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There are countless ways to market your business on Facebook, but with the sheer number of pages created, it’s hard for people like you and me to stand out. But now that marketers use data-driven methods in their ad strategies, most businesses can finally make a dent when they start marketing themselves. That said, here are 10 great real estate ads from around the world that illustrate how successful companies leverage Facebook as an advertising platform:
The “real estate facebook page examples” is a post that will give you ideas on how to make your real estate Facebook page stand out from the rest. This article will include examples of what can be done with a Facebook page.
For real estate agents, posting on Facebook is an excellent marketing strategy for generating leads as well as selling their own real estate brand. However, in order to reach your target audience, you must create interesting content that sticks out from the mass. We collected samples of the finest real estate Facebook posts from real estate experts and explained how they work so you can use them as a model for your own posts.
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Here are 11 Facebook real estate posts that can help you generate leads, convert customers, and promote your brand.
1. Highlighted Listings
With 2.85 billion Facebook users, most real estate brokers are likely to choose to promote real estate Facebook posts for listings. While this is true, it is also significant since it shows followers that you are actively working and have access to properties, which will tempt more buyers, renters, and sellers to deal with you.
Your real estate Facebook updates should contain not just current listings, but also those that have recently sold or will be listed shortly. Include great photographs and graphics that highlight your logo and brokerage branding to make your postings stand out. If a property has any special qualities or attributes that would amaze visitors, you might provide a “teaser” about it.
Consider utilizing a site like Canva to improve the photos and graphics you share on Facebook. Canva offers hundreds of customized Facebook templates that are ready to set you apart from the competition. Canva includes various design aspects to boost a real estate agent’s Facebook page, such as cover photos, stories, and event covers, in addition to templates for real estate Facebook posts. Today is the last day to take advantage of its free plan.
Canva is a great place to start.
2. Client Satisfaction
A simple photo and post praising customers you’ve worked with is a great opportunity to both celebrate their accomplishment and brag about yourself. While a picture is worth a thousand words, you may also include information about how your customer discovered you, additional efforts taken to make a transaction go smoothly, and fascinating facts about the neighborhood or region you specialize in. Demonstrating your professional worth invites prospective clients to contact you and collaborate with you.
Tip: Tag your clients in these postings with their consent. The post will appear on their feed, and their friends, family, and coworkers will be able to view and like it. As a social media lead generating source, this often results in referral business.
3. General Real Estate Advice & Tips
Who doesn’t appreciate free recommendations and advice? These nuggets of information might come directly from your own experience or from an article you found useful, so don’t be hesitant about offering them for free. Although you may believe you’re giving advise without making any money, by sharing expertise with your followers, you’re demonstrating your versatility and sparking discussion and interest. Many individuals outside of the real estate industry are fascinated by your techniques of the trade.
4. Posts That Demonstrate Your Individuality
Yes, you’re a realtor, but you’re also a person, and it’s OK to display your personal side on social media. While you should avoid being excessively personal, providing your followers a reason to attach to you personally is a smart strategy to develop relationships. Clients want to be able to trust you and enjoy their time working with you, and being always focused on real estate may be exhausting. Fill in the gaps between your real estate Facebook updates with entertaining and accessible material that reflects your personality.
5. Seasonal Festivities
Your Facebook real estate postings don’t have to be about real estate all of the time, just as they don’t have to be about you. You may use the occasion to publish about holidays, national events, or local activities. Remember that although you don’t have to publish on every holiday, it’s crucial to be culturally inclusive. If you celebrate Christmas, for example, don’t be afraid to mention Hanukkah as well.
6. Knowledge of the Area
If you specialize in a certain market, provide information about it in your real estate Facebook updates. This identifies you as a local authority and encourages others to contact you about homes in your area. A concise fact, market report, or case study might be included in a post. Take use of your brokerage’s marketing materials, which they will often provide for you to utilize on your social media sites.
You may either make your own marketing materials or hire someone to do it for you using a site like Fiverr. Fiverr is a freelancer marketplace where you can choose from hundreds of competent people to help you create marketing content for Facebook and other social media platforms. You may hire a freelancer on Fiverr to handle your whole social media presence on a regular basis or for one-time work to make a certain post stand out.
Visit Fiverr.com for more information.
7. Promotion of local businesses
Knowing the local occurrences and businesses comes with becoming a neighborhood expert. This also allows you to target certain audiences depending on their preferences and geography.
Furthermore, sharing information about local companies has unanticipated advantages. While highlighting your community’s benefits is a fantastic thing, it also encourages reciprocity. Posts that feature local companies are more likely to be shared by those businesses, increasing the reach of your post and exposing your profile to a larger audience.
Pro tip: If you’re a regular at a certain coffee shop, restaurant, or store, ask the owner or management if you may put some of your business cards there. Tell them you’d be pleased to provide them with social media referrals if they’d want to offer your real estate services to their audience as well. You might even suggest that if they send you a reference customer, you buy anything from their business as a client present once the transaction is completed.
8. Decor & Design Ideas
Sharing decorating ideas is a great way to break up the content of your real estate-related posts while also sparking interest. Many people like to decorate and purchase decor for their homes to fit their tastes, so sharing decorating ideas is a great way to break up the content of your real estate-related posts while also sparking interest. Those looking for a house, selling a property, or remodeling their home may be especially interested in the advice you provide. Knowing what the market is reacting to, what’s popular, and what people are attracted to may help you obtain more likes, shares, and conversation on your real estate Facebook postings.
9. Showcase Unique Features & Architecture
The uniqueness of each property is part of the allure of real estate. This is why individuals spend hours on Zillow shopping for houses, sometimes even ones they can’t afford, simply to see what’s available. Even if it’s not your property, don’t be hesitant to show images of a house that has a unique feature or is in a stunning location. People like looking at sights or houses that make them exclaim, “Wow!” That’s the house of my dreams!”
If you have a property with distinctive characteristics like cathedral ceilings, an infinity pool, or a lush outside area, use attractive, professionally taken photos to showcase those aspects. You may use these photographs not just on Facebook, but you can also use them while advertising on listing sites like Zillow.
You may connect with active buyers who are looking for a property similar to yours by becoming a Zillow Premier Agent (ZPA). To help you grow your company, ZPA offers strong features including a customer relationship manager (CRM), market data, and a customised agent website.
Visit Zillow for more information.
Client Testimonials (nine)
While you don’t want to brag too much, it’s OK to brag about your accomplishments on Facebook. These might be accolades you or your brokerage have received, or unusual or overly good customer feedback. It’s OK to brag about how successful you are as a real estate agent and someone worth dealing with whether buying or selling a house. Positive feedback is a strong tool for demonstrating your worth and encouraging people to seek your help.
11. Demonstrate what else you’re up to
Many people assume that real estate agents spend their days doing nothing but showings, but we know there’s a lot more to being an agent than that, so show the world what else you’re up to. You may be helping locally, participating in a charity event, or attending a conference to further your expertise. Post pictures of your activities on Facebook to show off your community participation, ongoing education, and contributions to the greater good. These are positive postings that inspire others to do good and are likely to generate discussion about you.
Conclusion
Facebook updates are a great method to improve your personal real estate brand and increase interaction. It’s critical to vary your postings in order to keep your audience engaged and to demonstrate your value, experience, and competence as a real estate agent. This results in excellent social media lead generation and advertises your services to your followers and beyond.
The “real estate social media posts free” is a Facebook post that has been shared over 100,000 times. The post offers great tips and ideas for real estate social media posts.
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