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Although the cost of leads varies, it’s usually between $10 and $20 each. That means a lead can range from just 100 to 200 dollars worth of value for most agents with less than 10% churn rate (assuming 5%.). This is not that bad considering Zillow Premier Agents are able to make up to 15x their average revenue.
Zillow Premier Agent is a lead generation company that specializes in selling leads. The company claims to have the most qualified leads and also provide high quality service. There are mixed reviews about whether or not it is worth paying for leads, but there are many people who swear by Zillow Premier Agent.
With per-lead pricing beginning at roughly $20, Zillow is the biggest real estate search engine on the internet, giving an efficient platform for real estate brokers to advertise. Zillow Premier Agent (ZPA) may help you obtain more views and leads by attracting over 36 million visitors every month, but is it worth the money?
According to the National Association of Realtors (NAR), 90 percent of home buyers use the internet to search for a property, so having a presence on Zillow might be the key to getting these leads.
Overview of the Zillow Premier Agent Program: What It Is and How It Works
In a few ways, Zillow Premier Agent gives agents more visibility. If you’re a Zillow Premier Agent and you submit a listing, your name will display next to the property data as the real estate agent. You may show as one of three Premier Agents underneath the real listing agent for listings filed by non-Premier Agents, enabling you to gain leads for listings you didn’t submit.
The Flex program may be a better option for agents who don’t have the financial means to pay for advertising. Zillow links you with homebuyers via Flex, and you only pay a fee if you complete a deal. It’s only accessible in a few regions, but it’s a fantastic opportunity to leverage Zillow to create leads for free.
How Much Does It Cost to Hire a Zillow Premier Agent?
Homebuyers and sellers may use Zillow for free. It also provides basic free services as well as multiple listing services (MLS) for real estate brokers and brokerages to list their properties on the site. Real estate agents may utilize Zillow to generate leads via two premium services.
- Zillow Premier Agent advertising costs $20 to $60 per lead, based on ZIP code sales, competition, and ad expenditure.
- Zillow will link you with homebuyers at no expense to you upfront. You may nurture the lead and pay a commission when a transaction is completed.
While Zillow does not disclose the prices or percentages, you may assess which lead generating approach is ideal for your company. Flexibility may be particularly useful for new agents who want connections to high-quality prospects in order to begin generating referrals. Advertising using ZPA, on the other hand, may provide a greater return on investment (ROI) for agents that have a proven system for nurturing leads and increasing conversions.
Features of a Zillow Premier Agent
Zillow Premier Agent provides many more methods to grow your company than other real estate lead generating firms, in addition to buyer and seller lead programs for agents. A free IDX website, Boost for Zillow Sellers, Premier Agent Direct, and 3D Homes on Zillow are among them.
It’s also worth considering the following features:
- Lead routing: This feature allows you to assign leads to specified team members.
- Write a group bio, collect reviews, and pool listings to demonstrate the team’s experience and credibility to prospective prospects.
- This technique avoids leads from being sent to voicemail by directing their calls to several agents.
- Brokerage branding: You may have a custom-branded profile and get advanced reporting tools via the Premier Broker program.
- Dotloop integration for brokers: If you’re a Premier Broker, you can use Dotloop to automate every part of your real estate transactions.
- Zillow instant offers: When Zillow makes an immediate offer on a house, the seller has the option of meeting with a local Premier Agent to discuss their options. You’ll be the first in line to get these highly motivated seller leads if you use ZPA.
IDX Real Estate Website for Free
Zillow Premier Agents get access to a free tool called real estate agent websites. You can get a simple, customized real estate website with your own unique domain with Zillow.
Zillow provides Premier Agents with a website that contains many widgets from which to pick to make your site more useful. An internet data exchange (IDX) tool, which allows visitors to search your local MLS on your website, a mortgage calculator, lead capture forms, and a blog are among the widgets. Prewritten “community pages” on local activities, neighboring schools, neighborhood walk scores, and more are available to Zillow Premier Agents.
Zillow IDX is a free website.
Boost for Zillow Sellers
ZPA’s Seller Boost tool links prospective home sellers with Premier Agents who can provide a house appraisal. When homeowners consider selling their property, one of the first steps they do is to determine its value, which they normally accomplish by looking for home valuation on Google. Zillow is one of the first sites to emerge in search results because of its high ranking.
When sellers click on Zillow via a Google search, they’ll be prompted to “claim” their house in order to get a more detailed Zestimate (a home value estimate based on Zillow’s patented methodology). After that, Zillow offers lead capture forms that encourage customers to speak with a Premier Agent. These Zillow forms produce seller leads, which are sent to agents in the Seller Boost program.
Premier Agent Direct from Zillow
Premier Agent Direct from Zillow places carefully targeted ads on Facebook to get you more buyer and seller leads. For agents who are not familiar with Facebook or pressed for time, Zillow gives agents the ability to work with both the most powerful name in real estate and the most powerful social media platform.
Because Facebook retains a lot of data on its users, marketers may target them not just by age, income, and geography, but also by how likely they are to relocate.
Premier Agent Direct from Zillow has the potential to deliver many warm buyer and seller leads to a real estate agent. Because this program isn’t available in every market or to every agent, you need to call Zillow Premier Agent to see if it’s available in your area.
Advertisements on Zillow
3D Homes on Zillow
Agents may use Zillow Premier Agent 3D Home to transform their listings into virtual walk-throughs, giving buyers a feeling of exploring the home. Agents may capture a series of photographs that are stitched together to create an immersive experience for the buyer using a smartphone and the free 3D HomeTM app. It’s as simple as launching the app, granting it access to your phone’s camera, and taking pictures.
Conclusion
Zillow is an important site for agents to seek leads since it is the biggest real estate network on the internet. Whether you want to market your own listings or generate new buyer and seller leads, Zillow Premier Agent allows you to advertise on a budget, with lead prices ranging from $20 to $60.
You’ll receive more out of Zillow Premier Agent if you spend more effort into your profile, establishing reviews, and managing follow-up. Agents may earn leads by joining Zillow Premier Agent, which provides them with a full free profile and website.
Frequently Asked Questions
Is buying leads from Zillow worth it?
Buying leads from Zillow is not a bad idea, but buying them directly from real estate agents and brokers can be worth it in the long run. Realtors are licensed professionals who know the market well and have experience negotiating with sellers to get you what you want for your home. If you’re looking for something specific, like an open house or price range more than $300,000, talk to someone who knows about that kind of thing.
Is paying for leads worth it?
We never recommend paying for leads due to the risk involved.
