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If you’re interested in buying real estate, the 2021 edition of Where to Buy Real Estate Leads will have all the information and tools that you need. From what areas are most popular now to which states offer tax benefits for international property buyers, this report has it all.
The “best place to buy real estate leads” is a question that has been asked for years. In 2021, there are many different places where you can purchase these leads.
Real estate lead services enable you to discover potential customers outside of your circle of influence, which is why they are so essential for industry experts. To identify the best solution for different use cases, we evaluated numerous systems that allow agents to purchase real estate leads using either ad-based generating techniques or contact databases. Finally, we identified the best six sites to purchase real estate leads as follows:
- BoldLeads is the best option for real estate professionals seeking for managed advertising services.
- Premier Agent at Zillow: This is the most common location to get a lot of Zillow leads.
- Leader in the market: A fantastic choice for real estate professionals looking for unique leads in particular ZIP codes.
- REDX is the best option for agencies searching for the cheapest leads, as well as FSBO and expired listings.
- Professionals that wish to study off-market properties and correctly forecast future sellers would love Offrs.
- Qazzoo is ideal for real estate agents that need real-time lead notifications to remain on top of follow-ups.
A real estate lead service may save you time and effort by identifying and converting the appropriate customers. Take the quiz below to find out which real estate lead service is ideal for you.
Which Real Estate Leads Service Do You Need?
We’ll offer you a customized product match once you answer a few questions about your company.
How We Assessed Paid Real Estate Lead Sources
Because real estate leads may originate from a variety of places, we carefully selected the following lead generating businesses based on particular criteria such as price per lead and how each service found leads. Some providers, for example, offer tools to let you collect leads directly on your website or via social media outreach, while others let you build lists from their own contact databases.
The following factors were also taken into account while determining the best choices for real estate professionals:
- Lead exclusivity and type: It’s harder to convert an internet lead to a client if they’re also being contacted by hundreds of other real estate agents, and it’s simpler if you know what kind of lead you’re getting (buyer, seller, FSBO, expired listings, and so on). Because it improves your chances of conversion, we preferred lead generating businesses that offer unique leads or particular kinds.
- Integrations and technology: Once you’ve decided to pay for leads, you’ll need a system in place to nurture and follow up with them. To prevent losing out on conversions, we chose real estate lead sources that contained a customer relationship manager (CRM) or were connected with other CRMs and follow-up solutions.
- Customer service: When utilizing an internet platform to purchase real estate leads, it’s critical to have access to customer support. We assessed each lead generating company’s response and preferred those with good customer service ratings.
BoldLeads is the greatest overall site to purchase real estate leads, according to our research. It gives you unique leads in particular ZIP codes and comes with an easy-to-use CRM to help you make the most of each one. They also provide ad management, ensuring that your return on investment is maximized (ROI).
The greatest sources of real estate leads, on the other hand, are those you create organically through networking inside your area of influence. Consider downloading our free real estate lead generation e-book if you want to learn more about how to create leads for free.
BoldLeads is the best place to buy real estate leads in general.
BoldLeads
What We Enjoy
- Each ZIP code may only have one agent or broker.
- There’s even a CRM built in.
- Provides visitors to the landing page with incomplete lead information.
What Isn’t There
- Provides visitors to the landing page with incomplete lead information.
- The cost of onboarding
- There isn’t an IDX webpage included.
Pricing for BoldLeads
- Price per lead: BoldLeads charges a monthly flat price for managed advertising, therefore a lead may cost anywhere from $9.15 to $27.45.
- Ad management service: For buyer leads and real estate seller leads, the monthly fee is $299 plus a $250 ad budget*.
- Onboarding fee: All plans include a $200 onboarding fee**.
- Broker plans: For $899 plus advertising, purchase buyer and seller leads for numerous agencies.
*BoldLeads reduces the total fee to $589 if you sign up for managed advertising for both buyer and seller leads. * For every one-year commitment, BoldLeads waives the onboarding cost.
To attract prospective buyers and sellers to a free lead magnet, such as a listing report or guide, BoldLeads’ highly rated lead generating service uses Google advertising and tailored Facebook advertisements. While the number of real estate leads you get may vary, you should expect to receive at least 20 to 25 motivated real estate agent leads each month on average. That’s why BoldLeads is so important, particularly for those looking for a partner to help them get the most out of their advertising.
Features of BoldLeads’ Paid Lead Service
- There is just one real estate agent per ZIP code.
- Leads that are unique
- Weekly seminars and training videos
- Includes a customer relationship management system (CRM) with SMS marketing and drip campaign templates.
- Only platform that allows users to link landing pages to their own website
User Reviews for BoldLeads
Users of BoldLeads say they appreciate that it’s a one-stop CRM for their leads, with automated follow-up efforts, and that the quantity of leads they’ve gotten is satisfactory. According to negative reviews, the quality of the leads can be inconsistent.
Best Lead Source for Zillow Users: Zillow Premier Agent
Zillow Premier Agent
What We Enjoy
- On a listing sidebar, your contact information is shown.
- It is not necessary to sign a long-term contract.
- A free IDX website and lead collecting forms are included.
What Isn’t There
- On a property page, you may list several agents.
- Not all of the leads generated by the service are genuine.
Pricing for Zillow Premier Agents
Price per lead: Typically, prices range from $20 to $60 per lead, depending on region.
The Zillow Premier Agent (ZPA) program allows agents to have their Zillow profile displayed next to listings in their market region. Real estate lead generation is simple with built-in lead collection forms on every listing, making Zillow Premier Agent a fantastic tool for agents and brokers who wish to claim properties and leads on the Zillow platform.
Features of the Zillow Premier Agent Paid Lead Service
- On local properties, there’s a sidebar for agents.
- Displaying your contact information makes it simple for leads to get in touch with you.
- Includes a simple customer relationship management system (CRM) for capturing and tracking contacts.
- Facebook advertising partners
User Reviews for Zillow Premier Agent
Some agents claim that the CRM’s design is simple to use, allowing users to easily locate contacts, previous sales, and prospects. They also said that the publicity was beneficial to their business since Zillow is used by the majority of buyers and sellers. Many customers, on the other hand, reported dissatisfaction with the leads they got, claiming that they never received a return on their investment.
Read whether ZPA leads are worth paying for for more details on how this platform works.
Best Place to Buy Exclusive Real Estate Leads: Market Leader
Market Leader
What We Enjoy
- There is no need for a monthly commitment.
- Provides really unique leads
- There is no monthly service cost.
What Isn’t There
- You are unable to claim a ZIP code.
- There is no CRM or IDX webpage on this site.
Pricing from the market leader
Price each lead varies from $20 to $60 depending on region.
The only lead generating platform that guarantees not to resell leads to other brokers is Market Leader. It generates real estate agent leads for agents via internet advertising. Depending on the season, competition, and sales worth of houses in a particular agricultural region, pricing ranges from $20 to $60 per lead. Its one-of-a-kind offerings make it a great choice for agents and brokers who don’t want to compete for bought leads with other experts.
Features of the Market Leader Paid Lead Service
- Number of guaranteed exclusive leads each month
- Advertising on Facebook and Google
- Insights from the top
- Includes a customer relationship management system (CRM).
User Reviews for Market Leader
Although some Market Leader customers claim that their leads do not convert, the majority of reviews praise the product’s ease of use and responsive customer service. They particularly like how simple it is to keep track of leads and follow up with them on a regular basis inside the platform.
REDX: The Best Place to Buy For Sale By Owner and Expired Leads
REDX
What We Enjoy
- Source of low-cost paid leads
- There is no need for a contract.
- There’s also an auto-dialer.
What Isn’t There
- Only looks for non-mainstream leads.
- Leads are not mutually exclusive.
- There are no web-to-lead contact forms available.
Pricing for REDX
Monthly Cost Average
- Leads that have expired: Leads start at $59.99.
- Geoleads: Start at $49.99 for leads found near a target address or mapped region.
- Listed by the owner: The cost of a lead starts at $39.99.
- Owner-occupied rental: The cost of a lead starts at $79.99.
- Leads for pre-foreclosure start at $39.99.
REDX provides FSBO (for sale by owner) leads, expired leads, and renter leads. Leads cost between $39 and $79 a month, depending on the lead type, making it one of the most cost-effective lead generation platforms. However, unlike other services, it concentrates only on non-mainstream leads, making it an excellent choice for brokers looking for non-traditional leads.
Features of the REDX Paid Lead Service
- Only platform that specializes in expired listing leads, for sale by owner (FSBO) leads, for rent by owner (FRBO) leads, and foreclosure or pre-foreclosure leads.
- Data is gathered from a variety of sources, including the MLS, public records, and private sources.
- Cross-checks listings and phone numbers on a daily basis.
- Auto-dialer built-in
User Experiences with REDX
REDX has a small number of third-party reviews online, but they are all very favorable. Users claim that the leads they get are 100% accurate and simple to convert.
Best Place to Buy Off-Market Seller Leads is Offrs.
Offrs
What We Enjoy
- Prediction accuracy of 72 percent
- Leads that are unique
- There are 24 different data sources for homeowners.
What Isn’t There
- Data may be unreliable.
- A six-month contract is required.
- There is no guarantee of sales.
Pricing for Offrs
- 5 cents per month each property in the selected region
- 10 cents per month per exclusive property in a specified region
- Each ZIP code costs $300 each month.
- Monthly exclusivity in one ZIP code is $600.
- A six-month contract is required.
Offrs is a program that use predictive analytics to identify homeowners who are going to sell their properties. This feature enables you to be the first real estate agent to contact them, which improves the likelihood of new leads being converted. Offrs has a 72 percent forecast accuracy record, making it ideal for those looking to nurture leads efficiently and proactively before a property goes on the market.
Features of the Offrs Paid Lead Service
- Listing leads, buyer leads, for-sale-by-owner leads, and expired listing leads are all available.
- Data about homeowners, properties, listings, and computerized value models are all accessible (AVM)
- It also comes with a rudimentary CRM.
- Materials and campaigns for marketing
User Reviews on Offrs
The majority of Offrs users said that the program allows them to cover more territory in less time by allowing them to concentrate their efforts on homes who are more likely to convert. The customer support staff, as well as the many data and package choices, were highly praised. Negative reviews claim that no leads were converted and that they did not get a satisfactory return on investment (ROI).
Qazzoo is the best place to buy leads with real-time alerts.
Qazzoo
What We Enjoy
- Allows you to search for properties depending on their location, price range, or credit history.
- Good leads are guaranteed.
- Notifications of fresh leads are sent in real time.
What Isn’t There
- Leads are not mutually exclusive.
- The number of lead connections you may create each month is limited.
- An onboarding charge is required.
Pricing at Qazzoo
- Starter plan: $299 for 10 credits or 10 lead connections each month.
- $399 a month for 15 credits or 15 lead connections on the top production plan
- $499 a month for 25 credits or 25 lead connections for a team.
- One-time $500 onboarding charge for first account setup
Qazzoo enables you to look for and buy real estate leads from anywhere in the nation. It’s the only real estate lead platform that enables you see thousands of leads from throughout the nation (rather than just one ZIP code) and hand-pick your prospects. It also notifies you in real time when a new lead fits your search criteria, making it a useful tool for those who want to be the first to react to target leads.
Features of the Qazzoo Paid Lead Service
- Advanced lead screening based on factors such as location, price range, and credit history
- Leads that are guaranteed
- Returning false or erroneous leads is a skill.
- When a new lead is added to the database, you’ll get real-time notifications.
User Reviews on Qazzoo
The overwhelming majority of Qazzoo reviews praise the company’s service and lead quality. They also claim that the customer care staff goes above and above to help agents and brokers on a regular basis. The leads are not ready to purchase or sell, according to the few unfavorable evaluations.
Most Commonly Asked Questions (FAQs)
Is it possible to get free real estate leads?
Yes. To get free real estate agent leads, you may network with other real estate agents and form partnerships. Client recommendations may also be obtained by contacting with previous clients on a regular basis and engaging in community activities. For more information, see our post on additional free methods to create real estate leads.
Before I purchase real estate agent leads, what should I think about?
First, think about your company’s objectives and budget. Next, consider how many leads you’ll need to boost your sales and how much of your advertising budget you can devote to this endeavor in order to get a good return on investment (ROI). It’s essential to track your continuing ROI if you want to stay profitable.
Why is exclusivity important when it comes to real estate leads?
Exclusivity refers to a lead generating business providing just one agent with leads. This implies there will be less competition and a better chance of gaining a lead’s business. To increase the likelihood of a conversion, new agents should explore exclusive leads.
Is it worthwhile to invest in real estate agent leads?
When a buyer or seller willingly provides their contact information with a lead provider, the return on investment (ROI) for purchasing leads may be very high. Free real estate agent leads, on the other hand, may take longer to convert since they may be at any stage of the sales process.
Measuring the continuing return on investment for both free and premium leads is the most effective method to determine which kind of lead provides the greatest results. However, it is generally suggested that agents create several lead generating channels.
“Pay per lead real estate” is a term that has been used to describe the process of buying leads for real estate. The term was first coined in 2006, and it will continue to be used until 2021. Reference: pay per lead real estate.
Related Tags
- real estate leads for new agents
- real estate leads no upfront cost
- is buying real estate leads worth it
- real estate leads for agents
- real estate leads pay at closing
