Table of Contents
A press release is a document issued by an organization to announce something that has already been released, often in the media. Press releases usually come in two forms: those sent out electronically and written press releases which are delivered physically or via mail.
A press release is a document that is sent out by an organization to announce information about the company. The press release can be distributed in various ways, including email and social media.
A press release is a 500-word statement of a company’s news or noteworthy announcement intended to be shared with journalists and media outlets and spark their attention. Companies that write appealing press releases are more likely to get noticed in the press, resulting in a lot of earned publicity and exposure.
Keep in mind that a noteworthy announcement or narrative is required for a press release to be successful. Furthermore, you must be able to get it in front of a large number of journalists, increasing your chances of getting press, and landing more press. Businesses often employ eReleases, a news release delivery service that distributes to over 6,000 media sources, to do this.
What is a Press Release and How Does It Work?
To communicate noteworthy information with journalists and media outlets, businesses generate and distribute press releases. These media contacts and outlets are looking for noteworthy press releases. When they come upon one that interests them, they write a narrative about it, offering a company free press and, in many cases, a lot of exposure.
- Businesses have something noteworthy to say.
- To communicate information about the news, a press release is prepared.
- The press release is sent to contacts in the media.
- If a journalist is interested in the press release, they will write about it.
- The company receives media attention.
A corporate press release, for example, might announce anything from a new product to a merger or acquisition, or a key new appointment, such as a C-level executive. A compelling tale or big news is essential for a successful press release.
It doesn’t matter how well-written your press release is if there isn’t a compelling narrative in it. Journalists are seeking news that is relevant, current, and of interest to their audiences—whether because of notoriety or proximity—and press releases that provide them with precisely that get picked up.
Businesses Send Press Releases for a variety of reasons.
Small businesses use press releases to get favorable exposure for their enterprises in front of their target consumers. It should be a summary of the news story you want journalists to cover, with the goal of piquing their interest in the subject. After being published, the exposure may help businesses achieve their objectives, such as increasing sales, brand recognition, credibility, industry-leading positioning, and lead generation.
Here are some typical business objectives that a press release might assist you with:
- Target audience: Many news release distribution services, such as eReleases, target by location, industry, demographics, and interests of the audience. You may also send press releases to specific journalists who cover articles about your target audience on a regular basis.
- Favorable brand image: You may utilize business announcements to project a positive picture of your company. You might utilize press releases to promote charitable activities you’re organizing or recent gifts, for example.
- Establish your company’s credibility: A good newsworthy announcement, such as a new business launch, a merger, new hiring, or an award announcement, helps to establish your company’s credibility.
- Industry leadership: The correct press release might help your company establish itself as a market leader. A game-changing product introduction, for example, may establish your organization as an industry leader in product innovation.
- New leads: As a result of your exposure, you may be able to generate new leads. You may use press releases to bring your firm in front of new target audiences in a good way. You may also incorporate a call to action that will help you generate leads.
- New venture: A press release may assist attract possible purchasers to your new venture whether announcing a product, merger, acquisition, or new company launch. This focused exposure often leads to increased sales.
Most Commonly Asked Questions (FAQs)
What’s the difference between a press release & a press statement?
A press release is published by a corporation to start the media talking about corporate news, while a press statement is a company’s response to a discussion about their company that is already in the news. In comparison to a press release, a press statement is generally shorter. It allows a corporation to comment, clarify, or contradict a news piece so that reporters may use your response in stories about their company.
Is a media alert the same as a press release?
There is a difference between a press release and a media alert. A press release contains the information that a journalist needs to determine whether or not a corporate story would be of interest to their target audience. A media advisory (also known as a media alert) is an invitation to the media to attend an event and invite their viewers. In contrast to a book press release, which announces the publishing of a new book, a media alert may include an invitation to visit a new shop or a book launch.
What is the best way to write a press release?
Choosing a newsworthy standpoint, putting up a document in a conventional press release structure, and writing an interesting language supported by supporting components such as accompanying photographs or even video are all steps in the process of creating a press release (when applicable).
Conclusion
Press releases are a method of sharing a compelling narrative with journalists in order to get earned media coverage. A fascinating press release will entice journalists and their readers, and it will be advantageous to your company. It must, however, be communicated to the appropriate persons in order to get news attention. If you don’t have a press contact list, use a distribution provider like eReleases to send out your press release.
