives to the Top Producer
Top Producer is designed for a range of real estate Professionals, such as brokers and real estate agencies, but that doesn’t necessarily mean it’s the best CRM for your business. If you are looking for the best Alternatives to the Top Producer, start with the providers below:
It’s useful to compare the cost, features, and tools of different suppliers. See how LionDesk and Top Producer compare in our side-by-side comparison to see which is best for your company.
What Users Have to Say About Top Producer
Overall, users find Top Producer to be a useful CRM and lead generation system for real estate Professionals. Many users said the new version is better than the clunkier old one. A standout feature users like is the property insights tool that helps them provide sound recommendations to their clients. Meanwhile, some negative comments users left are about the lackluster App for mobile devices. Some also said that the features can be laid out better within the system.
Top Producer has the following review ratings from prominent user review sites at the time of publication:
Conclusion
Because of its powerful social enrichment and lead management features, we suggest Top Producer to real estate professionals who wish to utilize CRM mainly for sales prospecting. Because of its real-time insights and statistics, users will find its Market Snapshot function very beneficial. Top Producer, on the other hand, provides strong real estate tools but does not offer a free plan and needs interested consumers to pay for a 30-day trial.
Pay a visit to Top Producer.
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