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Ensuring the right information is conveyed in a pre-marketing package can help elevate your company to success, especially if you are trying to sell securities or other financial products. These topics include features and benefits of the product, what makes it unique from competitors’ offerings, where it will be available for sale and more.
The “pre listing packet examples” is a package that will help you win your next pre listing. It includes the following:
– A target audience profile
– Your company’s story
– Your company’s mission and values
– Key stats of your company
When it comes to obtaining more real estate listings, you must demonstrate to prospective customers that you can sell their house for the greatest money and that you will be a reliable, responsive, and valued asset throughout the process. The easiest way to achieve this is to put up an excellent prelisting presentation (also known as a pitch packet or pitch deck) that demonstrates why listing leads should employ you.
A thorough prelisting package, which includes the following items, has the capacity to convert a prospective client from a skeptic to a devoted customer:
1. The Letter of Introduction
(Image courtesy of Keller Williams)
A tailored letter that directly addresses the homeowner and describes what the package comprises should be included at the start of your prelisting material. You don’t have to create a fresh letter every time, and you can save time by generating a simple prelisting package introduction letter in the future, but you should at least add some personality.
Because your prelisting packet is supposed to illustrate why you are uniquely suited to sell their house, sending them a generic box with clip art will be ineffective. Instead, create a template for different sorts of listing customers, such as FSBOs, expired listings, referrals, or leads from your network.
2. A (Brief) Professional & Personal Biography
Sample Pre-Listing Package 1 | Sample Pre-Listing Package 2) (Sources: Sample Pre-Listing Package 1 | Sample Pre-Listing Package 2)
A short biographical overview (aka bio section), comparable to a resume, should be the following element of your prelisting package. While prospective leads are unlikely to be interested in reading about your junior high soccer career, they will want to learn about your real estate achievements and who you are as a person. After all, they’ll be working with you for the next several months on what might be a difficult and emotional transaction.
Make sure your bio contains the following information:
- Testimonials from previous customers
- Your portrait of yourself
- Contact details for references
- Any and all real estate classifications, as well as their significance (make it clear how it helps your clients)
Understand how to build a real estate bio that allows your listing leads to learn more about you and convert them into loyal customers for more information.
3. Introduction to Your Brokerage & Team
(Source: Pre-Listing Packet for Top Producers)
While most homebuyers are more concerned with the real estate agent than with the brokerage, giving a quick summary of your firm and team might be beneficial. Include information about your brokerage’s history, sales records, awards, current or recent real estate listings that are similar to the prospect’s house, and proof of your firm’s marketing power to reassure potential real estate customers that your efforts are backed up by a top-notch brokerage.
Furthermore, if you operate in a team, now is the opportunity to introduce each member, particularly any team members with whom the sellers will be in touch or with whom they may be working in your absence. Include brief profiles for your title company representative, associate broker(s), marketing support, and virtual assistant, as well as headshots. Contractors, painters, house stagers, and photographers are all possible suppliers.
(Source: Members of the Top Producer Team)
4. Statistical Evidence of Outstanding Performance
(Image courtesy of Sample Statistics)
Include information concerning your own performance, as well as the success of your team and brokerage, in addition to presenting your brokerage. Data on how fast you’ve been able to sell properties and how effectively you’ve been able to attain (or even surpass) listed prices will most likely be requested by listing clients.
To demonstrate your local knowledge, you may also submit photos and statistics on similar houses in the area. This might assist you build your presence and expertise in the region where your prospective customer is selling their house.
5. Marketing & Advertising Plan
(Source: Marketing Strategy Sample)
(Source: Marketing Strategy Sample)
While you should refrain from offering precise price suggestions or discussing personalized marketing strategies, you should give a summary of your marketing talents and resources. Do you take use of cutting-edge services such as virtual staging or Matterport tours? Are you an internet real estate aficionado? Do you use ProspectsPLUS! or PostcardMania to make outstanding mailers? Now is the moment to demonstrate your abilities and the resources available to you.
Include a marketing case study if you have a good example of how you completed a successful sale with a comparable house. The research should include particular information regarding the strategies you utilized to illustrate a property’s worth, as well as the length of time it was on the market and the marketing channels you employed.
Include a marketing case study on an FSBO property that you or your team recently closed if you’re pitching an FSBO lead. Use before-and-after photos and graphs to demonstrate how fast you sold the property compared to the owner’s first try.
You may also provide sample property flyers and other marketing materials, as well as samples of marketing materials like as postcards, flyers, and social media postings. Make sure to include information on the social media marketing platforms you utilize, as well as particular data from your social media plan. You should be able to track where your leads come from and develop reports to evaluate which social media platforms are ideal for bringing in prospective buyer clients using customer relationship management (CRM) analytics solutions. Inform your clientele of your results so that they are aware of your marketing strategy.
Finally, don’t forget to include information about the real estate listing sites you’ll be using, such as Zillow or Realtor.com, as well as samples of past listings. Include information on how becoming a Zillow Premier Agent (ZPA) helps your customers sell their property faster by increasing open houses, showing appointments, and outreach from other agents and independent homebuyers.
ZPA links you with customers who are actively searching to buy, thus using their platform to display your listings is helpful. If you haven’t already done so, have a look at ZPA’s website to learn more.
Visit Zillow for more information.
6. A Quick Look at the Sales Process
(Image courtesy of Double Edge Homes)
You provide homeowners a clear picture of their next actions and help them anticipate working with you by giving a summary of the sales process. Include details on the cost structure for sellers, as well as any extra services they may need (e.g., title company, escrow, real estate attorney, mortgage broker, and so on).
Pro tip: While you don’t need to provide extended descriptions of the sales process or cover all of the options, a bulleted list of the essentials can go a long way toward educating and demonstrating your worth to your customers. To keep everyone on the same page throughout the process, the list you offer clients should reflect your own real estate listing checklist.
7. Market Statistics & Explanation of Comparative Market Analysis (CMA)
The prelisting package is where local real estate market data is introduced. Include a few data regarding comparable properties in the potential client’s neighborhood, as well as the fact that you’ll be presenting a comparative market analysis (CMA) during your appointment. Before your listing presentation, don’t deliver the whole CMA to the sellers; instead, explain what it is and how it will help them price their house appropriately so they can earn the maximum money from the sale.
Giving homeowners this data and information provides them time to consider the market data and anticipate the information that will be included in their CMA. You might also add that you’d want to take a tour of their house before making a final price decision, and request a time to do so.
8. Sample Contracts & Disclosures
Incorporating a sample real estate listing agreement contract into your prelisting material encourages sellers to consider beyond the sale of their home. Homeowners are often so preoccupied with the seemingly endless list of duties and choices they’ll have to do in order to market their house that they overlook key aspects such as contracts and disclosures. These papers help individuals prepare for what they’ll encounter throughout the application process and after they accept an offer.
(Image courtesy of e-Forms)
When you and the homeowners are on the same page when it comes to the homeselling process and their objectives, the whole process goes more easily. During the listing presentation, discussing prospective disclosures sometimes discloses critical information that eliminates future difficulties or miscommunications.
9. Checklists & Anticipatory Questions
(Image courtesy of Keller Williams Realty)
A checklist and questions for the homeowners to consider when selecting an agent to market their house is a fantastic approach to finish your prelisting package. This not only helps them prepare for your listing presentation meeting, but it also tells them that serving them in the greatest manner possible is your top priority. Of course, you should be prepared to answer each question if you give a list of questions to a real estate agent.
Best Practices for Pre-Listing Packages
Building a superb prelisting presentation, like most successful marketing materials, is both an art and a science. Your expertise, tastes, and talents, as well as the sort of homeowner you’re pitching, will all influence what you add. This is why, while creating your package, you should keep the different sorts of sellers in mind so that you can personalize it to their specific demands.
A For Sale by Owner (FSBO) lead, for example, requires various forms of education than a regular seller, such as the need of dealing with an agent rather than selling their house alone. A first-time seller may need a deeper grasp of the homeselling process than someone who has sold many properties. Alternatively, if an expired listing seller’s original agent failed to sell their house the first time around, they may need to be re-encouraged to engage with another agency.
However, a prelisting package should often include the following:
- Demonstrates how a real estate agent might sell a client’s house in order to achieve the homeowner’s objectives.
- Describes what a homeowner should anticipate throughout the house selling process.
- Gives the homeowner a comprehensive view of the agent’s marketing and sales abilities.
- Provides statistical and social evidence of the agent’s track record of success.
- Provides a realistic understanding of the market and how it pertains to the homeowner’s property.
Sending a prelisting package at least a couple of days before your initial meeting with a possible customer is also a smart idea. The sellers will have the opportunity to examine the prelisting packet prior to the real listing presentation.
Prelisting Packages Examples
Conclusion
Because your prelisting package is one of the most successful and powerful real estate lead generating tools you can build, investing time and money to make it shine may benefit your whole company. You may increase your chances of turning real estate leads into real estate listings by designing distinct real estate prelisting packages for different kinds of home sellers and include the necessary information.
The “pre listing package cover letter” is a document that should be included in the pre-listing package. The document gives an overview of the company, its products and services, and provides contact information for potential investors.
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