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In this post, we will explore the different window washing marketing strategies you can use to find new customers.
From posting flyers to handing out coupons, we’ll cover a wide variety of options so you can figure out what would work best for your business.
If you are planning to build your window washing company it is essential to consider your marketing strategies to attract customers.
As a new player in the industry, you will have a chance to create your brand and take over the local market. Here you can find some tips that will help you deal with the competition and set your business apart from the others.
Why Window Washing is a Unique Business
It’s easy to set up
Window washers need to have their equipment, but the good news is that you don’t have to spend too much to get started. All you will need are squeegees, buckets, ladders, and mops. You can purchase these items from hardware stores and home improvement stores at reasonable prices. Once you have all these things, you can begin running your window washing business.
No experience required
When you run a window cleaning business, you won’t need to have any previous experience. All you will need is a passion for the job and some basic training skills to start. The best way to learn how to do it is by getting practical experience from other companies that are already established.
Little maintenance
Once you get your supplies, you will only have to wash the windows once in a while or whenever they are dirty again. You can even choose specific windows in the building and clean them on specific days of the week so that one day you clean the first-floor windows and another day you clean those on the second floor. This will save you lots of time since it won’t be necessary for you to climb up and down ladders every day just to clean some windows.
Keep all the money that you earn
If you are starting your own window washing business, chances are that most of the money that comes in will go right back out to pay for equipment, supplies, or labor costs. As an independent contractor, you typically get to keep all the money that comes in (minus any expenses).
Multiple revenue streams
There are many ways to increase your profit margins as a window-washing business owner. These include charging by the hour or by the square foot, offering add-on services such as power washing or gutter cleaning and even selling merchandise like t-shirts.
Ability to set prices
As an independent contractor, you will be able to set your prices for the products or services that you offer. This is a huge benefit because it means that you can choose exactly how much money you want to earn for each job that you do.
Provides basic benefits
Operating your own window washing business can give you the freedom to work when you want and set your schedule. This is ideal for people who want an income with flexibility in their lifestyle as well as for people who want to remain self-employed.
Main Window Washing Business Challenges
Hiring
Hiring is not easy when trying to run a window cleaning business. Employees can be difficult to retain and deal with, especially in situations where you need to drop what you’re doing and help them out. This can result in lost productivity for both you and your employee which can get expensive quickly.
Working with others
Working with others is necessary for running many businesses, but it can be especially difficult when dealing with employees. You will have to set very clear boundaries and expectations on how you want employees to act around customers and other employees so that everyone is happy.
Liability Issues
When hiring employees or contractors, they may not have experience or training in basic safety standards, which could lead to liability issues if an accident occurs.
Keeping employees
Window washing is not an easy job. It requires hard work and physical stamina, so people looking for an easy way to make money won’t find it here. On top of that, the hours are long, and they can be unpredictable. Many times your employees will need to wake up very early in the morning, work through lunchtime, and continue late into the evening until their job is complete. It’s not uncommon for some employees to quit on you without notice.
Deciding how much to charge customers
One of the first challenges of starting a window-washing business is figuring out how much you’re going to charge people. You should make sure that your prices are competitive, but also that they’re high enough so that you have enough money left over after costs and salaries to pay yourself an income.
Pros and Cons of Window Washing Business
Pros
- No need for special equipment.
- Wide range of clients.
- Low Investment.
- You get to be outside all day.
- You get to meet new people every day.
- You can make great money if you work hard.
- It’s a recession-resistant business.
Cons
- Getting new customers and keeping them satisfied.
- Figuring out what kind of equipment to use and how much it will cost you.
- Keeping track of payments such as cash, checks, and credit card receipts and making sure that they’re deposited.
- Low-profit margins.
- It’s considered “labor-intensive”.
Best Window Washing Marketing Strategies
Tailor your offer to the season or weather
Tailoring your offer to the season or weather is another great way to increase profits while maintaining customer satisfaction.
For example, if you live in an area with four seasons, each season will bring different demands for your services.
Winter: Many people feel that they do not want to be bothered with cleaning their windows during the winter season. But many companies are willing to put up with the cold weather because they know it will be worth it come spring and summer when their home will be exposed to more light, which equals more customers.
Summer: Summer offers a wealth of profit opportunities. Not only can you expect higher customer demand, but you also have the opportunity to earn money by offering additional services such as pressure washing driveways and sidewalks.
Fall: As soon as it starts to cool off in the fall, trees start shedding their leaves, and those leaves end up all over your windowsills and on your roof. If you wait too long into the fall, you might find yourself trying to wash off frozen leaves, which is far more difficult than washing them when they’re dry.
Spring: Spring is a great time to get people thinking about their windows again because they’ve been closed up all winter long and will probably need some attention before the hot summer months when bugs tend to congregate. But there are many types of windows, and not all of them need the same level of attention. If you can tailor your offer to meet different levels of demand, you’re more likely to find positive responses from customers.
Map out your campaigns
Mapping out your campaign as a window washing marketing strategy is important to ensure that you are well prepared for the tasks ahead.
Here are some tips on how to map out your campaigns as a window washing marketing strategy:
Be sure to create a strong foundation for your campaign. If you don’t have a solid base, then you run the risk of having your entire campaign come crumbling down. You should also analyze your competitors and make sure that you’re up-to-date with their campaigns.
Note any changes in trends and patterns throughout the campaign. Make sure that you’re aware of factors like seasonal patterns, economic changes, and political events that might impact your business’ revenue stream. Likewise, be aware of any changes in the market that may necessitate a change in strategy.
Determine what key performance indicators (KPI) will help you measure success. Will it be customer satisfaction? Reach? Engagement? Consider some basic numbers like reach and engagement, but also consider more sophisticated metrics like dwell time, bounce rate, and conversion rate. Once you have these KPIs identified, use them to determine whether or not your campaign is successful.
Find ways to improve upon success by analyzing the data from your KPI reports and figuring out where you can make changes.
Brand yourself to be credible
Before we get into the specific tips to be credible as a window washing marketing strategy, ask yourself this question:
How can you be considered credible when you’re a startup? You are just getting started, so why should people listen to what you have to say?
They don’t know you or have any reason to trust you. You need to build credibility to gain trust and become successful. This is vital for your window washing business, and if you don’t do it, no one will listen to what you have to say. Building credibility doesn’t happen overnight.
It takes time, dedication, and persistence. The following are some things that will help you build credibility in your window washing marketing strategy:
It’s all about the experience
Your experience is your most valuable asset. You have more experience than anyone else in your market. You can cite case studies of previous projects that demonstrate your ability to meet the needs of your customers. You can explain how previous customers benefited from working with you and how they are now better off because of it. Here is an example: You were able to increase sales by 50% or reduce costs by 20%, which resulted in a 5% increase in profits without impacting customer service or losing customers.
Use a catchy phrase or jingle as your slogan
The goal is to create something memorable that will stick in the mind of potential clients. If they remember your company’s name or slogan then they will likely remember both the name of the product and the service you provide, which is what building brand recognition is all about.
Be personable
People will trust you more if they know you on a personal level. Make sure that friends, neighbors, family, and other acquaintances are aware of the fact that you operate a window-washing business.
Keep things consistent
Use the same logo on all of your promotional materials and adhere to a set style when writing marketing copy for social media or other ads. Consistency helps people recognize you and creates brand loyalty, which could lead to long-term relationships with clients who trust you.
Use referral marketing
Referral marketing is a form of guerrilla marketing that relies on word-of-mouth recommendations from existing customers rather than on expensive advertising campaigns.
Referral marketing is the simplest way to bring in new business. You can’t miss this strategy, because it’s been working since the beginning of time.
Here are some tips on how to use referral marketing for window washing business;
1. Start with a plan. If you’re going to use referral marketing as a window washing marketing strategy, the first thing you need to do is make sure you have an effective plan in place. You need to be able to explain your plan to your potential customers and get them excited about it. You also need to be able to track the effectiveness of your campaign so that you can make adjustments when necessary. The more time and effort that goes into planning, the more likely your campaign will be successful.
2. Treat your customers like friends, not numbers. People want to do business with their friends, and they’ll be more than happy to refer you to their friends and family. If you treat your customers like people instead of numbers, you’ll be able to harness the power of referral marketing for your window washing business.
3. Make it easy for your customers to spread the word about you. Do you have business cards? Make sure that you have them on hand and give them out whenever possible. And make sure that your website has a place where customers can leave reviews or find other information about what makes you great. That way, they can easily spread the word while they’re doing research online.
4. Make sure that people know exactly what they’re getting when they refer someone to you. You don’t want a customer who was referred by someone else but who doesn’t get the same treatment as everyone else. So make sure that if someone refers someone else that they get something in return.
5. Engage with new customers: When a customer refers friends or family members, they’re more invested in working with your brand. This can lead to increased sales, repeat purchases, and greater lifetime value.
Go creative with brochures
The use of brochures as a marketing tool has been in existence since the invention of the printing press. It is primarily used to inform, persuade and motivate potential customers to take action such as purchasing, joining, or becoming a member of an organization or service.
You can also use brochures for your window washing business by incorporating your customized branded brochures into your marketing strategy. Brochures are a popular option for businesses, especially small businesses and entrepreneurs that are just starting.
They are an affordable way to increase visibility and brand awareness without breaking the bank. There are many ways you can create unique and effective brochures for your window washing company that will attract new customers while giving old ones an updated look.
With so many different options available, brochures can be a versatile tool to help you grow your business.
Here are some tips that will help you go creative with brochures as a window washing marketing strategy:
1) Use quality paper.
2) Include photos.
3) Keep it concise.
4) Use concise and interesting words.
5) Add photos of your team or staff members.
6) Make sure it is easy to read.
7) Make it fun and engaging.
8) Remember not everyone will recycle so make sure yours have a clear call to action.
Advertise on Craigslist
Craigslist is a great site to advertise on because it is a free platform and has a larger audience than any other classified website.
You can reach out to people in your local area who are looking for services like yours. Trying to decide how to advertise on craigslist can be confusing though, especially since there are so many different ways of doing that.
People need window washing almost every single day because things get grimy and dirty very quickly. That makes it a good way to build up your client base and reach more people in your local area.
Here are some tips on how you can make the most of advertising on craigslist:
- Be sure to have a good description – Take the time to write an excellent description of what you offer and what you will do for them. People will read through this description and if they like what they see, they will contact you right away. If you don’t take the time to write an excellent description, then you are wasting your time advertising on this site.
- Have a good picture – Pictures speak louder than words, so make sure that your picture is clear and easy to see. You want people to be able to see exactly what kind of service you will provide for them before they have even contacted you.
- Post your ads in the right category – Craigslist has a set of categories that you should use when posting your advertisements. These categories allow potential customers to quickly find what they’re looking for. If you fail to use the correct category, then you will lose out on important customers looking for your services.
- Use bullet points– Bullets are great! You can put all the important information in a list and it’s easy to read and understand. Bullet points also allow you to put more information into less space which means your ad can be longer without taking additional space.
Perfect your pitch
As window washing businesses, one of the most important parts of our day-to-day business is how we communicate with new and existing customers.
If you have a solid marketing strategy that is clear, concise, and easy to understand, then your potential clients will be more likely to respond to your marketing campaign.
1: Get your message across in a short time frame. Your potential client’s attention span is very short. Whether it be taping your message on their door or giving them a flyer at home, make sure you can get the most important and catchy message out in a few seconds.
2: Make sure they hear what you want to say You want to make sure they hear what you are trying to say so don’t talk too fast or too slow, and don’t mumble or talk behind a hand making it hard for them to hear what you are saying.
3: Be prepared for any question they may ask Have an answer ready for their questions asked during our sales pitch such as “how much will this cost” or “when do you do the work?” Having these questions answered beforehand is one less thing they will have to ask.
Final Thoughts
The best window washing marketing strategy to get your business started is the one that gets your foot in the door and generates attention for your brand.
Have a good reputation, be well-known and be available to handle clients’ requests.
It also helps if you have contacts within the community to lead people to you. These are just some ways you can achieve a successful start to your window washing business.
